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Paul LittlefairHead of International

RSPCA

李博国际事务总监

英国皇家防止虐待动物协会

农场动物福利与消费者FARM ANIMAL WELFARE AND THE CONSUMER

2020年非笼养蛋鸡给行业带来的机遇与挑战


“…促进动物福利成为推动农业绿色发展的一项重要选择，成为保障食品安全和健康消费的一项重要措施，更是现代社会人文关怀的一种重要体现方式。”

2017年10月杭州的‘世界农场动物福利大会’，农业部于康震副部长致辞

‘Promoting animal welfare has become not only an important choice for the green development of agriculture and a significant measure to ensure food safety and healthy consumption, but even more so an important embodiment of human caring in modern society.’

China’s Vice Minister Yu Kangzhen, ‘World Conference on Farm Animal Welfare’, Hangzhou, Oct 2017

一个里程碑 A MILESTONE


2005年商务部的《肉品卫生》杂志及RSPCA/CIWF‘动物福利与肉品安全的国际论坛’‘International Forum on Animal Welfare and Meat Safety’, 2005, Beijing

RSPCA国际农场动物福利项目 RSPCA INTERNATIONAL FARM ANIMAL WELFARE WORK

2008～09年中国社科院农发所及四个国际组织举办的‘农场动物福利科学与可持续发展农业会议’等一系列的会议‘The Importance of Farm Animal Welfare Science to Sustainable Agriculture’ conferences 2008-09, Beijing


2017/18/19年杭州、北京、青岛举行的‘世界农场动物福利大会’，联合发起单位Co-organiser of ‘World Conference on Farm Animal Welfare’, Hangzhou, Beijing and Qingdao 2017/18/19




2019跟国家动物健康与食品安全创新联盟签动物福利科学合作的备忘录RSPCA and CAFA sign MoU on cooperation in animal welfare science, 2019


94%的公民认为农场动物的福利很重要think the welfare of farmed animals is important

93%认为进口的产品应该符合欧盟的动物福利标准

believe imported products should respect EU animal welfare

standards

59%在购买高福利的产品时可以接受加价would pay a premium f0r products sourced from higher welfare

systems

52%在购买产品时，会关注动物福利友好标签look for identifying labels when buying animal welfare-friendly products

欧盟公民与动物福利 EU CITIZENS & ANIMAL WELFARE

Special Eurobarometer 442: Attitudes of Europeans towards Animal Welfare, March 2016 (Graphic: Eurogroup for Animal Welfare)


欧盟是中国第一大贸易伙伴；中国是欧盟第二大贸易伙伴The EU is China’s largest and China is the EU’s second largest trading partner

欧盟关于农场动物福利的立法主要是基于对消费者的保护EU regulation around farm animal welfare is based mainly on consumer protection

动物福利不应该被视为‘技术壁垒’，而是一种长远的贸易机会Animal welfare should not be viewed as a ‘technical barrier’ but as a long-term trade opportunity

欧盟与动物福利 EU & ANIMAL WELFARE


2012年起禁止使用传统笼养系统，允许使用富集型笼养、栖架、自由散养、有机系统

Ban on standard cages; choice between enriched cages, barn, free range and organic systems

1999年蛋鸡保护指令 Laying Hens Directive

欧盟指令与规定的实施期间 IMPLEMENTATION OF EU DIRECTIVES


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10

20

30

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50

60

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1996 2002 2009 2015 2019

%

笼养

自由散养、有机

栖架

Defra, 2020

蛋鸡保护指令与英国生产趋向 THE DIRECTIVE AND UK EGG PRODUCTION TRENDS

Directive enacted 指令立法实施 Implementation

Caged

Free-range/organic

Barn

英国鸡蛋生产 UK Egg Production2017年: 非笼养鸡蛋产量首次超过了笼养鸡蛋产量2017: non-caged overtook caged production


消费者意识提高 RISING CONSUMER AWARENESS

市场上过时的系统与先进的系统同时经营Outdated systems coexist alongside new systems

消费者的意识提高，有机会按照生产方式选择产品Consumers become aware they can make choices based on production methods

需要清晰的食品标签Clear food labelling required


一个农场保证…A farm assurance …

…和食品标签项目… and food labelling scheme

RSPCA的高福利食品项目 RSPCA ASSURED

约3,000个成员包括：Around 3,000 members:

