中国工业涂料市场 - european coatings journal · 2014-2022 oem market size 2011-2015 oem...
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Since1950
中国工业涂料市场
The Industrial Coatings Market in China
许 愔 Xuyin
湖南湘江涂料集团有限公司 董事长Chairman ,Hunan Xiangjiang Paint Group
法国.巴黎.2019年2月1日Paris, France, February 1, 2019
contents01
I 中国工业涂料概况
The Situation of Chinese Market for Industrial Coatings
湘江涂料发展介绍及产品概况
The Introduction of Xiangjiang Paint Development and Products
II
湘江与日本关西涂料战略合资回顾
Review the Strategic Cooperation between Xiangjiang and Kansai
III
中国涂料在世界涂料版图中的地位The position of china coatings in the world coating
1.1
➢ The market capacity of coatings in China has a bright future. Chinese coatings industry maintain the growth momentum .
➢ In 2017, the output of Chinese coating industry reached 20.36 million tons in 2017, an increase of 12.4% over last year. The main business income amounted to 60.65 billion US$， growth 5% over the same period of last year.
➢ In 2017, Chinese coating output accounted for 57% in the Asia-Pacific region ,and 29 % of the global coatings output., is the largest coatings producer and marketer in the world.
Source: China National Coatings Industry Association(CNCIA)
中国涂料发展趋势Development trend of Coatings in China
1.2
From 2008 -2017, Chinese coatings production increased from 6.38 million tons to 20.36 million tons, production value increased from 26.48 billion US$ to 60.65 billion US$. Annual compound growth rate of 13.8% ,9.6%; Chinese paint industry has entered a stage of stable development.
China's paint output and its growth rate in 2008-2017
638 755
967 1138
1258
1528 1649
1773 1812
2036
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
China's paint output value and its growth rate in 2008-2017
CAGR
13.8%
Unit:10,000ton
1822 1836 2027
2337
3120 3456
3900 4123 3975 4173
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
CAGR
9.6%
Unit: 100million yuan
Source: CNCIA
中国涂料产业的集中度及资本结构Concentration and Capital structure of Chinese Coatings Industry
1.3
Source: CNCIA
The concentration of coating industry is low, and merger and acquisition integration will be the trend；The capital structure is mainly native enterprises, but faced with the situation of“big but not strong”.
Concentration of coating Industry in China (2017 ) Capital structure of Chinese Coatings Industry (2017)
企业类型Enterprise type
企业数量/个number
比例%Ratio
Chinese capital 1840 89.45
Foreign ( joint venture)capital 217 10.55
total 2057 100
Enterprise type The income Billion$ ratio
Chinese capital 46.17 76.12%
Foreign ( joint venture)capital 14.48 23.88%
total 60.65 100%
收入合计比例%
The total income %
同比增长（2016）
Increase %
销售收入
Revenue million $
Top 100 49.32 11.49 91.4
TOP200 61.21 7.52 57.1
TOP 500 79.89 -3.1 23.8
工业涂料在中国涂料中的比重Proportion of Industrial Coatings in Chinese Coatings
1.4
➢ Industrial coatings include: automotive coatings, engineering machinery coatings, marine coatings, rail transit coatings, heavy corrosion coatings, powder coatings, etc.
➢ Industrial coatings have always occupied the core position of China's paint industry. In 2017, the total output of industrial coatings in China was 14.051 million tons, accounting for 69% of the total output of coatings in China.
Source: CNCIA
69
21
Industrial coating architectural coating
中国工业涂料的发展挑战
Development Challenge of Industrial Coatings in China
产业集中度低Low industrial concentration
➢ Dominated by industrial coatings; with nearly 10,000 manufacturers; in 2018, the top 100 enterprises accounted for only 49.32%.
➢ Merge and integration will be the development trend; concentration will improve; opportunity for company with strength and preparation
1.5
产能结构性过剩Structural
overcapacity
➢ low-grade industrial coatings market is highly competitive and overcapacity, but in high-grade coatings markets such as marine coatings, large engineering and super high-rise buildings, There are huge market opportunities; this part dominated by foreign-owned enterprises or joint ventures.
