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Business & Economics

Mere info: T: 86 10 03 38

Organizational Theory, Design, and Change: Global Edition, 7edFor undergraduate and graduate courses in Organi-zation Theory, Organizational Design, and Organi-zational Change/Development.

Business is changing at break-neck speed so man-agers must be increasingly active in reorganizing their firms to gain a competitive edge.

Organizational Theory, Design, and Change con-tinues to provide students with the most up-to-date and contemporary treatment of the way managers attempt to increase organizational effectiveness. By making organizational change the centerpiece in a discussion of organizational theory and design, this text stands apart from other books on the market.

Organizational Behavior Global Edition15edFor undergraduate and graduate courses in Organi-zational Behavior. Captivate the class with a clear writing style, cutting-edge content, and compelling pedagogy.

This Global Edition has been edited to include en-hancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Robbins/Judge provides the re-search you want, in the language your students un-derstand. This text continues its tradition of making current, relevant research come alive for students.

Accounting: An Introduction, 6edAccounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how ac-counting information can be used to improve the quality of decision making by managers, combined with a strong practical emphasis, this book provides the ideal grounding for a career in management.

Leadership in Organizations Global Edition, 8edFor undergraduate and graduate-level courses in Leadership. An exploration of what makes an effec-tive leader.Leadership in Organizations provides a balance of theory and practice as it surveys the ma-jor theories and research on leadership and mana-gerial effectiveness in formal organizations.The eighth edition includes new examples, citations, and guidelines, and has been enhanced for better clarity and presentation.

McLaney & AtrillJune 20129780273771838 535 kr.

YuklMarch 20129780273765660 619 kr.

Robbins, JudgeApril 20129780273765295666 kr.

JonesMarch 20129780273765608619 kr.

Business in Action: International Edition 6edFor courses in Introduction to Business. An intro-duction to business text can be complete without being complex and overwhelming—and this text proves it!

Business in Action is uniquely positioned to help to-day’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes effi-cient, focused, objectives-driven learning in every aspect.

This new sixth edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.

BoveeJune 20129780133098211 690 kr.

Corporate Responsibility: govern-ance, compliance and ethics in a sustainable environment, 2edThis new edition of Corporate Responsibility starts with a fundamental shift in perspective from the previous edition by highlighting the shift from corporate responsibility being a vital busi-ness issue, to being the vital issue facing busi-ness. In the process the author brings together a comprehensive guide to the subject to address-ing contemporary developments in both theory and practice.

A distinct intellectual framework is developed which highlights the ways the issues at the heart of Corporate Responsibility hang together. This links the ethics which underpin the values of cor-porations and their leadership to the way they exercise their responsibilities as stewards not just of their business but of the natural, human and built environment which they affect. Up-to-the minute research is integrated with case studies that allow the teacher, student and re-searcher to access the body of contemporary knowledge while responding to a rapidly chang-ing landscape.

CannonApril 20129780273738732464 kr.

Business & Economics

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Sustainable Marketing, 1edConsideration for the ethics of business, social re-sponsibility and the environment has put sustain-ability at the top of the agenda for many organisa-tions and marketing has a key role to play in driving this agenda. This book explores the complex and challenging environment of sustainable marketing.

The author starts by considering the background of traditional marketing in order to understand the changes that have occurred over recent times and their significance. From corporate social responsi-bility to societal and green marketing movements, leading to the development of sustainable market-ing practice, this book is the most complete and ac-cessible introduction to Sustainable Marketing on the market.

EmeryFeb. 20129781408292778476 kr.

Entrepreneurship: Starting and Operating a Small Business, 3edEntrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner eas-ily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing.

Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

Marketing: An Introduction, 11edThis best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.

Armstrong, Kotler 9780273767183April 2012 523 kr.

Mariotti, GlackinFeb. 20129780132784085928 kr.

Digital Marketing: Strategy, Implementation and Practice, 5edNow in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practi-cal guidance on how companies can get the most out of digital media to meet their marketing goals.

Digital Marketing links marketing theory with practi-cal business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Marketing Research, 4edWorking as a marketing researcher is an intellec-tually stimulating, engaging and creative occupa-tion. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear under-standing of how to:

• diagnose and direct research questions that will support marketing decision making,

• appreciate what excellent research design means,

• utilise data collection techniques; qualitative and quantitative methods and forms of analysis,

• manage the ethical dilemmas and social and cul-tural issues faced by researchers in today’s global, online world,

• integrate new developments in social media re-search with traditional marketing research methods.

Malhoyra, Birks& WillsJune 20129780273725855595 kr.

ChaffeyEllis-ChadwickJuly 20129780273746102559 kr.

Social Media Marketing, 1edThe social media content that students—and their future employers—need to have.

Tuten/Solomon is the first social media marketing textbook that focuses on showing students how so-cial media fits into the marketer’s toolbox.

