o novo comprador de imóveis o paradigma do mercado
TRANSCRIPT
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120MILHÕES NA WEB
83%REDES SOCIAIS
28%MOVÉL PARA O FB
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Caveman
x
“dedão”
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MERCADO
IMOBILIÁRIOtempo das cavernas
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VELHAS
PRÁTICA
S
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NOVO
PARADIGM
A
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VAREJOQUE NÃO SABE
TRABALHARCOMO VAREJO
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N E G Ó C I O SI N T E R N E T
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BE ASNIPER
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FUNIL DE
VENDAS
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JORNADA DO
CONSUMIDOR
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CAPTURA
DAS INTENÇÕES DE
CONSUMOJÁ EXISTENTES
CONSTRUÇÃO
DE UMA
EXPERIÊNCIADE CONSUMO
RENTABILIZAR
O
INVESTIMENTOEM CANAIS
PESQUISA VENDAS PROCESSOS
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ECOSSISTEMA
DIGITAL
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Onde fazemos a “gestão do negócio”
NOSSO ECOSSISTEMA01
03
02
04
05
06
07
01
02
03
04
05
06
07
E-MAIL MARKETING
MÍDIA
PORTAIS
REDES SOCIAIS
OMNICHANNEL
MOBILE
OMNICHANNEL
MÍDIA
PORTAIS
REDES
SOCIAIS
MARKETING
MOBILE
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Onde fazemos a “conversão”
NOSSO FUNIL
MÍDIA
LANDING PAGE
CORRETOR
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CONSUMOCOLABORATIVO
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Design
thiking
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Open
innovation
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COMO PENSAR01
02
03
04
Resultados
Entender e fazerO consumidor de hoje espera pornovas experiências, ele é multi-canal: desktop, celular, tablet eestande de venda. Não só quereminteração - eles também esperamalta personalização, utilidade ereconhecimento instantâneo,relevante para as suasnecessidades específicas.
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OBRIGADO!
Por hoje é só!
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