环保产品滞后Environmental
products lag
➢ Environment and safety policy, urge paint enterprise to adjust development mode, promote transformation by environmental protection, strive survive by green, seek development by innovation has become the consensus; Environmental-friendly functional coatings are pregnant with a huge market, water-based coatings will usher in high-speed.
汽车涂料 Subdivision of Industrial Coatings-Automotive Coatings1.6
In recent years, China's automotive coatings industry has been in a sustained growth, and the growth rate hasbeen increasing.
Source: CNCIA
Chinese automobile output 2011-2017 Chinese automobile coatings output 2011-2017
单位：万辆
1851 1931
21982349
2460
2803 2888
0
500
1000
1500
2000
2500
3000
3500
2011 2012 2013 2014 2015 2016 2017
CAGR
6.56%
6063
68
7781
92 95
0
20
40
60
80
100
2011 2012 2013 2014 2015 2016 2017
CAGR
6.79%单位：万吨
汽车涂料 Subdivision of Industrial Coatings-Automotive Coatings1.6
Source: CNCIA
2014-2022 OEM Market Size
2011-2015 OEM Output
Original Equipment Manufacture (OEM) coatings paint accounting for 70% of the total output; OEM paint market iscontrolled by international or joint venture. Chinese local enterprises only occupy a certain market share in the commercialvehicle field.
40 55
2011 2015
18
27
2014 2022E
Unit：10kton
unit：100 million $
ratio
OEM Market Share
◼ The international paint giant adopts the sole ownership or the joint venture , provides service for the famous automobile and the high-end passenger car manufacturer, and has formed the stable supply chain system.
20%
80%
原厂漆
International
native
unit：%CAGR
8.3%
75% 71%
CAGR
5.1%
修补涂料 Subdivision of Industrial Coatings-Automotive repair Coatings1.6
Source: CNCIA
2011-2015 Repair Coatins Output
Automobile repair paint is an important supplement of automotive coatings, its output growth rate and market scalegrowth rate are both faster than automotive original paint, and the proportion of auto repair paint in automotivecoatings is gradually increasing. At present, domestic enterprises accounting for 75% of the market share.
13 22
2011 2015
unit：10kton
ratio of
auto coating
Repair coating market share
◼ 75% of the market share is domestic brands, 90% of which are based in Guangdong Province.
25%
75%
修补漆
native
internation
unit：%
2014-2022 Repair Coatings Sales Revenue
8
17
2014 2022
unit：100million$
CAGR
14.1%
25% 29%
CAGR
10%
汽车涂料 Subdivision of Industrial Coatings-Automotive Coatings1.6
Waterborne coating has become the inevitable Development trend of Automotive Coatings.
Source: CNCIA
Change of passenger cars coatings Change of Commercial vehicles coatings
86%
47%35% 28%
14%
53%65% 72%
0%
20%
40%
60%
80%
100%
120%
2010 2015 2016 2017
溶剂型 水性
100%
63% 68% 68,5%
0%
37% 32% 31,5%
0%
20%
40%
60%
80%
100%
2010 2015 2016 2017
溶剂型 水性
工程机械涂料Subdivision of Industrial Coatings-Construction Machinery Coatings1.7
In 2017, the consumption of coatings for nine types of construction machinery (including engineering vehicles) inChina market is about 76,000 tons, 290 million $, expect to reach 10.7 tons by 2020, with a compound growth rateof more than 12 %.
Construction Machinery Output 2015-2020 Construction Machinery Coating Output 2015-2020
32
54,5
79,5
95,4103,1
111,3
0
20
40
60
80
100
120
2015 2016 2017E 2018E 2019E 2020E
Unit: 10K
3,1
5,2
7,6
9,29,9
10,7
0
2
4
6
8
10
12
2015 2016 2017E 2018E 2019E 2020E
Unit :10Kton
工程机械涂料Subdivision of Industrial Coatings-Construction Machinery Coatings1.7
Excavator sales data is the construction machinery industry “barometer”, after five years of adjustment, 2016began to show a warming trend; concrete machinery, cranes and other construction machinery also show recoverymomentum
Source:： China Construction Machinery Industry Association
2011-2017（1-9 month）excavator sales data
19,39
13,06 12,6310,32
6,057,34
10,19
2011 2012 2013 2014 2015 2016 2017
uint：10k
2011-2017（1-9 month）Wheel crane sales data
3,55
2,3
1,791,41
0,93 0,96
1,47
2011 2012 2013 2014 2015 2016 2017
unit：10K
• excavator paint alone reached 6700 tons in 2017
• average amount of paint used by an excavator is 50kg.