Solomon 9780132551793March 2012 523 kr.

Marketing Management , 2edAll the accessibility, theoretical rigour and manage-rial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.

Kotler, Keller, Brady, Goodman & Hansen9780273743613July 2012 619 kr.

Business & EconomicsCase Studies in Crisis Communication, 1edCase Studies in Crisis Communication: Interna-tional Perspectives on Hits and Misses was organized to fill the gap for a much-needed text-book in case studies in crisis communication from international perspectives. The events of Septem-ber 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions,  justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equal-ly to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions.

GeorgeMarch 20129780415889902381 kr.

The Alignment Factor, 1edThe importance of creating a favourable impres-sion is vitally important for businesses, if they are to achieve strategic goals.

Using cases from companies such as Google, Unile-ver and Barclays, Van Riel provides practical insights on how to implement communication techniques which will build a corporate strategy and an image of trust for an organization. This book will also help communication individuals to identify and understand external forces which can have an impact on com-pany operations, making it useful reading for students of public relations and reputation management.

Ethics in Marketing, 1edUnderstanding and appreciating the ethical dilem-mas associated with business is growing ever more important, as matters of corporate social responsi-bility are becoming increasingly part of marketing’s domain.

Murphy 9780415783521Jan. 2012 369 kr.

Van RielMarch 20129780415690751393 kr.

European Competition, 1edEuropean competition is an essential introduc-tory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes. Including Economics, MBA and Law. It is of particular relevance to stu-dents interested in the European context of these disciplines and can be used as a core textbook for courses in European integration or Business and In-ternational Environment in Europe and other parts of the world. This text is complementary to the book European business environment.

Understanding Social Entrepreneurship, 1edThis book seeks to provide graduate-level and up-per-division or honors undergraduate students with a comprehensive understanding of the emerging and rapidly growing field of social entrepreneurship. It is the most complete text on the subject available, exploring both the theory and practice of social entrepreneurship and blending these seam-lessly through examples, case studies, the voices of practicing social entrepreneurs, and special fea-tures that put students in a position that requires creative thinking and strategic problem solving.

Kickuljan. 20129780415884891476 kr.

SomersMarch 20129789001771287476 kr.

Contemporary Corporate Strategy, 1edThis book represents an eclectic collection of inter-national research articles and empirical studies on corporate strategy, intended to equip readers with the latest knowledge to understand its theoretical and operational complexity.

Saee 9780415541138April 2012 309 kr.

Organisational Behaviour, 1edOrganisational Behaviour is an introduction to un-derstanding behaviour of people in organisations and discusses this behaviour for working in and managing an organisation.

Alblas 9789001807597March 2012 476 kr.

International Business, 1edThe open character of the global economy combined with the internationalization of business means that business students are increasingly required to un-derstand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Ramsoedh 9789001805036March 2012 476 kr.

Research, 1edResearch: This is it! is a unique textbook that offers an integrated discussion of quantitative and qualita-tive research. The theory is easily accessible, with appealing examples taken from all kinds of studies.

Baarda 9789001790264March 2012 357 kr.

Project Management, 3edThis new edition of a popular textbook offers addition-al material on the life-cycle of the project: from setting up to completing a project. New sections deal with skills such as brainstorming and decision making in the project group. The text makes for required read-ing for project management students everywhere.

Grit 9789001790929March 2012 333 kr.

Business & Economics

Mere info: T: 86 10 03 38

Macroeconomics: Understanding the Global Economy, 3edA revised and updated edition of an internationally acclaimed macroeconomics textbook. The authors deal with sophisticated issues using advanced eco-nomic theory, but in a manner that is accessible to anyone taking a single course in macroeconomics.

They begin with real-world economic issues, and de-scribe why these matter, before embarking on eco-nomic theory, ensuring that readers emerge with a good practical understanding of the global economy and how economists think about it.

Statistics for Business and Economics 1edA core textbook for introductory courses in statistics for business, management and economics.

In order to solve real-world business decision dilem-mas, you need the power of statistics!

A European adaptation of the highly successful text by Ken Black, “Applied Business Statistics: Making Better Business Decisions”. Every business area relies on an understanding of statistics to succeed. Statistics for Business and Economics by Carlos Cortinhas and Ken Black shows students that the proper application of statistics in the business world goes hand-in-hand with good decision making.

Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student.

Information Systems for Managers Text and Cases, 2edThe two versions of Piccoli: a second edition of IS for Managers: Text and Cases and a first edition of a text only version, titled Essentials of IS for Manag-ers offer an engaging, non-academic style and ac-tionable frameworks to help readers develop value added IT-dependent strategic initiatives.

The version with cases offers an “all in one” book for those who don’t want to choose their own cases. Each case has extensive notes prepared by the author to help teach a meaningful course. Part III on “The Strategic use of IS” offers unique and use-ful frameworks that MBAs will be able to put into practice.

