nhận định về tình hình sức khỏe, y tế ở việt nam 08/2011 - eng
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Market research top-line August 2011
Highlight:
HCMC HA NOI DA NANG
OVERALL ASSESSMENT ON THE HEALTH
THE PUBLIC HEALTH CARE SYSTEM & VACCIATION IN VIET NAM
A brief introduction
Viettrack is a monthly research news-letter developed by FTA Research & Consultant, the member of ESOMAR. It is conducted base on a monthly research. It aims at delivering comment, evaluation and true feeling of research objects about present time’s economic situation as well as promotion campaigns or products to producers and marketers. It is expected to help them understand to offer better service to unsatisfied demand of consumers.
Viettrack is done according to ISO 20252:2006, the international quality standard in market research and ESOMAR Code of Conduct.
Viettrack - August 2011:
Sample size: N=300; in which:
HCMC = HN = DN = N=100
Gender: Female
SEC: ABCD
Age: 22 - 50
OVERALL ASSESSMENT ON THE HEALTH
The current concerns
77
73
54
51
53
34
39
17
23
26
42
45
40
56
44
51
1
4
4
7
10
16
29
1
3
81
71
71
68
61
35
25
17
18
27
27
29
34
53
45
50
1
2
2
3
4
11
28
29
1
1
2
4
80
80
49
39
56
31
47
12
20
19
48
61
43
62
48
64
1
3
1
7
5
23 1
70
68
42
47
42
35
45
21
30
32
51
45
43
53
38
39
7
7
15
12
16
36
1
1
4
TOTAL HCMC HN DN
Very important Somewhat important Not very important Not at all important
N=300 N=100 N=100 N=100
%
Top 2 boxes
100
99
96
96
93
90
83
68
Top 2 boxes
99
98
98
97
95
88
70
67
Top 2 boxes
100
99
97
100
99
93
95
76
Top 2 boxes
100
100
93
92
85
88
83
60
Contaminants that affect one’s water and food supply
Air pollution
Insufficient or poor quality sleep
Use of prescribed medications
Family’s health history or genetics
Level of physical exercise
Outlook on life
The diet one chooses on a regular basis
In general, consumers in HCMC, HN, DN pay more attention about environmental issues and the health. There is
no significant difference across these areas.
The ways of sick treatment
Alternative treatment Total N=300
HCMC N=100
HN N=100
DN N=100
Completely as required/ directed by your doctor 66 81 50 67
Work with a physician so that both of you have input into the decision. 15 9 9 26
Look to a physician to basically make the treatment decision for you 12 5 25 5
Try to make the treatment decision largely on information you obtain from sources other than a physician 7 3 16 2
When consumers have a problem with the health, most of them are “completely as required/ directed by doctor,”
particular consumers in HCMC is more significant different than consumers in HN & DN.
Consumers in HN have trend "find a doctor to provide treatment options" and “ base on secondary data that they
collected”. It seems that consumers in HN has more attention on health than others.
THE PUBLIC HEALTH CARE SYSTEM IN VIET NAM
General comments & difficulties on the public health care system in Vietnam
8 18
5 2
31
58
25
10
53
23
66
71
7 1 4 17
Extremely good
Good
Health caresystem is headingtoward a state ofcrisisHealth caresystem is alreadyin a state of crisis
TOTAL HCMC HN DN
Total N=118
HCMC N=76
HN N=30
DN N=12*
Inefficient management of the system 75 75 70 83
Not enough funding for the system
15 12 23 17
THE PUBLIC HEALTH CARE SYSTEM
DIFFICULTIES
N=300 N=100 N=100 N=100
Top 2 boxes 60 24 70 88
*: Sample size is very small
Based on those answer the public health care system is not good
Overall, the public health care system of Vietnam is assessed around the above average score. The score
evaluation from consumers in HCMC is less than HN & DN. It seems consumers in HCMC has more choices in
health care services. Hence, they are quite strict in assessment.
Consumers said that the public health care system of Vietnam is not as good as their expectations. These issues
mainly come from the inefficient management of system.
