© 2009 Ness Technologies

Software Product Labs

Ness Media & Education

Competency

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Ness Technologies Corporate Profile

8,300+ employees strong across 18 countries

Differentiated capabilities

► Global delivery capability

► Experienced sub-vertical, domain teams and IP

► Unique business model for software product

development

► Strong partnerships with technology leaders

► State-of-the-art solutions and systems

500 Clients worldwide, no single client exceeds 5%

of revenues

Focus on complex, highly regulated industries

► Financial Services, Software and High Tech, Healthcare

& Life Sciences, Public Sector, Defense and

Homeland Security, Telecom & Utilities

Revenues over 85% from existing customer base

Consistent growth: 6 year CAGR of 26%

Software Product

Engineering

Enterprise

Applications &

Business

Services

Software

Distribution

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Global Reach, Local Presence

Canada

Netherlands

Czech RepublicSlovakia

Switzerland

Romania

United States

Germany

PortugalHungary

United

Kingdom

IsraelSpain

Italy

India

Singapore

Malaysia

Thailand

NESS Offices

NESS Technology Centers

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Ness Software Product Labs is One of

Three Specialized Business Lines

Software

Product Development

Enterprise Applications

& Business ServicesSoftware Distribution

Product lifecycle collaboration

through dedicated product labs for

clients who build or rely on

software to generate revenues

► Independent Software Vendors

across many domains

► Internet Services and Information

Providers

► Businesses with commercial level

proprietary applications

Vertical specific and

proprietary solutions

tailored to client needs

Business consulting,

integration, custom

development and

knowledge-based

processes

Value-added distributor

for 30+ leading enterprise

software companies

Extends software

engagement model into

key Western European

geographies

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Fast Facts

Scale, global know-how and best practices for competitive edge

► Operating 50+ ongoing client Labs

• 83% US Clients

• 17% W. European Clients

► 2200 Billable Technologists

► Operational benchmarks and methods for rapid ramp and stabilization

► Best practices councils and innovation culture

for value-added contributions

Client Labs located and coordinated to maximize utility

► India, Eastern Europe, Israel and co-located with client teams

► Choice of Technology Centers

• Bangalore

• Chennai

• Hyderabad

• Kosice

• Mumbai

• Pune

• Szeged

• Beer Sheva

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Labs Engineered to Extend Your

Team

Model Confidence

Product Mindset

Release management rigor; pure product focus

Stay in synch adapting product to customer demands, competition, technology change

IP and security built into operations

Dedicated team, precise domain and lifecycle skills, appreciate in value over time

Team infused with client culture to ensure tight linkages to client strategies

Transparent governance

Lab „blue-print‟ is built jointly with the client

Benchmarks and methods for rapid ramp and stabilization

Labs located and coordinated to maximize utility

“Ness was the only supplier with real

product knowledge behind its sales pitch.

The quality of their artifacts was the

strongest.”

“Our biggest off shoring fear is loss of

control. I would embrace any solution that

might solve that.”

“ I was blown away by the

process of the

organization and the

operations. It stands out

over companies I„ve worked

with in the past.”

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Global Delivery Capabilities—India+

IndiaEastern

EuropeIsrael

LocationsBangalore, Hyderabad, Mumbai,

Pune

Slovakia, Hungary,

Czech Republic, RomaniaBeer Sheva, Tel Aviv

Ness Presence 2800 staff 2000 staff 2000 staff

AdvantageFaster maturity, scale, high tech

ecosystem

Proximity to Western

Europe, high retention

rates

Sophisticated

technology skills, high

tech ecosystem

The leader, increasingly

complemented by other locations

Often first choice for

Europe, an important

global alternative

Rich source of

fundamental research and

domain skills

Most providers are still India centric; Ness provides a consistent governance and a multi-shore approach nurturing local talent

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Complete Software Product Lifecycle

Capabilities

7

System Analysis

Architecture & Design

Porting & Migration

Globalization

Development &Unit Testing

Full Product Release

ReleaseManagement

Configuration Management

Integration & Systems

Load & Scalability

Stress

Performance & ConformanceUsability

Level 3

Product Roadmap

Requirement Analysis

Level 1

Level 2

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Experience Across the Full

Software Product Lifecycle

Product Management

Product Roadmap

Requirements Analysis

Development

System Analysis

Architecture & Design

Development & Unit Testing

Porting & Migration

Globalization

Testing & QA

Integration & Systems

Load & Scalability & Stress

Performance & Conformance

Usability

Release Engineering

Full Product Release

Release & Configuration Management

Sustenance Engineering (L3)

Professional Services

Technical Support (L1& L2)

Technical Publications

Process Audits

Product Management

Product Roadmap

Requirements Analysis

Development

System Analysis

Architecture & Design

Development & Unit Testing

Porting & Migration

Globalization

Testing & QA

Integration & Systems

Load & Scalability & Stress

Performance & Conformance

Usability

Release Engineering

Full Product Release

Release & Configuration Management

Sustenance Engineering (L3)

Professional Services

Technical Support (L1& L2)

Technical Publications

Process Audits

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Engagement Maturity Cycle

Major Phases

Quarterly Review

Performance Metrics

SOW based Execution

(Guided Flexibility)

Client Lab Blue PrintStrategic Intent

Work Plans, Resource Plan, Infrastructure Plan

Governance Mechanism

Initialize PhaseImplement Blue Print

Fine tune Blue print as required

Stabilize PhaseMeasure & Improve

Focus on Non-Financial Perf. Indicators

Optimize PhaseMaximize productivity

Meaningful Innovation

Renew

Phase 2nd Generation

Blue Print

Or transfer

Contractual Commitments

► Term Sheet

► Lab Agreement

(IP Protection)

Commercials

► Value on Investment

► Lab Financial Tracking

► Equipment Mgmt.