Cortinhas, BlackMarch 20129781119993667 595 kr.

PiccoliMay 20129781118057612 559 kr.

Miles, Scott, BreedonFeb. 20129781119995715595 kr.

Business Development A Market-Oriented Perspective, 1edThis textbook answers the basic questions: “What is business development?” “What does the busi-ness developer do?” and “What characterises good, structured, effective business development?” Dis-tinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans.

The content of the book is applicable to any new business venture as well as for the development and implementation of growth opportunities in ma-ture organizations. Inherently international in its scope, the text includes numerous real world ex-amples, taken from the author’s own experience as a biotech entrepreneur, as well as from the wider global business community.

SørensenMarch 20129780470683668 440 kr.

Foundations of Strategy, 1edA new concise text written by the bestselling au-thor, Robert Grant.

Foundations of Strategy is a new concise text aimed at both undergraduate students and Mas-ters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.

Features include:

• 10 chapters that cover all the topics in a typical one semester course

• Chapter on Strategic Implementation focusing on strategy in practice

• Integration of the not-for-profit sector

• Opening and Closing Chapter Cases cover- ing a range of real world, global examples

• Case Insight Boxes throughout the chapter and Key Concepts in the margin

• Video Case Studies relating to each case

Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check under-standing.

Grant, JordanMay 20129780470971277476 kr.

Business & EconomicsSustainability Marketing - A Global Perspective, 2edSustainability Marketing: A Global Perspective pro-vides a new sustainability-oriented vision of market-ing for the twenty-first century.

It has a consumer marketing focus with an empha-sis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

The book shows how the complexities of sustain-ability issues can be integrated into marketing decisions through a systematic step-by-step ap-proach. The steps involve an analysis of socio-en-vironmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustain-ability marketing mix to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, mar-keting will continue to drive global crises linked to climate change, poverty, food shortages, oil deple-tion and species extinction, instead of helping to tackle them.

International Strategy and Competition 1edThis book is designed for every student who will be involved in managing and advising companies that compete internationally or face international com-petitors.

Designed around the course at Harvard Business School, Collis’ new text takes the firm which oper-ates across borders as a unit of analysis and the senior manager in a multinational as the typical decision-maker. Illustrated with examples from com-panies of all sizes from around the globe, this text provides students with the means to navigate their way through the decisions they will face and formu-late an effective business strategy.

This is not an international business text, or ‘eve-rything you need to know about doing business abroad’, but a much-needed guide to the generic strategic issues that arise when firms compete in-ternationally.

CollisAug. 20129781405139687309 kr.

Belz, PeattieAug. 20129781119966197368 kr.

Business Model You: A One-Page Method For Reinventing Your Career, 1ed

Business Model You (BMY) is being produced by the same five-man team that created Business Model Generation and employs the same reader-driven, online community membership model. Where Busi-ness Model Generation (BMG) taught managers a unique and powerful way to summarize any busi-ness, and any business model, on a single sheet of paper, Business Model You! (BMY) teaches readers how to draw “personal business models” that clarify the essence of their work -- and reveal new career and life possibilities.

Specifically, the book shows readers how to 1) un-derstand business model thinking and diagram their current personal business model, 2) understand themselves and define their purpose, 3) articulate a vision for change, 3) create a new personal busi-ness model harmonized with that vision, and 5) test and implement the new model.

The book is based on the Business Model Canvas methodology developed by Alexander Osterwal-der, PhD and Dr. Yves Pigneur of the University of Lausanne. Thanks to its proven power and intuitive simplicity, this has quickly emerged as the world’s leading business model description and innovation technique: BusinessModelHub.com now has more than 3,000 members representing 75 countries.

Clark, OsterwalderMarch 20129781118156315 226 kr. Accounting For Managers: Interpreting

Accounting Information for Decision-Making, 4ed

This updated and revised fourth edition of Ac-counting for Managers builds on the internation-al success of the previous editions in explaining how accounting is used by non-financial manag-ers.

Emphasizing the interpretation rather than the construction of accounting information, Account-ing for Managers encourages a critical, rather than an unthinking acceptance of accounting techniques. Whilst immensely valuable for plan-ning, decision-making and control, users of accounting information need to recognize the assumptions behind, and the limitations of par-ticular accounting techniques.

As in the previous editions, Accounting for Man-agers links theory with practical examples and case studies drawn from real business situations across a wide range of manufacturing, retail and service industries.

CollierFeb. 20129781119979678476 kr.

Business & Economics

International Business Global Edition 13edInternational Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most cur-rent, objective and thorough treatment of Interna-tional Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experi-ence, specializing in international management, fi-nance, law, global strategy, and marketing – a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of Interna-tional Business as diverse as the backgrounds of business students.

Basic Statistics for Business and Economics, 8edThe 8th edition is a step-by-step approach that en-hances student performance, accelerates prepared-ness and improves motivation for the student taking a business statistics course. The main objective of the text is to provide students majoring in all fields of business administration with an introductory survey of the many applications of descriptive and inferen-tial statistics.

