nina sabnani 1

8/17/2019 Nina Sabnani 1

1/53

Visual Culture and Interpretation

Nina Sabnani, IDC, IIT Bombay


2/53

Visual Culture

Everything that is

Seen

Produced to be Seen

Ways in which it is Seen and Understood

Part of culture that communicates through visual

means

“Not just a part of everyday life, it is your everyday life”

Nicholas Mirzoeff


3/53

Visual Culture

Art

Illustration

Photography

Film

TV

Internet

VISUAL AS IMAGE


4/53

A reproduction of the form of a person or object, especially a

sculptured likeness

A mental picture of something not real or present

The opinion or concept of something that is held by the public

A concrete representation, as in art, literature, or music, that is

expressive or evocative of something else

Visual as Image


5/53

A reproduction of the form of a person or object

Visual as Image


6/53

Visual as Image

A mental picture of something not real or present


7/53

Visual as Image

The opinion or concept of something that is held by the public


8/53

Visual as Image

A concrete representation, as in art, literature, or music,that is expressive or evocative of something else


9/53

How do we define a Visual?

2D signs, images, representations


10/53

How do we define a Visual?

3D settings, objects


11/53

Image as Identity: Proof


12/53

Image as Identity: Status


13/53

Image as Identity: Status


14/53

Image as Evidence


15/53

Image as Explanation


16/53

Image as Information


17/53

Image as Advert, history, technology


18/53

Image as Entertainment


19/53

Representation

The Oxford English Dictionary defines representation primarily as

"presence" or "appearance."

There is an implied visual component to these primary definitions.

Representations can be clear images, material reproductions,performances and simulations.


20/53

Image and its Representation

Whose perception?

What is being observed?

How is it being represented?

Whose point of view?

Where does the observer locate herself ?


21/53

Representation

The sum or range of what has been perceived, discovered, or learned


22/53

A creation that is a visual or tangible rendering of someone or something

Representation


23/53

An artifact that has been brought into existence by someone

Representation


24/53

Representation

The act of representing; standing in for someone or some group andspeaking with authority on their behalf.


25/53


PERCEPTION

OBSERVATION

INTERPRETATION

COMMUNICATION


26/53


How does perception take place?

Relation between seeing and understanding?

Perception and reasoning?

Perception and Cognition

Selective

PERCEPTION


27/53


Who is the observer?

Where is the observer located?

What is the worldview of the observer?

What is the self-awareness of the observer?

OBSERVATION


28/53

How is it mediated?

Selection, Omission, Addition?

Building on associations?

About the image and the maker?


INTERPRETATION


29/53

Assumptions of receiver?

Shared knowledge, language?

Motivation of receiver?

Relevance for the receiver?

COMMUNICATION



30/53


31/53

Relationship between images and words

“This dewdrop world,

It may be a dewdrop,

And yet..

And yet…”

Issa


32/53

A picture is worth a thousand words

INTERPRETING: Visual


33/53


34/53


35/53


36/53


37/53


38/53


39/53


40/53


41/53


42/53

Assignment of meanings to symbols/images

Context Sensitive

Interpretation

Image is open for interpretation


43/53


44/53


45/53


46/53


47/53


48/53

Image as Adaptation


49/53


50/53


51/53


52/53


53/53

nina sabnani 1

Documents