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Human Centred 

Design Institute

Prof. Joseph Giacomin

May 7th 2009

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Human

Centred

DesignCombines branding,

computer science,engineering, ergonomics,

management, philosophy and

psychology to design

products and services whichare physically, perceptually,

cognitively and emotionally

intuitive.

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HCDI Members:

Dr. Marco AjovalasitMr. Fergus BissetDr. Maria Ana Botelho NevesDr. Busayawan Ariyatum

Mr. John BoultLady ChisholmDr. Hua DongProf. Joseph Giacomin

Mr. Stephen GreenDr. Olinkha Gustafson-PearceDr. Ray HollandMr. Chris Holt

Dr. Stephane Lo PrestiDr. Steve LoveMs. Farnaz NickpourMr. Paul Turnock

Dr. Mark Young

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Research Themes

Augmented Cognition SystemsThe design and evaluation of

cognitive technologies which actin partnership with humans, aidingor improving human performance.

Design and Branding StrategyCreating and developing brandsthrough design as a total sensoryexperience.

Design Strategy and InnovationManagement strategies and toolsfor adding value through design.

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Research Themes

Ergonomics and Human FactorsDesigning products, systems and

services based on human capabilitiesand limitations.

Human Centred Design Process

Developing HCD practice and processthrough collaboration with a range ofbusinesses and consultancies.

Inclusive DesignApproaches and methods for designingproducts, systems and services whichempower people.

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Research Themes

Information ArchitectureMethods for designing products,systems and services which helppeople to understand complex

data.

Perception EnhancementMethods for designing products,

systems and services which aidperception of key environmentalstimuli.

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In automobiles new interfaces are being developed 

which integrate the functions of humans with those of the machine.

Person-Machine Integration 

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Perception Enhancement Lab

Three sound proofed test chambers for performing

psychophysical tests with participants.

Control and data acquisition systems permit highbandwidth (more than 300 Hz) reproduction ofsteering vibration and vehicle cabin sound.

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Driving Simulator Lab

Fixed-base vehicle.

STISim software.

Steering torque feedback.

Seat motion feedback.

Dolby surround sound.

Eye-tracking equipment.

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Examples of HCDI Automotive Research

Design of automotive displays for environmental sensitivity (EPSRC)

The effects of adaptive cruise control on driver behaviour (Jaguar Cars)

Vehicle automation and driver attentional resources (EPSRC)

The effects of vehicle feedback on driver situation awareness and mental workload (The Hamilton Trust)

Design of lane departure warning systems to support driver situation awareness (Jaguar Cars)

Longitudinal study of parking with Ford’s advanced parking aid (Ford Motor Company)Evaluation of an advanced driver coaching system (IAM)

Mental workload demands of operating in-car devices (Ford Motor Company)

Behavioural consequences of using radar based vision enhancement in poor visibility conditions (Jaguar Cars)

Validation of driving simulators for research into advanced vehicle technology (Jaguar Cars)

Driver mental workload associated with advanced vehicle technology (ESRC)Design and assessment of the ‘stop and go’ system in a driving simulator and test track (Jaguar Cars)

Evaluating advanced driver coaching (IAM)

Effects of advertising on driver attention (Rees Jeffreys Road Fund)

Effects of eating and drinking on driver distraction (Privilege Insurance)

Effect of fuel properties on the human perception of engine idle irregularity (Shell Global Solutions)

Human perception of steering wheel vibration and sound (Renault and Michelin)

Intelligent environmental black-box recorder for summarising vehicular road testing data (EPSRC)

Vibration mission synthesis algorithm (Ferrari)

Integrated approach for NVH engineering of low weight vehicles chassis – INVEC (European Union)

Seat comfort optimisation procedure – SCOOP (European Union)

F1 Steering and Simulator development – (Brawn GP)