The relevant approach taken in this text relates to the college students today as they will receive infor-mation that is important to them in this class as well as their future careers. Understanding the concepts, seeing and doing plenty of examples and exercises, and comprehending the application of statistical methods in business and economics are the focus of this book.

Essentials of Business Statistics, 4edThe new edition of Essentials of Business Statistics delivers clear and understandable explanations of core business statistics concepts, making it ideal for a one-term course in business statistics. Con-taining continuing case studies that emphasize the theme of business improvement, the text offers real applications of statistics that are relevant to today’s business students.

The authors motivate students by showing persua-sively how the use of statistical techniques in sup-port of business decision-making helps to improve business processes. A variety of examples and ex-ercises, and a robust, technology-based ancillary package are designed to help students master this subject.

Principles of Economics, 3edWith an accessible approach, the third European edition of Principles of Economics provides students with the tools to analyze current economic issues. The book is underpinned by a focus on seven Core Principles, which help students to make the link between economic theory and practice. The ‘eco-nomic naturalist’ approach, supported by exercises, problems and examples, encourages students to employ economics principles to understand and ex-plain the world around them.

Developed from the well-regarded US textbook by Frank and Bernanke, it presents an intuitive ap-proach to economics and is suitable for all students taking a Principles of Economics course.

Bowerman, Orris, O´ConnellJan. 20129781259008016 523 kr.

McDowell, Thom, PastineMarch 20129780077132736 619 kr.

Lind, Marchal, WathenFeb. 20129780071318075535 kr.

BallJuly 20129780077140878571 kr.

New Venture Creation: Entrepreneurship for the 21st Century 9ed

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again.

The book presents the substantial body of knowl-edge about the entrepreneurial process in a prag-matic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

Spinelli, Adams, TimmonsMarch 20129780071324632 571 kr.

Business and Administrative Communication, 10edThe tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow com-municators to shape their messages more ap-propriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students’ attention. Real-world examples and real business applications under-score the relevance and importance of the ma-terial to the business communication students’ academic and career work.

The tenth edition also conveys the best possi-ble advice to students through its research base. The author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-lead-ing title.

Locker, KienzlerFeb. 20129780071317955607 kr.

Business & Economics

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Foundations of Marketing, 4edDevised to offer comprehensive coverage for a short course in marketing, Foundations of Market-ing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engag-ing style that routinely demonstrates how marketing affects our everyday lives, considering both the deci-sions we make as consumers, and decisions mar-keting professionals would make in response to their customers.

Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing ser-vice segment of the world economy.

Managing Organizational Behavior: What Great Managers Know and Do, 2edDeveloping Management Skills by Baldwin/Bom-mer/Rubin distinguishes itself by exclusively focus-ing on teaching relevant skills, its learner-centred writing and its evidence-based foundation. This text’s problem-based approach draws students in with several fundamental and specific questions or challenges in the Manage What? feature opening every chapter.

The learner-centred writing style and the focus on the actual skills that matter to career success as well as the chapter ending Tool Kits make this text a crucial purchase.

Global Marketing, 1edHailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly inter-national and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give jus-tice to the breadth and depth of this field.

Cases on well-known companies, such as Dis-ney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerg-ing markets, such as Proton Car from Malaysia and San Lu from China. In addition to short, end of chapter cases that can be used in classroom dis-cussion, the book also boasts longer, end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve in-ternational marketing problems.

BaldwinMarch 20129780071314558 512 kr.

Alon, Jaffe, VianelliMarch 20129780071318204 547 kr.

Fahy, JobberJan. 20129780077137014488 kr.

Services Marketing, 2edThe Second European Edition of Services Market-ing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely fo-cuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Mar-keting is the only text that put the customer’s ex-perience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book.

The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services market-ing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The sec-ond edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of sup-port for lecturers and students.

WilsonMay 20129780077131715 547 kr.

Entrepreneurship and small firms, 6edThe sixth edition of Entrepreneurship and Small Firms has been fully revised and updated with contributions from leading academics in the field. Retaining the popular style of the previous edi-tions and offering a clear and accessible intro-duction to the topic, this book provides a thor-ough coverage of entrepreneurial and small firm theory, concepts, evidence, policy and practice. Integrating academic theory with the day-to-day realities that entrepreneurs may encounter it fur-nishes the student with a comprehensive analy-sis of entrepreneurship.

This well established text is justly popular for its clear and accessible approach, presenting the key topics of an entrepreneurship module in an engaging yet rigorous style. The book covers wide ranging topics from the economic influenc-es on entrepreneurship and sources of finance, to issues of diversity, family business and social entrepreneurship.

New to this edition is a chapter on Corporate En-trepreneurship offering students a unique insight into entrepreneurship activities in larger busi-nesses and organizations.

