o dogma da web (ebai, são paulo, brasil)
Post on 18-Oct-2014
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DESCRIPTION
My closing plenary talk from the 5th Annual Brazilian Information Architecture Conference, October 21-22, 2011. If someone sends me a good description in Portuguese, I will replace this English text :)Many thanks to Robson Santos and Ricardo Fleck for their fine translations.TRANSCRIPT
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Eric Reiss5’ EBAI
23 de Outubro de 2011São Paulo, Brasil
10 regras basicaspara comunicações na web
e quando quebra-las
O Dogma da Web
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i·no·va·çãosubstantivo
1: a introdução de algo novo2: uma nova idéia, método ou serviço
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bo·as prá·ti·casSubstantivo
1: Melhores maneiras de se fazer algo2: Uma uma idéia, método ou dispositivo testado
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Três razões ruins para inovar
Para diferenciar seu produtoPara ser diferentePara satisfazer seu ego
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Experimento
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Invenção
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Invenção
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Inovação
15 de Abril de 1912
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Invention
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Invention
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para resolver um problema!
Existe apenas uma razão para inovar...
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Invenção
Ciclo de vida da inovação
Inovação
Boas práticas
Hábito
Inovação
Boas práticas
Moda
Fora de moda
Evolução
Tem
po
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лучшая практикаvs. инновация
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Pessoas
Processos
Tecnologia
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dog·masubstantivo
1: uma crença ou conjunto de crenças2: doutrina ou grupo de doutrinas impostas por uma igreja
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O que os experts dizem
“Links devem ser azuis e sublinhados”“Flash é 98% ruim”Textos não devem possuir mais doque 10 linhas”
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As perguntas:
É possivel evitar moda em uma filosofia de design?
A tecnologia sempre guia o design?
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O conceito
Criar um grupo de boas práticas que transcende tanto a tecnologia
como a moda.
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Qualquer coisa que existe apenas para satisfazer as politicas internas do dono de um site deve ser eliminada.
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S E
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Qualquer coisa que existe apenas para satisfazer o ego do designer deve ser eliminada.
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Qualquer coisa que é irrelevante dentro do contexto da pagina deve ser eliminada.
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’1. Qualquer aspecto ou técnica que reduz a habilidade do visitante de navegar livremente, deve ser retrabalhado ou eliminado.
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Qualquer objeto interativo que força o visitante a adivinhar seu significado deve ser retrabalhado ou eliminado.
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Nenhum software, além do próprio browser, deve ser necessário para que o site funcione corretamente.
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Conteudo deve ser em primeiro lugar legivel, em segundo lugar imprimivel e em terceiro lugar baixavel.
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Usabilidade nunca deve ser sacrificada para o bem de um guia de estilo.
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Nenhum visitante deve ser forçado a registrar ou entregar informações pessoais, a não ser que o dono do site não tenha como completar um serviço ou transação sem que isso aconteça.
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Quebre qualquer uma dessas regras antes de fazer algo que pareça insanamente barbárico.
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George Orwell
Autor: A revolução dos bixos, “1984”
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Please visit: www.wordsatplay.com
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Se nos não exigirmos melhores websites,nós nunca vamos consegui-los.
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Some bonus material…
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Obrigado!
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Eric Reiss pode (normalmente)ser encontrado em:The FatDUX Group ApSStrandøre 152100 CopenhagenDenmark
Office: (+45) 39 29 67 77Mobil: (+45) 20 12 88 44Twitter: @[email protected]