1. 2

2. What is social media? Social media is people having conversations online. Reference: Harish Dabasia

3. from Flickr Criative Commons,Oscar Berg, www.thecontenteconomy.com

4. Dell laptop Explosions (2006) Comcast Technician Sleeping (2006)United Breaks Guitars (2009) Dominos Pizza Gross Employees (2009)

5. Brands, Speak with, not consumers, but human. by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival 2011 Festibal of Creativity

6. 61% 52% 48% 39% 34% 30% 29% 27%0% 10% 20% 30% 40% 50% 60% 70%

7. Background Music :

8. to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay

9. SO/LO

10. Groupon

11. SO/LO/MO

12. FacebookCheckin Coupon

13. SO/LO/MO

14. Deasel QR Like

15. SO/LO/MO

16. Deasel QR Like

17. SO/LO/MO

18. 4FoodCustom Burger

19. SO/LO

20. Renault RFID Like

21. SO/LO/MO

22. RedLaser + Milo

23. LO/MO

24. TESCOVirsual Super

25. SO/MO

26. Star Player

27. SO/LO/MO

28. Decode Jay-Z with Bing

29. N-Academy (NTT ) 0570-09-1172

30. Socialmedia Dynamics 1

31. : @toru_saito: in the looop