nutrition brand digital pitch
DESCRIPTION
A digital plan for a 360 multiscreen approach for a new launch nutrition brand.TRANSCRIPT
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Nutrition Brand Pitch
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Audience Analysis
Key target group of kids between ages of6-12 years and parents 31 - 40 yeaarshaving an influence on buying decison.
Male 40 + is having a negative opinion on ourproduct but it is out of range from the intentended target.
As we are targeting younger audience i.e 25-35 M/F
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Overall Plan
Overview of action
•Social Media•Facebook•Twitter
•Display Ads•Gaming sites•news and lifestyle site
•Contest and lead gen•blogs and influencers
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Contest on Social mediaFacebook app and simple game to connect with kids in the TG of 6-12 years .Pintrest contest to show the kids in healthy meal contest.Showing the kids eating a healthy meal. thus targeting andengageing key decision group of women ages 25-40 years.
Having contest revolving around sporting eventslike IPL and upcomgin football event will not only highlight importance of sports and nutrition.But also create more enagement among decisive parents.
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Social Media Strategy
influencers tweeting and trending hastags.
For ex: #nutriDrink. Creating brand awarness andreaching out to people by talking to audiences.
Twitter contest and give aways. Creating a viral efffect
Facebook page:Regular postings and updates on fb.Some tie up with an NGO like save a child.highliting importance of nutrition products in indiaat the same time taking care of CSR andreaching out to consumers.
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Blogs and Online Video
Bloggers creating blogs about our products unique factors over the existing brands and creating inquistiveness amoung their peers.
Online video through pre-rolls and banner ads on popular sites for maximum audience engagement.
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Lead generation and sms promo
• Creating a microsite and running a lead gen campaign targeted to females 25-40 TG.
• via mailers and banners. • sms and promo activity to people with intrests
in the product obtained from lead gen activity.• Providing them with special offers through
retail outlets.
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Mobile strategy
Creating a simple puzzle ad which resultsin the bands image once solved.
Can be an engaging activity for HTML5 based banner creation andcreate a social media experience on mobile.
Simple and engaging on all levels is the objective here.
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Online video pre-rolls
Bloggers and influencers
Mobile / Tabletvideo and apps
Social Media
Multi Screen Startegy for Maximum impact
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Thank You