NOKIAConnecting People

Nokia

• Nokia is a telecommunication company

• headquarters are located in Espoo, Finland

History

• History of Nokia goes back to1865

• Southern Finnland: Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids

• A few years later: Idestam built a second mill by the Nokianvirta river→ Nokia became its name

• Nokia first produced paper first communication medium

• 1898: Finnish Rubber Works founded technological components (rubber)

History

• Distribution of electricity foundation of Finnish Cable Works (1912), producing cable for telegraph industry

• 1912: amalgamation of both companys Nokia Company is founded

• Five businesses: rubber, cable, foresty, electronics and power

generation

1981: N. built first cable car phone for the net NMT, the first Mobile net of the world (Scandinavia)

History

1987: N. produced the first handhold NMT phone

1991: first GSM call, using Nokia equipment

1992: N. focused on telecommunication

1998: N. becomes world leader in mobile phones

1999: Internet goes mobile

NOW: Nokia is still the world‘s number one manufacturer of mobile phones and one of the leading makers of mobile networks

President and CEO of Nokia Corporation-

Olli-Pekka Kallasvuo • Born on july 13,1953• President and Chief Executive

of Nokia as of June 1,2006

• Joined Nokia in 1980 as Corporate Counsel

• 1987: he was appointed Assistant Vice president,Legal Department

• 1988:Assistant Vice President,Finance

      

            

Olli-Pekka Kallasvuo

• 1990: Senior Vice President, Finance

• 1992: Executive Vice President and Chief Financial Officier

• 1992: Executive Vice President and Chief Financial Officier

• 1997-1998: Corporate Executive Vice President: he was responsible for all Nokia‘s business operations in America

• October,2005: President and COO

• April,2007: Chairman of the board of Nokia-Siemens Networks

Number of employees

• During 2006: employee number grew to approximately 68.000 persons coming from 120 nationalities

• 45% are represented in senior management

• 34% women (12,5% holding senior managment position)

• Average employee age: 35 years, with 5,1% over 50 years

Height of sales and profit in the recent year

• Revenue €41.121 billion(2006)

• Operating income €5.488 billion (2006)

• Net income€ 4.306 billion (2006)

• Recent ¾ year: delivery of 91,1 billion mobile phones 21% more than the recent year

• Combination of Nokia&Siemens: heavy disprofit

Find the mistakes!

• Nokia is a telecommunication company which headquarters are located in Helsinki.

Nokia became its name because of a mountain,where Idestam built the second míll.

The combination of Nokia and Siemens lead to a high profit.

Women are often presented in senior management positions.

Solutions

• Nokia‘s headquarters are located in Espoo.

• Nokia became its name because of the Nokianvirta river ,where Idestam built the second míll.

• The combination of Nokia and Siemens lead to a disprofit.

Slogan• NOKIA Connecting People

• Slogan of high importance

• Nokia‘s vision is a world where everyone can be connected

• Slogan is repeated several times: pictures with humans

• slogan for customers and everybody who tasks with the company

• slogan tries to broadcast the intention to get the people together

• slogan is even on their logo

Nokia‘s web page

Nokia‘s web page

Nokia‘s web page

• Start page: Choiche between: Africa, Asia Pacific, Europe, Latin America, Middle East and North America

Internationality

Well- structured, clearly arranged

Serious

Many pictures, show Humans (message:connecting people)

Appealing colour (also for youth)

Industry culture of Nokia

• Basic strategy: relies on growing, transforming and building the Nokia buisness to ensure its future success

Growing: increase the number of people using Nokia devices

Transforming: transform the devices peolpe use

Building: built new businesses

Industry culture of NokiaInternal communication• Gain commitment from employees and employee representatives

through ongoing dialogue, employee feedback & participation

• People have several different channels for expressing their opinions and concern in organization, principles and policies

• The different channels:

- Listening to you- the annual survey for all employees

- `Ask HR` general employee question forum

- ‘Jazz Cafe‘ a lively discussion forum on the internal website

Industry Culture of Nokia

- a mail or email address to reach the Board of Directors is available for all employees to express their concerns and give feedback anonymously

- employee/employer unions — open discussion and cooperation are ongoing with all relevant unions where we do business.

• Investing in Peolpe:

- The company invested about 125 euro million in employee activitites

Industry Culture• Nokia comprises three business groups:

1.) Mobile phones 2.) Multimedia 3.) Enterprise Solutions Mobile phones connect people by providing expanding mobile

voice and data capabilities across a wide range of mobile devices

Multimedia gives people the ability to create,access,experience and share multimedia in the form of advanced mobile multimedia computers

Enterprise solutions offers businesses and institutions a broad range of products and solutions, including enterprise grade mobile devices, underlying security infrastructure, software and services.

Find the mistakes!

• Nokia‘s vision is a world where erveryone can be connected. This shows also the web page. But on the whole the slogan‘ Nokia- Connecting people‘ is not of high importance.

The coloured wep page is well-structured.

The basic stragedy relies on growing, understanding and building.

The company invested about 10 euro million in employee activitites.

Solutions

• The slogan `Nokia- Connecting peolpe‘ is of high importance

• The basic stragedy relies on growing, transforming and building

• The company invested about 125 euro million in employee activitites

Corporate Culture

• “A unique set of new business development tools ensures that there is always an efficient way to proceed even when the ideas are diverse”.

Official business language: Englisch

• Internaltionality: language, external sources

Corporate Culture

• Shaping corporate culture, minimizing risk, enhancing efficiency and building reputation

significant position when setting agendas to increase the business value

• Intention: establish proactive significant position when setting agendas to increase our business value.

Corporate culture

• Nokia‘s official corporate culture, the Nokia way, emphasizes the speed and flexibility of:

decision maken in a flat

Networked organization

Corporation‘s size

Corporate culture

• Also stressed are:

Equality of opportunities

Openess of communication

Management leadership

Employee participation

Corporate culture

• N. spends a significant amount of its revenue on research and

development

• N.: progessive, forward- thinking mobile technology group

often the first on the market with new products

Corporate culture

Values:

Until May 07: customer satisfaction,respect.achievment and renewal

New values: based on employee suggestions:

Engaging you make it happen

Achieving together respect, care, optimism

Passion for innovation live your dreams, courage

Very human willingness to win, co-operation

- Values provide a clear sense of direction for all daily decisions as employees and citizens of the world

Engagement

• Nokia invests in community important way to put its values into action

• N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas

Engagement

• Other activities: youth development and education to employee volunteering,disaster relief, and corporate giving

• Nokia is engaged in saving the environment by use safe substances and materials for the manufacture

• create effective take-back and recycling programs

• Together with the International Youth Foundation, Nokia has global youth development initiative in more than 24 countries

Find the mistakes!

• The official business language of the company is on the one hand english and on the other hand french

• N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas

• Together with the International Youth Foundation, Nokia has global youth development initiative in more than 100 countries

Solutions

• The official business language of the company is english

• Together with the International Youth Foundation, Nokia has global

youth development initiative in more than 24 countries

• Darina Schrörs, Raphael Hauch, Gregor Gassen