Deakins, FreelApril 20129780077136451500 kr.

Business & EconomicsPractical Business Statistics with STATPADPractical Business Statistics with StatPad combines two excellent resources for the added benefit of students and instructors. Practical Business Statistics is a book that motivates busi-ness students to learn by showing how each concept and method can be used by managers in the real world, with many current data examples from business and government websites presented in a well-written and lively style. StatPad is a CD-ROM add-in that simplifies analysis when using Excel®. As a resource that compliments Practical Business Statistics, StatPad has organized statistical methods for quick and easy access, and results placed back into the work-sheet together with an explanation of the results. Examples found in the book are from finance, sales, accounting, advertising, planning, marketing, and other areas of business. In addition to making computation more accessible, the StatPad CD-ROM helps students negotiate the statistical methods used in broad general analysis and within the book examples, ensuring that the students will still have convenient access to statistical methods after their course is over.

Spørg hvorfor - Kvalitative undersøgelser, 1 udgaveSpørg Hvorfor handler om, hvordan du får en dybe-re forståelse af, hvad din målgruppe i virkeligheden tænker på, og hvordan du kommer tættere på en forståelse af dem ved at lave kvalitative undersø-gelser.

Med denne bog får du værktøjer og metoder til at spørge for at kunne forstå.

Bogen handler om målgrupper, mening og mega-trends. Og om fokusgrupper, fortolkning og forstå-else.

Projektlederens værktøj, 1 udgaveDette er projektlederens og forandringslederens ‘formelsamling’ – en gennemgang af de metoder, der kan tages i brug, når projektet skal føres i mål.

En håndbog der kan lette og samtidig kvalificere både studerendes og praktiserende projektlederes arbejde. For hvordan er det nu lige, man udfører fx en risikoanalyse – hvad skal man huske at tage højde for i analysearbejdet, og hvordan præsente-rer man bedst analysens resultater for projektets styregruppe?

Harder Fischer, BorchJuni 20129788757127430299 kr.

KousholtJan. 20129788757127508349 kr.

Forandringsledelse og forandrings-kommunikation, 3 udgaveForandringsledelse handler om mennesker; om at få kollegaer, medarbejdere eller chefer til at arbejde med forandringerne og ikke imod.

Bogen introducerer en lang række relevante teorier og metoder og vil således kunne fungere som lære-bog i forandringsledelse og -kommunikation på flere niveauer.

Projektledelse – Teori og praksis4 udgave4. udgave af danskernes foretrukne projektledel-sesbog, der er en unik kombination af lærebog og praktisk anvendelig håndbog for den udøvende pro-jektleder.

Projektledelse og projektstyring er i bund og grund en meget praktisk fagdisciplin.

Dette afspejles i selve bogen, der er baseret på små 200 cases, som præsenterer problemstillinger og løsningsmuligheder fra projektlederens “virkelige verden”.

KousholtJuni 20129788757127638499 kr.

KousholtFeb. 20129788757127584519 kr.

SiegelOct. 20119780124159525761 kr.

Boglister til dine studerendeNemt og hurtigt, med mulighed for både at bestille via internet, telefon eller mail.

Mail os listen over semesterstartsbøger til dine studerende. Vi tjekker og garanterer for rigtig udgave og udarbejder et færdigt pakketilbud til dine studerende.

Mere info: T: 86 10 03 38

Computer Science

Computers as Components, 3edComputers as Components: Principles of Embed-ded Computing System Design, 3rd Edition pre-sents essential knowledge on embedded systems technology and techniques. Updated for today’s embedded systems design programs, this edition features new examples including digital signal pro-cessing, multimedia, and cyber-physical systems.

Computer Animation, 3edDriven by demand from the entertainment industry for better and more realistic animation, technology continues to evolve and improve. The algorithms and techniques behind this technology are the foun-dation of this comprehensive book, which is written to teach you the fundamentals of animation pro-gramming.

In this third edition, the most current techniques are covered along with the theory and high-level com-putation that have earned the book a reputation as the best technically-oriented animation resource. Key topics such as fluids, hair, and crowd animation have been expanded, and extensive new coverage of clothes and cloth has been added. New material on simulation provides a more diverse look at this important area and more example animations and chapter projects and exercises are included.

WolfJune 20129780123884367619 kr.

ParentAug. 20129780124158429512 kr.

Letting Go of the Words, 2edWeb site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social me-dia will enhance the book’s content making it once again the only book you need to own to optimize your writing for the web.

Information Visualization, 3edInformation Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display in-formation.

The human brain is a super-computer for finding patterns in information. Our understanding of visual data and visual information is greatly enhanced or impeded by the way information is presented. It is essential that visual data be designed in such a way that key information and important patterns will stand out. It is only by understanding how percep-tion works that the best visualizations can be cre-ated.

