1. H i th o nghin c u vKhch hng tr tu iNielsen ni v vi n thngNgy 05/11/2010 1 The Youth Generation Title of Presentation Copyright 2010 The Nielsen Company. Confidential and proprietary.

2. Thi t k nghin c u D n Teenager D n Vietnam Mobile InsightsS mu thc hin: 8 nhm Pham vi th c hi n: 15 t nh/thnhTPHCM=HN=4 nhm S m u th c hi n: n=5,000 i tng nam & n Hi n ang s d ng TD (3,000) &13-22 tui ti m nng (2,000)Thu nhp h gia nh thuc nhm ABC Thu c t t c nhm thu nh p ABCDEF i t ng nam n 15-54 tu iNielsen Vietnam Thng tin kinh t v mD n Generation V, thng 11/2009 T ng c c th ng k Vi t NamS m u th c hi n n=273 (TPHCM, HN) i t ng nam & n15-24 tu iThu c t t c nhm thu nh p ABCDEF 2 Copyright 2010 The Nielsen Company. Confidential and proprietary.

3. T i sao nghin c u nhm khch hng tr ? Cc c h i 3Copyright 2010 The Nielsen Company. Confidential and proprietary. The Youth Generation

4. Phn khc khch hng tr 15-24 tui, chim khong 20%dn s Vit Nam. Phn na s ny hin ang kt nimng in thoi di ng. Mt na cn li vn cha ckhm ph. Dn s VN Phn khc tr tu i KH hi n t i < 24 tu i