o ensino de design gráfico na moda the education of graphic design in the fashion world
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O ensino de Design Gráfico na Moda The education of Graphic Design in the Fashion World Marly de Menezes Gonçalves FASM / FAU-USP. - PowerPoint PPT PresentationTRANSCRIPT
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O ensino de Design Gráfico na Moda The education of Graphic Design in the
Fashion World
Marly de Menezes GonçalvesFASM / FAU-USP
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O conteúdo programático da disciplina de Comunicação Visual do Produto, dentro do curso de Desenho de Moda, procura integrar o Design Gráfico à área de Moda estimulando os alunos na criação da Identidade Visual de uma Marca própria. Este artigo tem o objetivo de apresentar os trabalhos realizados pelos alunos do curso de Moda, contribuindo para o desenvolvimento de uma melhor aplicação dos conceitos do Design Gráfico na criação de marcas no setor de moda.
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1o bim. Pesquisa sobre marcas
2o bim. Elaboração da Marca
•Logotipo, Símbolo e Mascote
3o bim. Aplicação da Marca - Impressos
4o bim. Manual de Identidade Visual
•Loja física e loja virtual
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Manual de Identidade Visual
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A questão da mascote
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Segmento Infantil
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Aplicações
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A disciplina de Comunicação Visual não teve o objetivo de fazer com que os alunos de Moda venham a desenvolver esta atividade profissionalmente.
O objetivo foi proporcionar a estes futuros profissionais da área de Moda, elementos suficientes para que eles possam apresentar claramente as suas idéias aos profissionais da área do Design Gráfico quando do desenvolvimento dos elementos gráficos para a campanha de uma coleção.
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Marly de Menezes Gonç[email protected]
Agradecimento
Aos alunos do 3º ano do Curso de Desenho de Moda da Faculdade Santa Marcelina - 2007.