Digital Design and Computer Architecture, 2edDigital Design and Computer Architecture takes a unique and modern approach to digital design. Be-ginning with digital logic gates and progressing to the design of combinational and sequential circuits, Harris and Harris use these fundamental building blocks as the basis for what follows: the design of an actual MIPS processor. SystemVerilog and VHDL are integrated throughout the text in exam-ples illustrating the methods and techniques for CAD-based circuit design.

By the end of this book, readers will be able to build their own microprocessor and will have a top-to-bot-tom understanding of how it works. Harris and Har-ris have combined an engaging and humorous writ-ing style with an updated and hands-on approach to digital design.

RedishSept. 20129780123859303369 kr.

WareJuly 20129780123814647476 kr.

HarrisSept. 20129780123944245654 kr.

Big Java Late ObjectsBig Java for Everyone provides an authoritative but accessible introduction to the fundamentals of Java Programming using a fundamentals first/late objects approach and providing extensive opportunities for programming practice. Re-spected author Cay Horstmann provides authoritative and accurate coverage in a pedagogical framework that helps students learn. A full-color design and abundant illustrations and photographs help make concepts memorable and simplifies navigation around the book.

Horstmann 9781118087886Feb. 2012 559 kr.

Computer Science

Software and Organisations, 1edTaking an empirical approach, this book presents a sociological study of the development, use, and evo-lution of standardized computer systems and com-mercial off-the-shelf (COTS) software packages.

Pollock 9780415521604April 2012 297 kr.

Programming GPS and OpenStreetMap Applications with Java, 1edThe book describes the development process for a globally distributable client-server framework in Java. It teaches object-oriented programming using Java and a specialized application, spatial data, for example, for global positioning systems. The text is aligned with The Java Tutorial and provides a good basis to prepare for the exams to become a Java Certified Programmer and Developer. The book also develops a real-world application framework with many interfaces to allow programmers to hook up external (and commercially licensed) libraries or live services.i.e. for spatial data (routing, navigation, location-based data..), game simulations, etc.

BeiglbockJan. 20129781466507180464 kr.

Software Engineering Design, 1edTaking a learn-by-doing approach to software de-sign, this text offers a blend of theory and practice to provide students and practitioners key concepts relevant to today’s software designers. The book contains examples, review questions, lab exercis-es, and case studies in order to illustrate real-world problems. Each topic begins with the exploration of the issue, the step-by-step execution of the de-sign solution using a modern design tool, and the evaluation, discussion, and justification for using a particular solution. Also included are course notes, exercises with answers, an online course, and in-structor’s manual.

Disasters 2.0, 1edEmerging social media and Web 2.0 technologies will continue to have a great impact on the prac-tice and application of the emergency management function in every public safety sector. This volume prepares emergency managers and first respond-ers to successfully apply social media principles in the operations, logistics, planning, finance, and administrative aspects of any given disaster. Us-ing real-life examples, each chapter begins with a list of objectives and includes practitioner profiles showing real people implementing the technology for real solutions. Demonstrating how to effectively apply social media technology to the next crisis, this is must-read book for those charged with disaster management and response.

OteroJune 20129781439851685726 kr.

CroweApril 20129781439874424535 kr.

Computer Science

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Programming the World Wide Web, 7edProgramming the World Wide Web provides a comprehensive introduction to the tools and skills required for both client- and server-side program-ming, teaching students how to develop platform-independent sites using the most current Web de-velopment technology.

Essential programming exercises are presented us-ing a manageable progression: students begin with a foundational XHTML Web site and employ new languages and technologies to add features as they are discussed in the course. Readers with previous experience programming with an object-oriented language are guided through concepts relating to client-side and server-side programming.

Sebesta 9780132665810April 2012 726 kr.

Definitive XML Schema, 2edWalmsley explains the current XML Schema stand-ard with unsurpassed insight and clarity, and intro-duces practical techniques for writing schemas to support any application, including many new use cases. Walmsley explains how XML Schema 1.1 provides a rigorous, complete standard for mod-eling XML document structure, content, and data-types, and guides users through all facets of work-ing with schema, including composition, instance validation, documentation, and namespaces. She covers each XML schema building block, offers an in-depth primer on effective schema design, and presents advanced techniques ranging from type derivation to identity constraints.

Walmsley 9780132886727Aug. 2012 476 kr.

C How to Program, 7edFor introductory courses in C Programming. Also for courses in Programming for Engineers, Program-ming for Business, and Programming for Technology.

The Deitels’ How to Program series offers unpar-alleled breadth and depth of object-oriented pro-gramming concepts and intermediate-level topics for further study. Using the Deitels’ signature “Live-Code™ Approach,” this complete, authoritative in-troduction to C programming introduces fundamen-tals of structured programming, and covers relevant features of C language’s C-201X standard. It also includes an updated treatment of C++ for those who want to transition to object-oriented concepts. Final-ly, new material on security is added to this edition.

