NOKIA corporationTHE BIG FALLPRESENTED BY THE A10 SOP SIMI | SRUTHI | SUBIN | THEERTHA | TINKU | TINU

NOKIA, the beginning

Set up by Finnish Engineer Fredrik Idestam

initially as a wood pulp mill in Southern Finland in 1865

Name derived from Nokianvirta river

Rubber, televisions, wood products, etc

Nokia Communication

1960 : Finnish govt. wanted radio communication

1980’s mass production

1988-’89 : crisis –- change in management -– only

mobile division

1990’s golden period

How big was Nokia

1990 : more innovations 1992 : Nokia 1011 – first GSM digital phone 1996 : 9000 communicator introduced 1998: Symbian OS introduced 2003 : ngage introduced 2005 : No.1 digital camera brand

Nokia’s mistakes

2003 : introduction of ngage

2004 : razorflip from Motorola

Stayed back focusing traditional mobile

2007 : iphone introduced

Nokia’s mistakes

Android introduced

Nokia was Slow in decision making

Internal conflict between software developers

Management issues

Top management overload

2. Separation of units at the top management level

3. Sole individual at top management being responsible for technology

Failed attempts

Stephen elop took over nokia

5 billion euros in research

N8 introduced

2011: Plans to use Windows OS

Failed attempts

2013 : Lumia 925

Lumia 1020 – 41 megapixel camera

115 million euros in loss

Microsoft merger

3rd September 2013

$ 6.10 billion

2014 nokia brand was changed to Microsoft

Conclusion

“

”Being the first idea never gives a commercial success!

BUT IF YOU DO RIGHT YOU CAN DO BIG

Thank You