會計 財務 - 華泰文化網 · 2017-05-18 · ch16 debt policy / ch17 payout policy . part vi:...

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19 本書為 Ross 財管系列最完整版,不僅擁有美國原版的所有內容,並 將各章重點摘要整理成中文附於每章章末,依各節次序呈現,方便 學生對照。 本書共 31 章,主題包含公司理財簡介、財務報表與現金流量、定 價與資本預算、風險、資本結構與股利政策、長期財務規劃、期貨 與選擇權、短期財務管理、併購、國際財務管理等重要內容,並在 2691013141519 20 等章納入了理論與實務應 用的最新發展。此外,每一章皆附上合時的實例來輔助教學,這些 案例包含了在美英等國的多種產業,例如:電子、食品、房地產、 連鎖餐廳等,相信能提供教師與學生更豐富的視野。 Richard A. Brealey London Business School Stewart C. Myers Massachusetts Institute of Technology Alan J. Marcus Boston College FUNDAMENTALS OF CORPORATE FINANCE 9/e Contents PART I: INTRODUCTION Ch 1 Goals and Governance of the Corporation / Ch 2 Financial Markets and Institutions / Ch 3 Accounting and Finance / Ch 4 Measuring Corporate Performance PART II: VALUE Ch 5 The Time Value of Money / Ch 6 Valuing Bonds / Ch 7 Valuing Stocks / Ch 8 Net Present Value and Other Investment Criteria / Ch 9 Using Discounted Cash-Flow Analysis to Make Investment Decisions / Ch10 Project Analysis PART III: RISK Ch11 Introduction to Risk, Return, and the Opportunity Cost of Capital / Ch12 Risk, Return, and Capital Budgeting / Ch13 The Weighted-Average Cost of Capital and Company Valuation PART IV: FINANCING Ch14 Introduction to Corporate Financing / Ch15 How Corporations Raise Venture Capital and Issue Securities PART V: DEBT AND PAYOUT POLICY Ch16 Debt Policy / Ch17 Payout Policy PART VI: FINANCIAL ANALYSIS AND PLANNING Ch18 Long-Term Financial Planning / Ch19 Short-Term Financial Planning / Ch20 Working Capital Management PART VII: SPECIAL TOPICS Ch21 Mergers, Acquisitions, and Corporate Control / Ch22 International Financial Management / Ch23 Options / Ch24 Risk Management PART VIII: CONCLUSION Ch25 What We Do and Do Not Know about Finance NEW! 即將出版 Stephen A. Ross Massachusetts Institute of Technology Randolph W. Westerfield University of Southern California Jeffrey Jaffe University of Pennsylvania Bradford D. Jordan University of Kentucky 導讀者 郭震坤 臺灣大學國際企業學系暨研究所教授 CORPORATE FINANCE (Annotated Edition) 11/e 年份:2016 規格:1018 / 彩色 / 平裝 定價:1380 ISBN-139789863412779 ISBN-109863412775 教學配件:教學資源光碟 ( PowerPoint / 教師手冊 / 題庫 / 習題解答 ) 年份:2018 規格:彩色 / 平裝 定價:未定 ISBN-139781259921964 ISBN-101259921964 教學配件:教學資源光碟( PowerPoint / 教師手冊/ 題庫/ 習題解答)

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Page 1: 會計 財務 - 華泰文化網 · 2017-05-18 · Ch16 Debt Policy / Ch17 Payout Policy . PART VI: FINANCIAL ANALYSIS AND PLANNING . Ch18 Long-Term Financial Planning / Ch19 Short-Term

財 務會 計

1918

作 者 Timothy J. Louwers James Madison University Allen Blay Florida State University David H. Sinason Northern Illinois University Jerry R. Strawser Texas A&M University Jay C. Thibodeau Bentley University