Assessment on quality of the public health care system in Vietnam
18
7
13
20
42
27
39
39
30
41
37
33
10
26
11
7
TOTAL HCMC HN DN
3
3
20
12
23
24
61
43
55
51
16
45
20
22
23
1
1
18
52
34
61
61
21
42
29
15
4
23
9
6
35
19
37
33
46
35
33
41
17
37
27
25
2
9
3
1
N=300 N=100 N=100 N=100 Very confident Somewhat confident Not very confident Not at all confident
Quality health care services will always be available in VN for you when you need them
VN does a good job of caring for the health of the more vulnerable in society
VN health care services are among the best in the world
Medical science and pharmaceutical products will be able to solve most, if not all, of the
health issues that face VN today
Similar to the assessment on the previous slide, the level of confidence of HCMC consumers about the public health care services is less than the rest cites: HN & DN significantly.
SOURCES OF THE INFORMATION
TOTAL N=300
HCMC N=100
HN N=100
DN N=100
Magazines or newspapers 70 59 67 83 Television or radio programs 65 54 73 69
Books 38 29 45 41
Website 34 37 33 32
Nutrition sites 18 14 17 22 Exercise sites 12 7 10 19
Sites devoted to a specific disease 9 9 7 11
Physician association sites 9 11 4 13 Pamphlets or brochures that you can pick up in
Physicians’ offices or clinics 31 37 29 28
Social media (Facebook, Twitter, etc.) 14 11 17 13 Personal Facebook pages 12 9 16 11
Blogs or chat rooms on the Internet 8 6 8 9
In general, most of consumers collect information on the health care services through newspapers / magazines, TV
programs / radio, books, websites, brochures at the clinic, the social website.
There is a note that they prefer to collect the detail information on newspapers/ magazines and internet. Because
these channels provide a lot of information for their reference.
The source information of the health care services
78 65
82 88
22 35
18 12
Yes
No
DIAGNOSIS
TOTAL N=65
HCMC N=35
HN N=18*
DN N=12*
High cholesterol 68 89 33 58
Diabetes 29 43 11 17
Cardiovascular 23 6 44 42
High blood pressure 8 6 17 -
Parkinson’s disease 5 3 11 -
TOTAL HCMC HN DN
N=300 N=100 N=100 N=100
Most of consumers have not been diagnosed with chronic medical conditions that maybe cause to consumers in
medicine usage.
Among those, “high cholesterol, diabetes & cardiovascular” are the top 3 diagnosis.
*: Sample size is very small
Diagnosis of chronic medical conditions that may cause to consumers
ASSESSMENT ON THE HAND – FOOT – MOUTH DISEASE AND VACCINATION
The level of interesting, prevention and treatment of hand – foot - mouth disease
5 14 6
4
14 12
9 13
14
78 91
83
57
Definitelyinteresting
Some whatinteresting
Some what notinteresting
Definitely notinteresting
Prevention TOTAL HCMC HN DN
N=76 N=34 N=22* N=20*
Clean your baby every day 68 47 82 90
House keeping cool and clean 22 41 9 5 Feeding cooked food and boiling water/
food hygiene (prevent bacterial) 20 27 5 25
Use the hand washing / disinfection antibacterial soap for baby 8 3 5 20
Treatment when sick baby TOTAL HCMC HN DN
N=85 N=34 N=25* N=28*
Take baby to hospital for treatment 81 85 91 68 Treatment as directed by your doctor 20 15 13 32
Take baby to the doctor 18 18 13 21
TOTAL HCMC HN DN
Based on those has children less than 6 years old
Means 3.62 3.91 3.78 3.14
N=76 N= 34 N= 22* N=20*
Top 2 boxes 90 100 96 71
At the current, hand - foot - mouth disease in children is increasing very quick. Hence, it gets high attention from 3 areas.
In addition, the consumers in 3 cites that have some activities to prevent the disease for their children with simple ways
such as “keep their children to be clean/ tidy”
Consumers understand the serious level of this disease; hence they often take their children to the hospital / doctor if the
kids have any relevant symptom.
* : Sample size is very small
Statement on vaccination
63
40
84
24
32
14
9
17
2
3
6
1
5
Definitely essentialSomewhat essentialNot sureSomewhat not essentialDefinitely not essential
The reasons for vaccination TOTAL N=7*
To ensure prevention for children 86 Good for baby 14
Those susceptible to this disease 14
The reasons for not vaccination TOTAL N=6*
Baby should not inject more 50 Baby is not enough resistance 33
Quite expensive 17 Quite soon to vaccination 17
Inject 2 vaccine doses will cause serious complications for the baby 17
Infants 0 – 2 years old (meningitis, smallpox,
HIB,….)