39% 53%
工程机械涂料Subdivision of Industrial Coatings-Construction Machinery Coatings1.7
The market concentration of downstream construction machinery manufacturing industry is increasing, and the topfive enterprises occupy 34% of the market share.
2016 Construction Machinery Market Share
Source: CNCIA
20%
4%
4%
6%
9%
11%
工程机械市场份额
%
SANY
Zoomlion
XCMG
Liugong
Other
⚫ With the increasing concentration of
construction machinery industry, the
concentration of paint will also be improved.
⚫ The whole construction machinery
manufacturing enterprises require coatings
unified used in parts and components. Whoever
occupies giants such as Xugong, Sany and
Zhonglian, who will have the main market.
SEM
CR5 = 34%
工程机械涂料 Subdivision of Industrial Coatings-Construction Machinery Coatings
➢ The future development direction of construction machinery coating products in China is waterborne，high solid and powder coating. Coating service is also facing the process upgrading and thetransformation to assembly line coating.
➢ The application scale of waterborne coatings will steadily at an annual growth rate of 3 to 5%.
➢ The coating of sheet parts may be converted to powder coating to realize the advantages of high application rate and low price.
➢ structural parts maybe coated with high solid coating, so as to realize the advantages of less modification and cost saving.
The Trend of Coatings and Application
source :hc360
1.7
目录contents
01
I中国工业涂料概况The Situation of Chinese Market for Industrial Coatings
湘江涂料发展介绍及产品概况The Introduction of Xiangjiang Paint Development and Products
II
湘江与日本关西涂料战略合资回顾Review the Strategic Cooperation between Xiangjiang and Kansai
III
企业概况 The Introduction 2.1
➢ The Group is a high-tech enterprise with coating and resin. Founded in 1950, 68 years experience coatings and services. Asia the top 500 brands, the world top 100 paint, Asia-Pacific paint 50-strong enterprises. the annual production capacity is 500000 tons. Have three major paint subsidiaries: the Xiangjiang coating technology, Hunan Xiangjiang Kansai, Zhengzhou Shuangta.
➢ Hunan Xiangjiang Kansai is a Sino-Japanese joint venture, Specializing in automotive coatings，have 90 customers and nearly 150 coating application lines, such as Volkswagen, Honda, Nissan, Ford, FAW, Dongfeng, Changan and other famous automobile factories.
➢ Group has the core competitiveness and product advantages in the field of industrial and architectural decorative coatings, which can meet the diversified market demand. Group is the earliest coatings enterprise to provide coatings and integrated paint application services.
发展历程 Development History2.2
1950
1995
1950
1995
2005
2011
2015
2016
2017
The company set up
Establish joint venture
Merge Zhengzhou Shuangta
Sales revenue 2billion RMB
Sales revenue 3billion RMB , No.1 in china
Sales revenue 4billion RMB, XJ ST established
Sales revenue 4.5billion RMB
制造产能 Manufacturing capacity
➢ The group has four coating production bases with world advanced equipment level in Changsha, Hunan and Zhengzhou, Henan province, with a total area of 666667 square meters and an annual production capacity of 500,000 tons.
➢ The production base of “producing 180000 tons of waterborne automotive coatings and 60,000 tons of resin” will be the world largest waterborne industrial automotive coatings production base after completion. The base has been officially selected as a national green factory list in October 2018.
➢ Purchased 102000 square meters of land in Kaifeng, Henan province, and is planning to build a production base with an annual production capacity of 60, 000 tons of high-grade environmental protection coatings to expand its market in north china.