View the Deitel Buzz online to learn more about the newest publications from the Deitels.

Deitel 9780273776840Aug. 2012 702 kr.

Android: How to Program :International Edition, 1edThe Deitels’ App-Driven, Live Code Approach is simply the best way to master Android program-ming! The Deitels teach Android programming through twelve complete, working Android Apps. Each chapter presents new concepts through a single App. The authors first discuss what the App does, show screen shots, test drive the App, and present an overview of the technologies and ar-chitecture used to build it. Next, the authors walk through building the App, presenting complete code and providing a detailed “Live Code” walkthrough.

As part of the code walkthrough, they discuss es-sential programming concepts, and demonstrate the functionality of relevant Android 2.x APIs. Read-ers will gain hands-on experience with a wide spec-trum of essential Android APIs. The book also has an extensive introduction to programming using the Java language, making this book appropriate for Java courses that want to add an app-programming flavor.

Deitel 9780273776888Aug. 2012 583 kr.

ATDD by ExampleA Practical Guide to Acceptance Test-Driven Development, 1ed

With Acceptance Test-Driven Development (ATDD), business customers, testers, and developers can collaborate to produce testable requirements that help them build higher-quality software more rap-idly. However, ATDD is still widely misunderstood by many practitioners. ATDD by Example is the first practical, entry-level, hands-on guide to implement-ing and successfully applying it.

ATDD pioneer Markus Gärtner walks readers step by step through deriving the right systems from busi-ness users, and then implementing fully automated functional tests that accurately reflect business re-quirements, are intelligible to stakeholders, and pro-mote more effective development.

Gärtner 9780321784155July 2012 285 kr.

C++ Primer, 5edBestselling Programming Tutorial and Reference Completely Rewritten for the New C++11 Standard

Now fully updated and recast for the newly released C++11 standard, this authoritative and comprehen-sive introduction to C++ will help you to learn the language fast, and to use it in modern, highly effec-tive ways. Highlighting today’s best practices, the authors show how to use both the core language and its standard library to write code that is more efficient, readable, and powerful.

Lippman 9780321714114Aug. 2012 476 kr.

Computer Science

Mere info: T: 86 10 03 38

Android Wireless Application Development Volume II: Advanced Topics, 3ed

To accommodate extensive new coverage, they’ve also split the book into two volumes. Leaner, clean-er, and completely up-to-date, Volume II covers leading-edge techniques for the entire Android app development lifecycle, from concept to market.

Content throughout every chapter has been up-dated to reflect the latest SDKs, tools, and devices, and the book’s completely overhauled sample code is all provided on CD. Darcey and Conder cover hot topics ranging from tablet development to protect-ing against piracy, and provide even more tips and best practices for more effective development.

Sams Teach Yourself Android Game Programming In 24 Hours, 1edNow, there’s a practical, hands-on guide to master-ing 2D and 3D game development for Android 3.0 with the Android SDK and Eclipse IDE. One step at a time, this book teaches all facets of mobile game de-velopment, from game design and handling user in-put through publishing via Google’s Android Market.

Top game development author Jonathan S. Har-bour starts with the absolute basics, making Android game development accessible even to program-mers who’ve never written a game before. In just 24 sessions of one hour or less, he shows how to use free Android development tools to design and con-struct high-performance, highly-playable games for the newest Android smartphones and tablets.

Android Programming: The Big Nerd Ranch Guide, 1edAndroid Programming: The Big Nerd Ranch Guide takes you on an easy to follow tour of the Android mobile development platform. Chapter by chapter, we’ll lead you through the wilderness with hands-on examples. Write and run code every step of the way, starting with simple programs, then enhancing them with sophisticated features. You’ll write appli-cations that catalog crime scenes, browse photos, track your jogging route, and more.

Each example has been carefully crafted and re-fined through real-world instruction at Big Nerd Ranch’s Android Boot Camp to be succinct, engag-ing, and enlightening. With these chapters and their exercises, you will pick up a working knowledge of the key concepts and APIs needed to make compel-ling apps.You’ll also discover helpful techniques for using the Android development tools to their fullest.

PHP and MySQL PhrasebookThis is the quick, practical, code-rich reference for every experienced web developer who wants to start using the latest versions of PHP 5.x and MySQL 5.x right now. Designed for developers who are already comfortable with older versions of PHP and/or MySQL, it offers more than 100 instantly us-able code snippets: developers can just look up the technique they’re interested in, and find solutions they can apply immediately.

Integrating our previously separate PHP Phrase-book and MySQL Phrasebook into one convenient volume, this hands-on guide gets straight to the es-sence of what’s important in PHP 5.4 and MySQL 5.5, skipping the beginner-level tutorials many web developers no longer need.

Hardy, PhillipsAug. 20129780321804334 404 kr.

WenzAug. 20129780321834638 238 kr.

HarbourSept. 20129780672336041285 kr.