AUDITING &ASSURANCE SERVICES7/e

Contents

PART I: THE CONTEMPORARY AUDITING ENVIRONMENT Ch 1 Auditing and Assurance Services / Ch 2 Professional Standards PART II: THE FINANCIAL STATEMENT AUDIT Ch 3 Engagement Planning / Ch 4 Management Fraud and Audit Risk / Ch 5 Risk Assessment: Internal Control Evaluation / Ch 6 Employee Fraud and the Audit of Cash / Ch 7 Revenue and Collection Cycle / Ch 8 Acquisition and Expenditure Cycle / Ch 9 Production Cycle / Ch10 Finance and Investment Cycle / Ch11 Completing the Audit / Ch12 Reports on Audited Financial Statements PART III: STAND-ALONE MODULES Module A Other Public Accounting Services / Module B Professional Ethics / Module C Legal Liability / Module D Internal Audits, Governmental Audits, and Fraud Examinations / Module E Overview of Sampling / Module F Attribute Sampling / Module G Variables Sampling / Module H Auditing and Information Technology

作 者

Vernon Richardson University of Arkansas Chengyee Chang San Diego State University Rod Smith California State University-Long Beach

作 者

Steven M. Mintz California Polytechnic State University Roselyn E. Morris Texas State University

ACCOUNTING INFORMATIONSYSTEMS

ETHICAL OBLIGATIONS AND DECISION MAKING IN ACCOUNTING

2/e

Text and Cases 4/eNEW!即將出版

年份:2018規格:918頁 /雙色 /平裝定價:未定

ISBN-13:9781259254154ISBN-10:1259254151

教學配件:教學資源光碟 ( PowerPoint /題庫 /習題解答 )

NEW!即將出版

NEW!

年份:2017規格:587頁 /彩色 /平裝定價:1200元ISBN-13:9781259254192ISBN-10:1259254194

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 )

Contents

PART I: AIS AND THE BUSINESS Ch 1 Accounting Information Systems and Firm Value / Ch 2 Accountants as Business Analysts / Ch 3 Data Modeling / Ch 4 Relational Databases and Enterprise Systems PART II: BUSINESS PROCESSES Ch 5 Sales and Collections Business Process / Ch 6 Purchase and Payments Business Process / Ch 7 Conversion Business Process / Ch 8 Integrated Project / Ch 9 Data Analytics in Accounting / Ch10 Reporting Processes and eXtensible Business Reporting Language (XBRL) PART III: MANAGING AND EVALUATING AIS PROJECTS Ch11 Accounting Information Systems and Internal Controls / Ch12 Information Security and Computer Fraud / Ch13 Monitoring and Auditing AIS PART IV: AIS DEVELOPMENT AND MANAGEMENT Ch14 The Balanced Scorecard and Business Value of Information Technology / Ch15 Evaluating AIS Investments / Ch16 The Systems Development Life Cycle and Project Management: Addressing the Challenges of Building AIS Systems

1. Expanded discussion of ethics to engage students to better understand their own behavior. These are incorporated in addressing ethical obligations under professional codes of conduct and in areas such as whistle-blowing obligations.

2. Giving Voice to Values (GVV) approach is explained and used throughout the text.

3. Cases taken from the files of the SEC and discussion questions. Many of the cases deal with well-known examples of financial statement fraud in the U.S. and some of the international cases.

本書為 Ross財管系列最完整版,不僅擁有美國原版的所有內容,並將各章重點摘要整理成中文附於每章章末,依各節次序呈現,方便

學生對照。 本書共 31章,主題包含公司理財簡介、財務報表與現金流量、定價與資本預算、風險、資本結構與股利政策、長期財務規劃、期貨

與選擇權、短期財務管理、併購、國際財務管理等重要內容,並在

第 2、6、9、10、13、14、15、19及 20等章納入了理論與實務應用的最新發展。此外,每一章皆附上合時的實例來輔助教學,這些

案例包含了在美英等國的多種產業,例如:電子、食品、房地產、

連鎖餐廳等,相信能提供教師與學生更豐富的視野。

作 者 Richard A. Brealey London Business School Stewart C. Myers Massachusetts Institute of Technology Alan J. Marcus Boston College

