nokia acc

8/9/2019 Nokia ACC

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PRESENTER

MUHAMM AD IRFAN ARSHAD

ROLL NO 1387

http://www.nokia.com/

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PRESENTATION TOPIC

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HISTORY

Nokia company started in 1865



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History of NOKIA Nokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber & cable manufacturing

company by Knut Fredrik Idestam in 1865.

Finnish Rubber Works acquired Nokia Wood Mills Telephone

& Telegraph cables.

Nokia Corporation created - 1967 - paper products- car tires-

personal computers - cables.




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History of NOKIA…

Nokia began developing the digital switch (Nokia DX 200) which became a

success.

In 1970, Nokia started taking an active interest in the power & electronics

businesses.

In 1987, consumer electronic became Nokia’s major business.

1991 Nokia - agreements to supply GSM networks - nine European countries.




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History of NOKIA… Between 1992 & 1996, the company exited from the rubber and cable businesses

August 1997 Nokia - GSM systems to 59 operators in 31 countries.




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1998: Nokia leads the world

Nokia becomes the world leader in mobile phones

1999: The Internet goes mobile Nokia launches the world's first WAP handset, the

Nokia 7110.



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2002: First 3G phone Nokia launches its first 3G phone, the Nokia 6650. 2003: Nokia launches the N-Gage

Mobile gaming goes multiplayer with the N-Gage. 2005: The Nokia Nseries is born Nokia introduces the next generation of multimedia devices,the Nokia Nseries.

2006: A new President and CEO – Olli-Pekka Kallasvuo becomes Nokia’s President and CEO;Jorma Ollila becomes Chairman of Nokia’s board. Nokia andSiemens announce plans for Nokia Siemens Networks.



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2007

Nokia recognized as 5th most valued brand in theworld. Nokia Siemens Networks commencesoperations. Nokia launches Ovi, its new internetservices brand.

• Company recorded revenues of 41,121 Million € in 2007about 20.3 % increase from 2006.

2008

Nokia's three mobile device business groups andthe supporting horizontal groups are replaced byan integrated business segment, Devices &Services.


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INTRODUCTION

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• Nokia focused on building customer relationship and trust.

• Building friendship and trust is the heart of Nokia brand.

• Logo shows their brand personality.

BRAND PERSONALITYBRAND PERSONALITY


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PRICE

A key factor in selling a product

Started focusing on low cost mobile in rural

area

Nokia has come up with perfect prices for

each and every consumer segment



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The four p`s of Nokia

• PRODUCT

Centre of marketing

Nokia comes up with innovative phones

almost every six months

Also lunches special and limited edition

In short offer mobile phone of great variety

with various design and high quality



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Diversification

Information

Entertainment

e-shoppingand

banking

Voice

WAPDevelopment

e-mail

Video


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HISTORY OF NOKIA

It also provides the services for network operators.

Company recorded revenues of 41,121 Million € in 2007about 20.3% increase from 2006.

Company offers its products in 150 countries. Its HQ is in

Espoo, Finland and employees about 68,500 people . Other

company of Nokia are in China , Hungry , Germany , Koreaand India

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• Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to whatmatters to them. We focus on providing consumers with veryhuman technology – technology that is intuitive, a joy to use,

and beautiful.

• We are living in an era where connectivity is becoming trulyubiquitous. The communications industry continues to changeand the internet is at the center of this transformation. Today,

the internet is Nokia's quest.

MISSION STATEMENT

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Vision

The Vision of Nokia:

“Our vision is a world where everyone can

be connected. Our vision is to ensure that 5billion people are always connected at any

given point and to achieve 100 fold more

network traffic”


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Vision and strategy

•Fulfill the need to communicate

•Provide innovative technology

•Trusted consumer relation

• Best mobile device every where


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Nokia commits another $150M to mobile investment.

Nokia announced it will commit an additional $150 million to its equity and

venture capital management arm Nokia Growth Partners, increasing total

funds under management for direct investments to $250 million as the handset

giant seeks to ignite the creation of new applications and services encouragingadoption of mobile solutions including context and location based services,

mobile payments, mobile advertising, music and entertainment.


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Sales 52.09 Bil Revenue/Share 14.04

Income 1.41 Bil Earnings/Share 0.38

Net Profit Margin 1.05% Book Value/Share 4.76

Return on Equity 7.89% Dividend Rate 0.49

Debt/Equity Ratio 0.34 Payout Ratio 132.00%

Financial Highlights


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2009 EURm 2008 EURm Change %

Net sales 40 984 50 710 -19

Operating profit 1 197 4 966 -76

Profit before taxes 962 4 970 -81

Profit attributable toequity holders of the

parent

891 3 988 -78

Research &development expenses

5 909 5 968 1

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Major CompetitorsMajor Competitors


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SE LG

MSam

Performance

P r

i c e

SE - Sony Ericssion

LG - LG

M - MotorolaSam - Samsung

Nokia

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Sales and Profit Life Cycles (Market Share)

0

10

20

30

40

50

60

70

80

90

Share Share Share Share Share

IntroductionGrowth

Maturity

Decline

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Nokia

Product Life Cycle

Growth

Decline

Introduction

Maturity

Samsungm

Motorolal

LG

Sony

Ericsson

M k t h t t

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Market share strategy:

0

10

20

30

40

50

60

7080

90

2005 2006 2007 2008

Nokia

Sony Ericss

Samsung

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Market ShareMarket Share

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Thank you

nokia acc

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