Darcey, ConderAug. 20129780321813848404 kr.

Sams Teach Yourself jQuery Mobile in 24 Hours, 1edjQuery Mobile makes it easy for developers to add “native” mobile functionality to their sites and applications, delivering seamless experiences to customers using diverse mobile devices, all from a single code base.

In this book, leading mobile expert Phil Dutson helps readers master the latest version of jQuery Mobile, even if they have no previous experience. In just 24 lessons of one hour or less, Dutson guides readers through every step of creating and custom-izing a mobile website with jQuery Mobile.

DutsonAug. 20129780672335945 321 kr.

Sams Teach Yourself Java in 21 Days (Covering Java 7 and Android), 6ed

Sams Teach Yourself Java in 21 Days contin-ues to be one of the most popular, best-selling Java tutorials on the market. Written by an ex-pert technical writer, it has been acclaimed for its clear and personable writing, for its extensive use of examples, and for its logical and complete organization.

The newest edition of Sams Teach Yourself Java in 21 Days adds coverage of Java 7 and places a special emphasis on Android programming, capitalizing on the fastest-growing area of Java programming.

There is a new chapter on Android develop-ment and additional material where appropriate throughout the book. Another significant change for this edition is to drop coverage of the JDK in favor of NetBeans, the free, integrated IDE for Java. NetBeans works on Windows, Linux and Mac; is free and open source; and has become a solid IDE. A new appendix walks readers through the process of installing NetBeans and creating a sample application.

CadenheadAug. 20129780672335747357 kr.

Computer Science

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Introduction to Information Systems, 16edO’Brien’s Introduction to Information Systems 16e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with the reality of this indus-try. The text’s focus is on teaching the future man-ager the potential effect on business of the most current IT technologies such as the Internet, In-tranets, and Extranets for enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, problem solv-ing, and decision-making.

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien de-fines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Marakas, O´Brien 9780071318044Feb. 2012 535 kr.

Computing Essentials 2013, 23edComputing Essentials 2013...Making IT Work for You! How are you learning about the most impor-tant, essential, and current concepts of information technology? Computing Essentials 2013 allows you to Make IT Work for You through relevant Explora-tions, Ethics and Environment themes throughout each chapter. Make IT Work for You!

O´Leary 9780071314725Feb. 2012 309 kr.

Introduction to Data Acquisition with LabView, 2edKing’s Introduction to Data Acquisition teaches students how to measure physical properties with a computer based instrumentation system. It uses numerous examples and the National Instruments LabVIEW graphical programming environment to lower the barriers to learning and reduce the time required to successfully perform automated meas-urements.

LabVIEW is a powerful graphical programming en-vironment that abstracts tedious low-level interface, syntax, and formatting tasks allowing users to focus on higher level goals and accomplish more.

King 9780071326353May 2012 500 kr.

Data Communications and Networking Global edition, 5edThe fifth edition of Behrouz Forouzan’s Data Com-munications and Networking presents a compre-hensive and accessible approach to data commu-nications and networking that has made this book a favourite with students and professionals alike. More than 830 figures and 150 tables accompany the text and provide a visual and intuitive oppor-tunity for understanding the material. This unique approach minimizes the need for heavy math con-tent, allowing normally complicated topics to unfold graphically and visually rather than through the presentation of complex formulas.

The global edition has been developed specifi-cally to meet the needs of international computer networks students. In addition to a chapter on the peer-to-peer paradigm, a full chapter on quality of service (QoS), generous coverage of forward er-ror correction, coverage of WiMAX, and material on socket-interface programming in Java, we have added new international end-of-chapter questions and problems to make the content more relevant and improve learning outcomes for the international student.

Forouzab 9780071315869May 2012 583 kr.

Fundamentals of Digital and Computer Design with VHDL, 1edThis text is intended for an introductory digital design course for students at the introductory level; it also is intended for an introductory computer design course with assembly language programming for students at the sophomore level.

This text uses a spiral teaching approach by in-troducing a design problem and then, in the same chapter or a later chapter, either (1) reemphasiz-ing the same concepts when a different design is presented, or (2) working the same problem using a different technique. This is done to increase the likelihood of retention.

Sandige 9781259007552Jan. 2012 464 kr.

Your UNIX/Linux: The Ultimate Guide, 3edYour UNIX/Linux: The Ultimate Guide, written with both users and programmers in mind, is the ultimate UNIX/Linux text. Both pedagogical tool and exhaus-tive reference, it is well-suited to any course that in-cludes UNIX or Linux.

A strong pedagogical framework sets it apart from similar texts and allows beginning students to gain a firm grasp of fundamental concepts, while chapters on advanced topics inspire the more experienced reader to move beyond the basics. Nearly a thou-sand exercises and self-test questions provide a way for students to test and reinforce their under-standing of the material.

Das 9780071086295April 2012 559 kr.

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