养殖户或生产商 farmers and producers

运输公司 hauliers

屠宰场 slaughterhouses

食品厂家 food manufacturers


1994年：Freedom Food ‘自由食品’项目建立Founded 1994 as Freedom Food

2015年经过重塑，更名为RSPCA Assured ‘RSPCA保证食品’Rebranded as RSPCA Assured in 2015

目的为刺激和满足消费者对高福利产品的需求，即肉、鱼、蛋、奶制品Launched to stimulate/meet demand for higher welfare animal

products: meat,fish, eggs, dairy

鼓励传统的‘集约’养殖户逐步地提高动物福利条件Encouraging conventional ‘intensive’ producers to improve welfare by increments



东亚各国的官员、研究者、企业家对RSPCA高福利农场进行考察officials from Producers, agriculture officials and researchers have visited RSPCA Assured farms


www.rspca.org.uk/sciencegroup/farmanimals/standards


RSPCA的农场动物福利标准 RSPCA FARM ANIMAL WELFARE STANDARDS

RSPCA物种技术工作小组制定的标准基于: Species-specific RSPCA technical working groups maintain the standards in response to:

最新科学的证据New scientific evidence

最佳做法的改变Changes in “best practice”

RSPCA Assured成员的反馈Feedback from practising members

RSPCA Assured评估员的意见

Comments from assessors

RSPCA科学家的意见Comments from

RSPCA scientific specialists


高福利食品项目的发展情况 GROWTH OF AN ASSURANCE SCHEME

Since 1994 the RSPCA has operated Freedom Food

更多消费者对产品的需求

The more consumers demand product

更多零售商存货

The more retailersstock it

更多养殖户加入项目

The more producers join

更多的动物受益

The more animals benefit


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20

40

鸡蛋：便士／个 Eggs: Pence/each

高福利食品的定价 RSPCA ASSURED PRICING

2019年Sainsbury’s超市：20p便士= 1.75元人民币

2019 Sainsbury’s: price comparison for eggs

便士

p


消费者越来越关心产品的来源、生产条件等；在超市、市场、餐馆、酒店等开展“积极询问”活动Consumers are increasingly curious about the source and methods of production of food from

animals; ‘simply ask’ campaign in shops, restaurants, markets etc.

电视厨师的菜谱；利用明星、记者等的吸引力Recipes from TV chefs; harnessing the appeal of celebrities, journalists

与消费者互动 ENGAGING WITH CONSUMERS

杰米·

奥利弗


中国消费者在购买畜牧产品时关心的因素是哪些？What do Chinese consumers consider important when buying

animal products?

目前，消费者对于畜牧产品生产方式的了解程度如何？What is the current awareness of production methods?

在未来十年中消费者的了解程度为什么会改变？如何改变？Why and how might awareness change over the coming decade?

企业如何做些前瞻性的准备来应对这些可能的趋势？How can producers stay ahead of and prepare for these likely trends?

中国消费者与动物福利 CHINESE CONSUMERS & ANIMAL WELFARE


中国消费者在看到食品上的标签时会问哪些问题？What do Chinese consumers think when they see food labels?

标签的含义是什么？What is the meaning behind the label?

这个标签是真的吗？不是假冒产品？Is the label genuine, authentic – not counterfeit?

是如何来保证这个标签的真实性？How is the authenticity of the label assured or guaranteed?

标签会带来多大的价格差异？值得吗？What difference to the price does the label make? Is it worth it?

中国消费者与标签 CHINESE CONSUMERS & LABELLING


中国消费者与标签 CHINESE CONSUMERS & LABELLING


全球趋势是消费者对动物的对待的意识与期待渐渐提高Consumers’ expectations and awareness of the treatment of animals are rising globally

在国际贸易上动物福利标准已经开始担任起重要的角色Animal welfare standards are playing an increasingly important role in international trade

生产者与消费者的关系是关键The key is the connection between the producer and end user

养殖户、零售商等需要根据需求积极改善：更严谨的产品可追溯性、审计追踪，准确而有意义的食品标签Producers and retailers will need to respond through tighter traceability, audit trail and accurate

and meaningful labelling

结论 CONCLUSION


www.rspca.org.uk/sciencegroup/farmanimals/standards

https://www.rspcaassured.org.uk/

http://www.rspca.org.uk/sciencegroup/farmanimals/standards

https://www.rspcaassured.org.uk/

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