NFE2-12 The Power of Advertising

Vocabulary

2. advertising• advertising n. [U] 廣告業；廣告• advertise v. [T] 打廣告• advertisement n. [C] （報章雜誌電視的）廣

告• commercial n. [C] （廣播電視的）廣告• place /put an ad in the newspaper 在報紙上刊

登廣告 • a classified ad 分類廣告

• 例：• The kids are singing songs from TV __________.• commercials • They ___________________________________

for a new car. (在報上登分類廣告 )• placed/put a classified ad in the newspaper

3. affect• affect v. [T] 影響；假裝 • effect n. [C, U] 影響；效果 • have an effect on + 人 / 事 對……產生影

響 • side effects 副作用 • take effect 生效 • sound effects 音效 • special effects 特效

• Staying up late every day may ________ your health.

• Staying up late every day may have a bad ________ on your health.

• One of the _____ _______ of this medicine is that you will gain weight.

affect

effectside effects

• The new law will __________ __________ next January.

• take effect• The students on the media studies program

were asked to create __________ __________ for a radio play.

• sound effects

5. organization• organization n. [C] 組織 • organize v. [T, I] 組織；籌辦 • organizer n. [C] 創辦者；籌辦者 • organized adj. 有組織的；有計畫的 • adj. 組織吝亂的；雜亂無章

的disorganized

• The participants in the game were ________ into three groups according to their scores.

• ____________ such a big party was not easy, but Catherine still managed it.

• One of the three original __________ of the union is dead while the other two are retired.

• It is important that you all learn to write in an ____________ way.

• The play was so ____________ that the audience felt they had been cheated.

organized

Organizing

organizers

organized disorganized

6. estimate• estimate v. [T] 估計 • estimate n. [C] 估計 • v. [T] 低估 • v. [T] 高估 • estimation n. [U] 估計 • It _is_ _estimated _that_ ... 據估計……

underestimateoverestimate

• I think you’re __________ my abilities. I’m not that good.

• overestimating• In our __________, building a skyscraper in

such an earthquake-prone area is dangerous.• estimation

8. convince• convince v. [T] 使信服；說服 • convincing adj. 令人信服的；具有說服力的

• convinced adj. 深信的；確信的 • convince somebody to do something 說服某

人做某事 • convince somebody of something 說服某人

相信……

• I finally convinced them ______ her innocence.

• of• The police have found ________ evidence. He

is sure to be proven guilty.• convincing• I must convince my father ______ have a

medical checkup. • to • I am ______ that we will win.• convinced

8. convince• 人 be convinced that + S + V• 人 be convinced of + N 深信……• 例：• I’m convinced ________ he is innocent. • that • I’m convinced _____ his innocence. • of

10. creative• creative adj. 有創造力的；獨創的 • creativity n. [U] 創造力 • create v. [T] 創造• creature n. [C] 生物

• The play is very ________.• creative• Exercise your ________, and you can create a

totally different story.• creativity• What do you think is the biggest sea

________ in the world?• creature

16. consumer• consumer n. [C] 消費者 • consume v. [T] 消費；消耗 • ______________ n. [U] 消費；消耗 • consuming adj. 消耗 ( 體力 ) 的 • be consumed by/_____ + (jealousy, resentment)• （嫉妒、憎恨）充滿（人）的心

consumption

with

• Rice ________ in Asia is higher than anywhere else in the world.

• consumption• Taking care of a baby is a very time-

consuming job.• 很耗費時間的工作• After being fired for no reason at all, Jade was

________ with resentment for his boss. • consumed

19. endorse• endorse v. [T] 代言（產品）；為（產品）

拍廣告；在支票背面簽名；背書；支持• endorsement n. [C] 代言（產品）；背書；

支持

• 例：• You must endorse the check before you cash it.• 支票兌現之前要先簽名• I ________ the opposing party’s policy to cut

taxes.• endorsed• Product ________ alone brought in millions of

NT dollars for her last year.• endorsements

24. deliver• deliver v. [T] 實現；履行；遞送；接生；幫

助分娩；發表（演說） • delivery n. [U] 遞送；分娩；演說的表達 • deliver a speech 發表演說 • deliver the _______ 送貨goods

• The mail carrier ________ letters to our office every morning.

• delivers• Her baby was ________ in the ambulance.• delivered• His pronunciation is not perfect, but his

________ is wonderful.• delivery

25. critically• critically adv. 批判性地；挑剔地；危急地 • critical adj. 批判性的；挑剔的；批評的；

重要的；關鍵的；危急的 • criticize v. [T] 批評；挑剔 • criticism n. [U] 批評 • critic n. [C] 批評家 • a critical moment 關鍵時刻 • be critical ... 挑剔／批評某事／某人of

• She was ________ ill at that time.• critically• The press strongly ________ the hospital for

not treating the patient.• criticized• The government’s new policy received a great

deal of ________.• criticism• He is a well-known ________ of modern art.• critic

25. attention• attention n. [U] 注意；注意力 • attentive adj. 留心的；注意的 • pay attention _____ ... 注意… • _______ /catch/attract one’s attention 吸引

某人的注意

• attention ______ 集中注意力的時間

todraw

span

• He made lots of noise to catch his mother’s ________.

• attention• If you’re not ________, you may miss some of

the important messages.• attentive• Little kids usually have very short a________

sp s.• attention spans

27. pressure• pressure n. [U] 壓力 • press v. [T] 壓；按；力促；燙衣服 • blood pressure 血壓 • air/water pressure 氣／水壓 • __________ __________ 穴道 • put pressure on ... 對某人施壓 • under pressure 有壓力時；在壓力下

pressure point

press• press somebody to do something 力促某人

做某事 • Press ________ ________ sb. 控訴某人 charges against

• The students waited in line for the nurse to take their blood pressure.

• 量血壓 • Acupuncture is a Chinese medical art that

uses needles on people’s ______ points. • pressure • Sometimes people work best under _______.• pressure

• He ________ me to accept the job offer. • pressed• Mr. Sherman is going to ________ ________

against his accountant, who had been stealing from him for years.

• press, charges

Idioms and Phrases

5. think up • think ... up 想出（ = come up with ）• think of ... 想到；對……有……看法• think about ... 考慮• think ... over 認真想一想

• What a brilliant idea! Who thought it up.• What do you ______ ______ the movie we

just saw?• think of• I’m seriously _______ ______ moving.• thinking about• “Will you take the job?” “I need some time to

think it ______.”• over

6. be meant to…• be meant to V… 目的是要……；用意是要…

… • = to be ____________ to V… • be meant _____ + N 目的是要；用意是要 • I didn’t mean to V 不是故意要…… • What do you mean ______ + N/V-ing? • What do you mean + (that) + 子句 ? • 你……是什麼意思？

intended

for

by

• The space was originally __meant__ to be a storage room.

• I think the letter was meant _for_ me. • They are _meant_ for each other. • I didn’t mean to hurt you. • What do you mean __by__ that strange

smile? • What do you mean __by__ ignoring me like

that?

7. get…to V 使……• get ... to V = cause… to V • get ... p.p. • get 當「使…」解釋時，主動時後面接 to

V ，被動時後面接 p.p. 。• He got me __________ (mail) the letter for him.• to mail• It took me five hours to get the job ________

(do).• done

• My hair is too long, so I need to have it _____ (trim).

• trimmed• Something has made her ______ (change) her

mind; I just don’t know what it is.• change• I know this is a very abstract idea, so I’ll try to

make myself ________ (understand).• understood• Please, Mom, let me ________ (go) to the movies

tonight, I promise I’ll be home before 12 o’clock.• go