2.3
核心业务-汽车涂料 core business- automobile coatings2.4
汽车车身涂料 automobile body coatings
◆ The company car body coating system
is complete, widely used in various
specifications of automotive painting.
◆ Main products including: Cathodic
electrodeposition coatings(CED);
solvent-based primer surface, top
coatings and clear coating; water-based
primer surface, top coating and so on.
核心业务-汽车涂料 core business- automobile coatings2.5
汽车部品涂料 Automobile part paint
◆ Widely used in various automotive
parts painting.
◆ The main products include: plastic
primer, basic paint, and clearing
coatings and so on.
核心业务-工业涂料涂料 core business- industial coatings2.6
工程装备涂料Engineering equipment coating
起重机械装备 hoisting
装载机械装备 loading
建筑机械装备 construction
混凝土机械装备 concrete
环境环卫机械装备 environment
农用机械装备 agriculture
港口机械装备 harbour
矿山机械装备 mine
特种车辆 special vehicle
产品应用范围 Product application
产品优势 product advantage
高光泽High gloss
超强的耐久性Super durability
硬度hardness
中联重科优秀供应商
高丰满度high film buliding
核心业务-工业涂料 core business- industial coatings
石化电力防腐涂料 pectrochemical and electric power anticorrosion coatings
石油输运管道 pipeline
石油储罐 storage tank
电厂 power plant
风力发电厂 wind power
采油平台 offshore platform
码头 dock
产品应用范围Product application
Assorted products to meet the common paint requirements of Sinopec
2.7
目录contents
01
I中国工业涂料概况The Situation of Chinese Market for Industrial Coatings
湘江涂料发展介绍及产品概况The Introduction of Xiangjiang Paint Development and Products
II
湘江与日本关西涂料战略合资回顾Review the Strategic Cooperation between Xiangjiang and Kansai
III
战略合资回顾
Review the Strategic Cooperation
3.1
➢ Founded in 1995, Hunan Xiangjiang Kansai Paint Co.,Ltd. is a professional automobile coating manufacturer that is set up by Hunan Xiangjiang Paint Group Co., Ltd. Kansai Coating Co., Ltd. (Japan), and Sunrise Trading Co., Ltd. (Japan)
➢ As the most complete Original Equipment Manufacture (OEM) coatings supplier in China, XiangjiangKansai accounts for 18.8% market share.
➢ The company annual sales are more than triple that of other joint ventures in China (including Guangzhou Kansai, Shenyang Kansai, Tianjin Kansai, Chongqing Kansai)
“湘江关西”发展历程 development history3.2
year development event
1995 • Joint venture set up
1997 • Supply product for Qingling and Changfeng ; cooperte with DuPont to supply Jiangling Ford
2003 • Sales revenue exceeded 43.6 million US$, production and sales exceeded 10,000 tons
2008 • Sales revenue exceeded 145 million US$, production and sales exceeded 30,000 tons
2012• Waterborne coatings production line put into production, annual production capacity of 100000
tons
2015 • Sales revenue exceeded 363 million US$, production and sales exceeded 80,000 tons
2017• The new production basement with an annual production capacity of 180000 tons of waterborne
coatings and 60000 tons of resin put into use
专注汽车涂料领域，共谱涂料新篇章Focus on Automotive Coatings, witness the development of the industry
“湘江关西”合资成功解析 Analysis on the success of Joint Venture3.3
◆ Respect the spirit of the contract, the contract party strictly abide by the joint venture contract.1
◆ Xiangjiang paint has a long history , which has trained a large number of management team and marketing talents who are familiar with the local market and quickly integrated into the joint venture company.
2
◆ The brand accumulation of Xiangjiang paint in Chinese market greatly improves the initial brand value of the joint venture company.
3
◆ Both sides have the capital and willingness to continuously increase investment.4
展望与祝福 lookforward and blessing
Since1950
Looking forward to working extensively with global enterprises,
Join hands to promote the Transformation and upgrading of China's Coatings Industry !
Welcome to Hunan, China, welcome to Zhangjiajie World Natural Heritage, World Geopark !
Since1950
THANK YOU