26 20 J U L D i g i t a l N e w s U p d a t e

J U L 26

Marketingoops

http://www.marketingoops.com/digital/social-media/facebook-social-media-digital/search-ad/ •ลาสดก าลงใสโฆษณาไปในผลเสรชดวย ! โดยมผใชบางรายในสหรฐอเมรกาเทานนทเหน โดย search ad ของเฟซบคนนจะเรยกวา “Sponsored Results” • โฆษณาจะอยเฉพาะในชอง “typeahead” หมายถงชองทโผลลงมาใตชองเสรชในขณะทเราก าลงพมพเพมไปแตละตวๆ •หากผ เสรชคลกทตวโฆษณาแลว หนาผลลพธจะตองยงอยใน Facebook จะเปนเวบไซตภายนอกไมได เชนอาจจะเปน Page , Place , App , Event , Profile , หรอ Group , ฯลฯ ภายใน Facebook เทานน

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เฟซบคเตรยมใสโฆษณาในการเสรช

J U L 26

Adverblog

http://www.adverblog.com/2012/07/26/olympic-light-games/ • Resn in Auckland have created these beautiful Light Games, a series of 7 online sports games, to coincide with the

London Olympics 2012. And they blew me away in terms of screen design, dynamic visuals and gameplay. • http://www.youtube.com/watch?v=f6HJrXzvrQY&feature=player_embedded

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Olympic Light Games

J U L 23

Adverblog

http://www.adverblog.com/2012/07/23/wrangler-keep-true/ •Wrangler and Stink Digital have iterated their series of interactive videos with “Keep True”. This is their Fall/Winter collection experience and as in its predecessors, simple ‘drag and release’ interactions drive the story. Lovely soundscape as well. •http://www.youtube.com/watch?feature=player_embedded&v=FgTNjTMmRzc

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Wrangler Keep True

J U L 23

Veevil

http://www.veedvil.com/ad-infographic/10-reason-to-have-mobile-site/ •รวม 10 เหตผลแบบ Infographic วาจ าเปนหรอไมทจะท าเวบไซตในเวอรชนของมอถอหรอเรยกกนวา Mobile Site หรอ Web for Mobile

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10 เหตผลวาท าไมจะตองม Mobile Site

J U L 23

Allfacebook

http://allfacebook.com/pages-subscribe_b95283 •Facebook users can currently subscribe to other users, as a way to read status updates but not enter into an invasive Facebook connection (Mark Zuckerberg has this setup). Now, Facebook is testing the subscribe feature for pages.

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Facebook Testing Subscribe Feature For Pages

J U L 22

Adverblog

http://www.adverblog.com/2012/07/22/doritos-create-a-threesome/ •The new Doritos flavour: Sensational Salsa. It gives young people the chance to invite two complete strangers to form a threesome with them. Aptly named Skip or Trip! If these two strangers do not respond within 9 hours, they will be stuck with each other. Creating the chance that you will be going on a Late Night Triangle Trip to Moscow, Istanbul and Berlin, to experience the nightlife each city has to offer. •http://www.youtube.com/watch?feature=player_embedded&v=uz87SL-86r4

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Doritos Create a Threesome

J U L 22

Digitalbuzzblog

http://www.digitalbuzzblog.com/perception-an-interactive-billboard-experience-nyc/ •Showcase a new TV series called ‘Perception’ in NYC, is what it’s all about, an Interactive Billboard that provides each person with a unique experience and they walk past, people can interact, explore and go deep into it or sit back and just watch it unfold. •http://www.youtube.com/watch?v=IelUfryoA2o&feature=player_embedded

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Perception: An Interactive Billboard Experience

J U L 22

Digitalbuzzblog

http://www.digitalbuzzblog.com/google-the-exquisite-forest-experiment/ •Google (with a few partners and a tonne of resource) to create The Exquisite Forest, a Chrome Experiment no doubt, where a HTML 5 drawing application meets animation engine to create story trees that you can branch off at any stage to build your own extension to the story, taking it in any direction you please, while others can add to yours. •http://www.youtube.com/watch?v=nnhJ1841K-8&feature=player_embedded

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Google: The Exquisite Forest Experiments

J U L 20

Adverblog

http://www.adverblog.com/2012/07/19/create-an-infographic-from-your-facebook-profile-data-with-bmw/ •To celebrate reaching 10m fans on their Facebook page, BMW are turning your Facebook data into a personalised (but branded) infographic.

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Create an infographic from your Facebook profile data with BMW

J U L 20

Digitalbuzzblog

http://www.digitalbuzzblog.com/ikea-the-2013-interactive-catalogue-app/ •Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and explore products further. •http://www.youtube.com/watch?v=QQ8HNXtl7jQ&feature=player_embedded

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IKEA: The 2013 Interactive Catalogue App

J U L 20

Digitalbuzzblog

http://www.digitalbuzzblog.com/volkswagen-voice-activated-interactive-banner/ •Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. • This interactive banner campaign enables users to video-call their Facebook friends, all from within the banner •http://www.youtube.com/watch?v=0hVDwmsnRNo&feature=player_embedded

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Volkswagen: Voice Activated Interactive Banner