FUNDAMENTALS OF CORPORATE FINANCE9/e

Contents

PART I: INTRODUCTION Ch 1 Goals and Governance of the Corporation / Ch 2 Financial Markets and Institutions / Ch 3 Accounting and Finance / Ch 4 Measuring Corporate Performance PART II: VALUE Ch 5 The Time Value of Money / Ch 6 Valuing Bonds / Ch 7 Valuing Stocks / Ch 8 Net Present Value and Other Investment Criteria / Ch 9 Using Discounted Cash-Flow Analysis to Make Investment Decisions / Ch10 Project Analysis PART III: RISK Ch11 Introduction to Risk, Return, and the Opportunity Cost of Capital / Ch12 Risk, Return, and Capital Budgeting / Ch13 The Weighted-Average Cost of Capital and Company Valuation PART IV: FINANCING Ch14 Introduction to Corporate Financing / Ch15 How Corporations Raise Venture Capital and Issue Securities PART V: DEBT AND PAYOUT POLICY Ch16 Debt Policy / Ch17 Payout Policy PART VI: FINANCIAL ANALYSIS AND PLANNING Ch18 Long-Term Financial Planning / Ch19 Short-Term Financial Planning / Ch20 Working Capital Management PART VII: SPECIAL TOPICS Ch21 Mergers, Acquisitions, and Corporate Control / Ch22 International Financial Management / Ch23 Options / Ch24 Risk Management PART VIII: CONCLUSION Ch25 What We Do and Do Not Know about Finance

NEW!即將出版

作 者 Stephen A. Ross Massachusetts Institute of Technology Randolph W. Westerfield University of Southern California Jeffrey Jaffe University of Pennsylvania Bradford D. Jordan University of Kentucky導讀者 郭震坤 臺灣大學國際企業學系暨研究所教授

CORPORATE FINANCE (Annotated Edition)11/e

年份:2016規格:1018頁 /彩色 /平裝定價:1380元ISBN-13:9789863412779ISBN-10:9863412775

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 /習題解答 )

年份:2018規格:464 頁 /雙色 /平裝定價:未定

ISBN-13:9781259254789ISBN-10:125925478X

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 /習題解答 )

年份:2018規格:彩色 /平裝定價:未定

ISBN-13:9781259921964ISBN-10:1259921964

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 /習題解答 )

Page 2: 會計 財務 - 華泰文化網 · 2017-05-18 · Ch16 Debt Policy / Ch17 Payout Policy . PART VI: FINANCIAL ANALYSIS AND PLANNING . Ch18 Long-Term Financial Planning / Ch19 Short-Term

財 務

2120

NEW!即將出版

年份:2018規格:雙色 /平裝定價:未定

ISBN-13:出版中ISBN-10:出版中

教學配件:教學資源光碟 ( PowerPoint /題庫 /習題解答 )

現代金融市場 九版

一、 內容概念化:深入淺出的闡述金融市場,輔以豐富簡單易懂的圖、表。

二、 介紹最新發展:新增「互聯網金融」及「數位金融」發展,並增修「離岸人民幣市場」發展,以及人民幣國際化等相關

議題。 三、 運用實際演算:「計算範例」以實際數字驗算理論或公式。 四、 採用本土素材:統計資料以本土素材為主,了解國內金融市

場實況。 五、 融合理論與實務:納入四十餘則「金融專題」與「金融探索

個案」,供讀者實際運用。 六、 增修「大陸金融」專題:探討大陸金融市場及兩岸金融往來

相關議題。

作 者 黃昱程 財金資訊公司副總經理 文化大學商學院兼任副教授

目 錄

第一篇 金融體系概要 第 1章 金融市場概論 / 第 2章 金融與經濟 / 第 3章 金融發展趨勢及變革 / 第 4章 金融中介機構 / 第 5章 金融商品的特性與利率的行為 第二篇 傳統金融商品市場 第 6章 貨幣市場 / 第 7章 資本市場 (一 ) 股票市場 / 第 8章 資本市場 (二 ) 債券市場 / 第 9章 外匯市場 / 第 10章 共同基金市場 第三篇 衍生性金融商品市場 第 11章 期貨市場 / 第 12章 選擇權市場 / 第 13章 交換市場

