net a-porter: durham

10
NET-A-PORTER.COM NET-A-PORTER.COM By: Bri’any Durham

Upload: durhamb3

Post on 19-Jul-2015

22 views

Category:

Technology


1 download

TRANSCRIPT

Page 1: Net a-porter: durham

NET-A-PORTER.COM�NET-A-PORTER.COM�

By:  Bri'any  Durham    

Page 2: Net a-porter: durham

Reach for success �

Page 3: Net a-porter: durham

Ad Example�

Page 4: Net a-porter: durham

Budget  

$  182,000  total  

$2,000  Pinterest  winner    

$180,000  Google  Adwords  

+  

=  

Page 5: Net a-porter: durham

Target Audience �! Women ! Ages 18-35

Page 6: Net a-porter: durham
Page 7: Net a-porter: durham

Be involved���

Pin it to win it�70% Women���

Page 8: Net a-porter: durham

Facebook�! 700 million world wide

user ! Biggest usage spikes

!  weekdays 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET

Get Involved���

Communicate    

Page 9: Net a-porter: durham

Blogging�! Build an audience ! Inform ! Engage ! Keywords

Page 10: Net a-porter: durham

Goals �

Social Media Communicate

Engage Increase Traffic