nmdl ppt pres-eric anderson
TRANSCRIPT
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Weber’s InnThe Perfect Destination
for a Mini-Vacation
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Background
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Facebook and Twitter
2,971 Likes 959 Followers
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Facebook and Twitter continued…
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Search Engine Optimization
Search Phrases
• Ann Arbor Hotel
• Ann Arbor Restaurant
• Ann Arbor Vacation
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Search Engine Marketing
Pursue same search
phrases with the addition
of more specific search
criteria.
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Weber’s Inn Strategy
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Budget StrategySmall efforts with big results
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Budget$1,350 for 12 months
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Goals• Increase Facebook Likes and Twitter followers
• Increase social media conversation• Drive up search engine location
• Encourage customers to share experience, turning Weber’s Inn social media into testimonials showing families and businessmen how easy it is
to enjoy Weber’s Inn
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ConclusionBy increasing traffic and exposure, and driving these increases toward the testimonials of past
customers, we can empower our key demographics to seek out Weber’s Inn for similar experiences.