全書以大量日、週、月線圖詳細說明每

項技術方法及其使用時機,結合投資理

一、 概念化:以深入淺出的筆法闡述國際金融,並輔以大量簡單易懂的

作 者 吳宗正 成功大學統計學系兼任副教授

年份:2017規格:705頁 /單色 /平裝定價:780元

ISBN-13:9789869362962ISBN-10:9869362962

教學配件:PowerPoint

年份:2018規格:雙色 /平裝定價:未定

ISBN-13:出版中ISBN-10:出版中

教學配件:教學資源光碟 ( PowerPoint /習題解答 )

投資技術分析 八版

目 錄

第 1章 K線圖的理論及應用 / 第 2章 趨勢線的操作分析 / 第 3章 移動平均 (MA)線的類型及應用 / 第 4章 相對強弱指標 (RSI)之研判 / 第 5章 隨機指標 (KD)之研判 / 第 6章 平滑異同移動平均線 (MACD)之研判 / 第 7章 型態學之類型及研判 / 第 8章 實例篇——綜合判圖法 / 第 9章 投資實務——綜合分析 / 第 10章 投資技術篇——拋物線之應用

目 錄

第 1章 國際金融體系的近期發展 / 第 2章 國際收支帳 / 第 3章 匯率及外匯市場概要 (一 ) / 第 4章 匯率及外匯市場概要 (二 ) / 第 5章 國際貨幣制度 / 第 6章 遠期外匯市場 / 第 7章 外匯選擇權 / 第 8章 通貨交換、換利及換匯換利 / 第 9章 物價與匯率——購買力平價 / 第 10章 利率與匯率——資產分析法 / 第 11章 中央銀行與外匯干預 / 第 12章 國際收支失衡的調整 / 第 13章 開放經濟體的架構 / 第 14章 固定匯率下之經濟政策分析 / 第 15章 浮動匯率下之經濟政策分析 / 第 16章 政策協調、貨幣同盟與匯率目標區 / 第 17章 國際金融組織與資本移動等議題

NEW!

作 者 Jeff Madura Florida Atlantic University

作 者

Anthony Saunders New York UniversityMarcia Millon Cornett Southern Illinois University

INTERNATIONALFINANCIAL MANAGEMENT

FINANCIAL INSTITUTIONS MANAGEMENT

13/e

A Risk Management Approach 9/e

This book builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights students need to prosper in today's global business environment. Well known for its inviting reader-friendly style and clear explanations, this book introduces international finance with a focus on the important role of modern multinational corporations in global commerce. Using a strong corporate perspective, it discusses a wide range of managerial topics and emphasizes the most recent changes in the international environment.

年份:2018規格:710頁 /彩色 /精裝定價:1420元

ISBN-13:9781337099738ISBN-10:1337099732

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 )

年份:2018規格:886頁 /單色 /平裝定價:未定

ISBN-13:9781259922046ISBN-10:1259922049

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 )

作 者

Cheol Eun Georgia Institute of TechnologyBruce Resnick Wake Forest University

INTERNATIONAL FINANCIAL MANAGEMENT8/e

年份:2018規格:549頁 /雙色 /平裝定價:未定

ISBN-13:9781259922190ISBN-10:1259922197

教學配件:教學資源光碟 ( PowerPoint /題庫 /習題解答 )

為了使臺灣讀者能迅速、有效地掌握本書之精要,特別自原文書

收錄的 26章之中揀選 20章進行編譯。經過整併後的中文版不僅適合大專課程授課之用,相信也能滿足自學進修的需求,幫助讀

者掌握當代全球金融機構之功能與本質。

編 譯 謝德宗 臺灣大學經濟學系教授作 者 Anthony Saunders &

Marcia Millon Cornett

金融機構管理 八版

目 錄

第 1章 金融機構特性與特殊性 / 第 2章 存款機構 / 第 3章 融資公司 / 第 4章 證券商與投資銀行 / 第 5章 共同基金與對沖基金 / 第 6章 保險業 / 第 7章 金融機構風險 / 第 8章 利率風險 / 第 9章 信用風險 / 第 10章 流動性風險 / 第 11章 外匯風險 / 第 12章 主權風險 / 第 13章 市場風險 / 第 14章 資產負債表外風險 / 第 15章 技術與其他作業風險 / 第 16章 流動性與流動性管理 / 第 17章 存款保險及其他負債保證 / 第 18章 資本適足性 / 第 19章 放款銷售 / 第 20章 資產證券化

