Quick Snapshot

Wk 40-2013

MCCS

ABP NEWS Week: 40 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

Hin

. M

ov.

Hin

. N

ew

s

Kid

s

Musi

c

Sport

s

Info

Life

styl

e

Eng. M

ov.

Rel.

Nus.

...

Eng. Ent

0

5

10

15

20

25

30

35

40

4539

17

11

6 4 3 31 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 40’2013

Hindi News showing a jump of almost 7%Week was high on National News, Political News & Entertainment News –

PM meeting with Shareef Lalu Yadav imprisonment for Fodder Scam Creation of Telangana as 29th state Assembly elections for 5 states

Neck to neck Vs. last year

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.5 5.6

% Genre Share

Wk 33-40'12 Wk 33-40'13

Source : TAM Period : Wk 33-40’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News Z News News 24 NDTV India0%

5%

10%

15%

20%

25%

21%

16% 16%

10%8% 8%

% Mkt Share

Wk33-40'13

Source : TAM Period : Wk 33-40’13’13

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

0

10

20

30

40

5041

3833 33

26 25

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 33-40’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

5049

4640 39

31 30

CS 4+

Reach

in M

n.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 37-40’2013

Market Share %

ABP News performing on Interviews/discussion genre

Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins & Action/ThrillersIndia TV performing on Reviews/ Reports & Religious & devotional programmes

Genre Aaj Tak ABP News India TV Z NewsNews Bulletin 22% 16% 16% 12%Reviews/Reports 29% 8% 35% 1%Religious/Devotional 18% 0% 34% 5%Interviews/Portraits/Discussions 13% 30% 12% 5%Action/Thriller 46% 25% 3% 16%

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25% 24% 23%

18%

15%

13%

7%

Wk 33-40'13

Wk 33-40'13

Source : TAM Period : Wk 33-40’2013

MCCS maintaining its # 1 position

Thank You