nombulelo mkefa - rtd11 2015

A DECADE OF RESPONSIBLE TOURISM IN CAPE TOWN

11TH INTERNATIONAL CONFERENCE: RESONSIBLE TOURISM IN

DESTINATIONS I 15 APRIL 2015

CTICC, Cape Town

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Overview

• Cape Town’s journey

• Point of departure

• Commitment

• How we going do this?

• Communication Strategy

• Events

• Destination …


FIFA Soccer

World Cup

10 year

celebration

RT Learning Network

Responsible

Tourism in

Cities

2010 2011 2012 2013 2014

RT Dialogue

Big 6

commitment

World Design

Capital

Annual RT

Week

World Responsible

Tourism Awards

Measures put in place

• Solar heat panels

• LED light bulbs

• Sun-heated water for swimming pools

• Timers on external lighting

• Energy awareness training for staff

• Grey water harvesting for gardens

• Low-flow showerheads

• Indigenous gardens

• Dual-flush toilets

• Local procurement for produce

• Stringent waste policies


2012 Savings

• An average of 9,1% water used per bed per night

(pbpn)

• 17.5% less electricity consumed pbpn

• 27,5% less waste generated pbpn

• 299,3% water use d pbpn

• 25,88% less electricity pbpn

• 44,36% reduction in waste generate pbpn.

• In addition, there was an increase of 31,8% in waste

recycled.


Learnings

• Created community of participants who shared

what works

• Stark contrast between big & small businesses

• Back to basics

• Message transmission

10

RT message

suppliersAssociates

Community

Home

Staff


UNIVERSAL ACCESS


RT BUSINESS CASE

CONSUMERS

MARKET TREND

COMPETITIVE ADVANTAGE

WATERFRONT & HOTEL VERDE


“Our aim has been to expand on guest experience by directly rewarding our guest with “verdino’s” our in house currency, for making consciously correct choices during their stay. We have involved and supported our local community by procuring local products, increasing job creation and employment of local youth,” says Samantha Annandale, General Manager at Hotel Verde.


The V&A Waterfront, Cape Town was awarded 'Best Destination' gold winner. There were no Silver Award winners in this category for 2014. The best destination for responsible tourism category is awarded to a holiday destination setting an inspirational and influential example for responsible tourism.


January 2015:

V&A released results from an Economic Impact Assessment undertaken by independent, third party economists from Stratecon (formerly EiS) for the financial period 2012 to 2014. The research showed that the V&A Waterfront has consistently maintained growth of over 10% in contribution to nominal GDP since 2002. GDP contribution

The report highlighted the V&A Waterfront’s positive impact, not only on its immediate vicinity but also on the City, province and national economy, with an estimated contribution to GDP of R259.1 billion between 2002 and 2014. The V&A has contributed R33.4 billion to nominal GDP in 2014, almost three times the R10.37 billion contributed in 2002.

GGP contribution

The total contribution to nominal provincial GGP since 2002 was R227 billion. The contribution rose by 3.7% to R29.3 billion between 2012 and 2014, while the direct value added is equivalent of 1.75% of the Western Cape GGP in 2014.


Visitors

Total visitor numbers have grown to 24 million a year by 2014 (at year end). Although the V&A Waterfront remains South Africa’s favourite tourist attraction for international tourists they account for only 26% of all visitors. Visits by locals increased to 58%, while 16% of visitors were from upcountry.

Job creation

The V&A Waterfront increased the total number of direct jobs created by 20%, growing from 16 155 in 2012 to 19 269 in 2014. Indirect jobs grew by over 30% to 16 894. Since 2002, the cumulative number of total jobs created by the V&A Waterfront in the province grew by just under 60%, from 22 645 to 36 162 in 2014. Nationally the number increased from 33 378 in 2002 to 52 676 in 2014, a 57% increase.

Thank You

For queries contact ([email protected])

nombulelo mkefa - rtd11 2015

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