NEW!即將出版

NEW!即將出版

NEW!即將出版

Financial Institutions Management 8/e

Contents

PART I: FOUNDATIONS OF INTERNATIONAL FINANCIAL MANAGEMENT Ch 1 Globalization and the Multinational Firm / Ch 2 International Monetary System / Ch 3 Balance of Payments / Ch 4 Corporate Governance Around the World PART II: THE FOREIGN EXCHANGE MARKET, EXCHANGE RATE DETERMINATION, AND CURRENCY DERIVATIVES Ch 5 The Market for Foreign Exchange / Ch 6 International Parity Relationships and Forecasting Foreign Exchange Rates / Ch 7 Futures and Options on Foreign Exchange PART III: FOREIGN EXCHANGE EXPOSURE AND MANAGEMENT Ch 8 Management of Transaction Exposure / Ch 9 Management of Economic Exposure / Ch10 Management of Translation Exposure PART IV: WORLD FINANCIAL MARKETS AND INSTITUTIONS Ch11 International Banking and Money Market / Ch12 International Bond Market / Ch13 International Equity Markets / Ch14 Interest Rate and Currency Swaps / Ch15 International Portfolio Investment PART V: FINANCIAL MANAGEMENT OF THE MULTINATIONAL FIRM Ch16 Foreign Direct Investment and Cross-Border Acquisitions / Ch17 International Capital Structure and the Cost of Capital / Ch18 International Capital Budgeting / Ch19 Multinational Cash Management / Ch20 International Trade Finance / Ch21 International Tax Environment and Transfer Pricing

Contents

PART I: INTRODUCTION Ch 1 Why Are Financial Institutions Special? / Ch 2 Financial Services: Depository Institutions / Ch 3 Financial Services: Finance Companies / Ch 4 Financial Services: Securities Brokerage and Investment Banking / Ch 5 Financial Services: Mutual Funds and Hedge Funds / Ch 6 Financial Services: Insurance / Ch 7 Risks of Financial Institutions PART II: MEASURING RISK Ch 8 Interest Rate Risk I / Ch 9 Interest Rate Risk II / Ch10 Credit Risk: Individual Loan Risk / Ch11 Credit Risk: Loan Portfolio and Concentration Risk / Ch12 Liquidity Risk / Ch13 Foreign Exchange Risk / Ch14 Sovereign Risk / Ch15 Market Risk / Ch16 Off-Balance-Sheet Risk / Ch17 Technology and Other Operational Risks PART III: MANAGING RISK Ch18 Liability and Liquidity Management / Ch19 Deposit Insurance and Other Liability Guarantees / Ch20 Capital Adequacy / Ch21 Product and Geographic Expansion / Ch22 Futures and Forwards / Ch23 Options, Caps, Floors, and Collars / Ch24 Swaps / Ch25 Loan Sales / Ch26 Securitization

年份:2017規格:雙色 /平裝定價:未定

ISBN-13:出版中ISBN-10:出版中

教學配件:教學資源光碟 ( PowerPoint /章末習題 )

論與實務以強化綜合判圖能力,靈活運用技術分析研判股市脈動。

圖、表;另增修「國金小百科」,闡述重要名詞或概念。 二、 實際演算:透過「計算範例」方塊,以實際數字來驗算內文理

論或公式。 三、 國際視野:闡述國際金融理論時,儘量以國際數據或案例予以

說明,並新增「人民幣國際化」熱門議題。 四、 理論與實務配合:近五十餘則「理論與實務專題」,讓讀者能

將理論融入實務。 五、 網路學習:各章除有「自我評量」習題外,另增加「網路學習」

單元。

NEW!即將出版

作 者 黃昱程 財金資訊公司副總經理 文化大學商學院兼任副教授

國際金融市場、理論與實務 五版

NEW!