Before marriage
Before you intend to have children
N=300
Base on respondents who have children less than 1 year old
VACCINATION SAME TIME OF VACCINES 5 IN 1 ** AND MENINGITIS, PNEUMONIA (HIB)
* *: 5 in 1 vaccine is the vaccine free of State (tetanus, polio, measles ...)
DEGREE ESSENTIAL OF VACCINATION
Top 2 boxes
98
72
87
In general, consumers have more focus on vaccination on children than individuals/ adults. Vaccination before the marriage has not been focused .
Regarding vaccination vaccine 5 in 1 ** (Free State) and prevention of meningitis (for a fee) at the same time, the number of people agree and disagree is equal.
• Number of respondents agree that the vaccine help them to be better in prevention • However, a few respondents disagreed because it is not good for children (kids are very small, not have enough
resistance) and more expensive.
* : Sample size is very small
BEHAVIOR & ATTITUDE OF CONSUMERS ON MEDICINES PURCHASING
Consideration on the origin of medicines
TOTAL N=300
HCMC N=100
HN N=100
DN N=100
United States 77 66 76 88 Viet Nam 71 46 88 78
France 66 67 52 78 United Kingdom 55 32 74 60
Germany 48 35 49 61 Australia 31 34 24 34
The other European countries 16 12 19 16 South Korea 13 20 12 6
Thailand 12 23 8 6 Malaysia 11 13 4 16
India 11 18 6 8 The Asia Pacific Other 3 2 2 4
Medicines is a particular product, so consumers can’t assess the quality of a medicines clearly. In general,
consumers often purchase medicines that are come from reliable countries such as USA & Europe. However,
the poor quality medicines smuggling is rampant, domestic medicine seems to have more attention from
consumers.
Pharmacy companies awareness (aided)
N=300 N=100 N=100 N=100
6
8
12
17
17
33
35
67 Hau Giang Pharmacy
Domesco
United Pharma
Imexpharm
GSK
Sanofi
Ipsen
Janssen Cillag 6
2
5
1
14
32
36
47
4
16
22
33
14
37
32
83
38
22
17
8
2
70
1
5
TOTAL HCMC HN DN
In term of pharmacy companies awareness, Hau Giang is aware as the dominant when comparing with others.
Contrary, United Pharma & Janssen Cillag is perceived high awareness in Danang.
Behavior of medicines purchasing
85 86 80 88
15 14 20 12
Go to thedoctor
Go to thepharmacy
Common disease
TOTAL HCMC HN DN
N=300 N=100 N=100 N=100
Regarding the common disease, most of consumers do not go to the doctor right now. They often go to the
pharmacy to buy the medicines to use.
“TVC, recommended from seller & experiences from the previous diseases” are the main sources that affect on
awareness and decision making the brand usage .
Sources of Information refer to when deciding to
buy medicines
TOTAL N=300
HCMC N=100
HN N=100
DN N=100
Advertising on TV 76 77 80 72 Introduction of medicine
sellers 76 79 60 88
Doctor's prescription (based on the experience of those
times was previous examination)
74 78 58 86
Advertising on magazines/ newspapers 55 52 59 54
Banner /flyers /posters 43 33 39 58
Information on internet 25 28 26 22
General behavior of medicines purchasing
General purchasing medicines behavior TOTAL N=300
HCMC N=100
HN N=100
DN N=100
I told the seller symptoms and to choose appropriate medicines for me 81 84 84 75
I told the symptoms and medication requirements specific brands 10 7 15 9
I request specific brands and only buy brands that I ask 9 9 1 16
In term of purchasing medicines at the pharmacy, most of consumers told the seller their symptoms, then seller
will pick up the medicines for them. It shows that the important role of seller at the pharmacy.
Place for purchasing medicines
TOTAL DN HN HCMC
23
34
29
46
86
28
34
56
55
92
29
33
59
59
99
31
35
77
63
91
N=300 N=100 N=100 N=100
Nearby the home
Famous pharmacies
Familiar pharmacies
Pharmacies in/ nearby hospital
Indicated pharmacies
When consumers need to buy medicines, they mainly have habit to go to the pharmacies that are near their houses,
next are famous pharmacies & familiar pharmacies. Thus, the distribution coverage should be more prioritized.
Thank you