o2o 최근 동향(nipa)
TRANSCRIPT
-
. O2O
ICT Spot Issue 2014-10
1. O2O
2. O2O
3.
4.
Institute for Information & communications Technology Promotion
ICT Spot Issue
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ICT SPOT ISSUE . O2O
17
1 O2Oo , O2O(Online-to-Offline/Offline-to-Online)
,
O2O
O2O
2015 10 8 O2O ()
o O2O
. , ,
, GPS O2O
. (IoT) O2O
[ II-1] /
: Gartner, 2014.2Q., Strategy Analytics, 2014.7.
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ICT SPOT ISSUE . O2O
18
2 O2O o O2O O2O
, DB
DB ( , , , )
O2O ,
O2O
O2O O2O
Online to Offline
- SMS
,
-
, ( )
- :
-
( ,
)
- : Site to Store
Offline to Online
- , QR
-
: (2013.6.)
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ICT SPOT ISSUE . O2O
19
3 o O2O , ,
/
O2O
:
( ) () ()
- ,
(, )
- ,
,
2:
,
- , ,
, GPS
11 . (
)
, ,
3:
/
() /
- SK , .
.
/
/
- , Site to Store
,
( ) (,
)
-
() / ( )
- , , ( )
: .
( ), , . ( ,
, )
, ,
-
ICT SPOT ISSUE . O2O
20
o O2O
, SK, O2O
(SK) 6 O2O OK (Syrup)
8 ' ' . 30 23
,
SK (Shopkick)
, , , O2O . 14 1 2,000
. 150 ,
()
()
() O2O SPC
SPC( ) SPC
() O2O , O2O
1:1
O2O
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ICT SPOT ISSUE . O2O
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O2O
,
,
-
-
-
- 1 ( 10 )
,
,
- GPS (call)
-
- , ,
- ,
/
- 250
-
()
- ( )
70%
- , , ,
- . ,
:
o , , O2O
, O2O M&A
() 2013 9 O2O
1 20% O2O . 6 9,200 26% . O2O
2013 4, () 1,600 2,300 , 1 30
() 2013 9, O2O O2O
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ICT SPOT ISSUE . O2O
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O2O
2014 4 1,500 () 1,000
3,000 , 1 50 . 2014 100 1 100
6 7,500 58
,
() O2O ''(iBeacon) 254 150
(BLE: Bluetooth Low Energy, Bluetooth 4.0) (Beacon) BLE O2O ( )
() ''(Nearby) 3
() Site to Store Pick up Today . Pay with Cash
,
() 11
, , TV , PC .
() 2012 12, 3 (LINE@)
()
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ICT SPOT ISSUE . O2O
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( ) ,
O2O
SNS( )
- ,
- : , Viva Japan, Partner Categories, Tab, FourSquare
- , (gift)
- : (giftee), Mixi Birthday, Happy Flower, Beer to Friends
( )
- .
. ,
- : , (shareee), PONiTS
-
.
- : Line , Line@, Smapo, UBIRA, Passbook, RecoCheck
EC
( ,
)
- EC , . ,
. EC ,
- : R, , JAL
- EC
- : , ,
: , 2013.6.
o
O2O ,
/, , DB , (GPS, Cellular Network, Wifi)
Micro Location
Micro Location NFC, QR , (BLE: Bluetooth Low Energy, Bluetooth 4.0) (Beacon) BLE O2O
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ICT SPOT ISSUE . O2O
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Micro Location
NFC/RFID QR Code BLE Beacon/iBeacon
Blutooth LE
NFC & +
( )
+
( )
Blutooth 4.0
cm cm~m cm~ m cm
.
.
20~40%
: Digieco, 2014.7.24.
BLE , GPS
BLE 4.0
Apple Paypal iBeacon , BLE O2O
SK 5 , 4 . (WIZTURN)
(Indoor Location Platform)
SK
(pebBLE)-
- ,
(marBLE)-
- ,
(nimBLE) - ,
(treBLE) - ,
:
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ICT SPOT ISSUE . O2O
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BLE
NFC/QR
()
BLE , ,
O2O
/
(YAP)
-
, , ,
- .
,
-
- 10 CU, LG , AK, , TGIF,
, 1
-
- ,
- MAP, POI
- 9
-
-
- 15,000~20,000 600
- ( )
(Wi-Fi)
- , , , ,
- 10 200 ( 60 ), 300 ,
O2O
(waasup)
- (AP)
- Wi-Fi (OS)
- Wi-Fi ,
, ,
,
:
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ICT SPOT ISSUE . O2O
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o
300 . 30 10% , O2O (, 2014.8.)
, 2013 38.5 , O2O
, Nomura Research O2O 2011 24 2017 51
2012 986 RMB 2015 4,188 RMB (Kotra, ())
[ II-2] , O2O
< > < >
: NRI, 2013.1., Kotra(http://www.globalwindow.org), 2014.4.
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ICT SPOT ISSUE . O2O
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4 o O2O
, , O2O
, /, ,
o .
, ,
, , ,
,
O2O . O2O
,
o
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ICT SPOT ISSUE . O2O
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O2O ,
O2O