Month 1-3

Month 4-12

Month 0

Month 12-18 Month

24-36

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A Product Mindset is our DNA

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Media

Competency Overview

Close to a decade of experience in Media & Education Industry

► In-depth experience across content value chain sub segments - Content Creation, Assessment engines, Management and distribution for Media & Education

Engaged with various Media & Education industry leaders

► Media – Hollywood Media Corporation, NY Times Group etc.

► Education – Pearson Group, Maximus, Spectrum K-12 Inc., GMAC etc.

Strong presence in North American & European market

Product Development & Delivery Center across the globe with:

► Specialists in Media Back Office Systems, Syndication engine, Content Management System & Video Aggregation Engine, Custom built solutions

► Specialists in Learning solutions, Assessment Solutions and Back office & Enterprise Applications

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Pearson Case Study :

Is the global leader in educating 100 million people worldwide

Business

ChallengesNess Solution & Technologies

Pearson‟s need was for the product development partner with an option for a three-year agreement to help expand their engineering capacity substantially. The Challenges were:

► Flexible Model (Onsite/ Offshore) for resource optimization

► Enable close collaboration on end-to-end product engineering for next-generation products and systems

► Needed high end technical expertise

Ness Solution

Ness‟ high-tech and software vertical provides software product

expertise - from concept through development to market support –

delivered via collaborative "extended product labs”. The Pearson EDC

was setup in Jan 2008, the Ness scope of work involves:

• Architecture, Design, Development & Testing Services

• Automation testing framework to reduce development & testing cycle

time

• Developing proof of concept for client‟s new product strategy and

launch with a Production delivery and support

• Implemented Agile and Iterative development methodologies

• Research and Development (R&D) support setup which will help

Pearson to compete with their competitor

• Developed and updated the knowledge sharing portal which is used as

conjunction tool between project teams (onsite & offshore)

Tools & Technologies

OS: Linux, Windows 2003, MAC OS

Database: Oracle 10g

Languages: Java, J2EE, Adobe Flex, Adobe Flash

Application Server: Weblogic Portal Server

Tools: QTP, QC, Enterprise Architecture, Perforce, Loadrunner

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Business

ChallengesNess Solution & Technologies

Maximus serves most of their clients with On-Demand SaaS model. The client were looking for a offshore partner, with following capabilities:

► In-depth experience in Scrum and waterfall methodology

► Consolidating and enhancing existing QA processes

► Reducing Cost and turn around time for issue resolution

► Ramping up team for the Unique skill resources like (Uniface, OAS, BPEL) in a short time

Ness Solution

Ness set-up an EDC for Maximus to provide end-to-end PDLC services

for various products (SchoolMax & others). Key highlights of the

engagement: ► Implemented Scrum & Agile Methodology across EDC

► Development, QA & Testing, maintenance & support services

► Deployed the SOA to support large USA districts (involves recording, maintaining, updating information and generating reports for more than 700000 students)

► Development of new integration methods with various modules of SchoolMax & other systems

► Preparing test cases, defect verification, pre-release smoke & sanity testing.

Tools & Technologies

Application Server: Oracle IAS 10.1.2.0.2

Database: Oracle 10g

Language: J2EE (JDBC, Servlets 2.2, JSP 1.1, XML), JDK 1.4, EJB 2.0,

Struts, SOA, Hibernate, Spring, INETSOFT Reports

Tools: Rally, Jira, Eclipse IDE, Toad, Test Partner, CVS, SVN

Maximus Case Study: Implementation of Web-Based

information system ‘SchoolMax’ for k12 School

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Business

ChallengesNess Solution & Technologies

Prep for Prep offers support and opportunities to ensure the academic accomplishment & personal growth. The clients were looking for a partner with the following capabilities:

► Knowledge in Education domain and expertise

► Replaced the old legacy systems with new technology

► Maintain accurate and sensitive representation of the client‟s data

► Support the internal website

Ness Solution

Ness build an EDC for Prep for Prep to provide development and

support to their various education programs and integrate the

Database system. Key highlights of the engagement:

► Developed new functionalities which replaced the old legacy systems

► Adopted the proprietary framework called “Breeze Framework” and developed it on the basis of MVC architecture

► Provided Support and Maintenance activities to the existing database system

Tools & Technologies

Operating System: Windows 2000

Framework: Breeze Framework

Application server: Apache Tomcat 4.0

Database: Microsoft SQL 2000

Language: Java, JDK 1.4.2

Tools: Eclipse 3.1.1

Prep for Prep Case Study:

Develops leaders through access to superior education and

opportunities

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Thank You