Apr – 25 - 2016

113 rejections from investors couldn’t stop the founder of Kaaryah Lifestyle Solutions

Nidhi Agarwal

Nidhi Agarwal, Founder & CEO of Kaaryah Lifestyle Solutions, an apparel brand that

caters to women’s non-casual was finally able to raise her series A investment from industry

stalwart Ratan Tata.

Perseverance bears fruit

Looking for a shirt in 2010, she found everything was either too big on the waist or too small on the bust. She wondered if she was the only one frustrated with fit. After surveying 250 women, she figured a whopping 80% identified with the same problem which instigated her to start her

inspiring journey.

The Entrepreneurial Spark

She started working with an export house and learnt hands-on all the nuances of the

business. Having worked in services industry before, she learned quickly and was driven to

solve the problem.

Humble Beginnings

Nidhi is chasing an ambition to become the largest brand of western formal wear. It will require considerable investments. She has

got into a brand strategy consulting partnership with Flipkart SBG. She is also concentrating on sourcing and supply to

leverage adjacencies as part of her scale-up.

Nidhi’s Ambitious Dream

“I started Kaaryah for the sense of challenge and the achievement thereof. One of the hardest

things has been obtaining funding. It’s taken 365 days and 113 presentations on phone, in person and/ or email to finally close it on the 365th day.”

Nidhi said.

Marching ahead with a smile and not giving up was not easy, but that is exactly what Nidhi did

with greater fervor at every rejection.

Giving Up is Not an Option