Page 3: 會計 財務 - 華泰文化網 · 2017-05-18 · Ch16 Debt Policy / Ch17 Payout Policy . PART VI: FINANCIAL ANALYSIS AND PLANNING . Ch18 Long-Term Financial Planning / Ch19 Short-Term

經 濟財 務

2322

Corporate Financial Strategy 4/e

譯 者 林霖 暨南國際大學財務金融學系教授兼管理學院院長 林震 台虹科技股份有限公司協理作 者 Ruth Bender

一、 建立企業財務管理的整體架構,著重於實戰型的財務策略解說。

二、 提出扎實正確的財務觀念,將不同階段公司的財務策略應用做完整介紹。

三、 以財務決策者角度出發,教導其運用財務策略來增加企業的價值與競爭力。

四、 文字精簡,少用公式。注重以常識與直覺引導財務策略的推演。五、 本書深入淺出,除適用於財務背景者外,亦適合非財務背景的

決策者閱讀應用。

NEW!即將出版

企業財務策略 四版

目 錄

第一篇 財務策略 第 1章 何謂企業財務策略? / 第 2章 股價透露什麼訊息給我們? / 第 3章 執行摘要:連結公司戰略及財務策略 / 第 4章 財務策略如何與公司整體戰略結合? / 第 5章 企業在不同生命週期的財務策略 / 第 6章 公司治理與財務策略 第二篇 財務策略及企業生命週期 第 7章 新創企業及創業投資(風險投資)/ 第 8章 成長期企業的財務策略 / 第 9章 成熟期企業的財務策略 / 第 10章 衰退期企業的財務策略及案例 第三篇 財務工具的使用 第 11章 財務工具的基礎理論 / 第 12章 財務工具的類型 / 第 13章 股利及購回 第四篇 營運與交易面向 第 14章 公司評價與財務預測 / 第 15章 股票上市 / 第 16章 企業併購 / 第 17章 企業重整 / 第 18章 私募基金 / 第 19章 國際財務管理 / 第 20章 營運資金的策略管理

NEW!

作 者 Krishna G. Palepu Harvard University Paul M. Healy Harvard University Erik Peek Erasmus University

BUSINESS ANALYSIS ANDVALUATIONIFRS Edition (Text and Cases) 4/e

The text is entirely IFRS based and discussed how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but also to place students in a confident position to apply them. 1. New and updated content with the most recently effective IFRS

standards. 2. IFRS terminology is used throughout the book so you are fully

conversant with key terms used in the workplace. 3. A large supply of short and extended case studies reflecting current

business.

Contents

PART I: FRAMEWORK Ch 1 A Framework for Business Analysis and Valuation Using Financial Statements PART II: BUSINESS ANALYSIS AND VALUATION TOOLS Ch 2 Strategy Analysis / Ch 3 Accounting Analysis: The Basics / Ch 4 Accounting Analysis: Accounting Adjustments / Ch 5 Financial Analysis / Ch 6 Prospective Analysis: Forecasting / Ch 7 Prospective Analysis: Valuation Theory and Concepts / Ch 8 Prospective Analysis: Valuation Implementation PART III: BUSINESS ANALYSIS AND VALUATION APPLICATIONS Ch 9 Equity Security Analysis / Ch10 Credit Analysis and Distress Prediction / Ch11 Mergers and Acquisitions PART IV: ADDITIONAL CASES

年份:2016規格:655頁 /彩色 /平裝定價:1340元

ISBN-13:9781473722651ISBN-10:1473722659

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作 者

George E. Rejda Retired; University of NebraskaMichael J. McNamara Washington State University

PRINCIPLES OF RISK MANAGEMENT AND INSURANCE13/e

Principles of Risk Management and Insurance provides an in-depth examination of major risk themes. Using rich and up-to-date content on the basic concepts of risk and insurance, and introductory and advanced topics in traditional and enterprise risk management, the text is relevant to a wide number of disciplines in the business realm.

年份:2017規格:單色 /平裝定價:未定

ISBN-13:出版中ISBN-10:出版中

作 者 N. Gregory Mankiw Harvard University

PRINCIPLES OF ECONOMICS8/e

Contents

PART I: INTRODUCTION Ch 1 Ten Principles of Economics / Ch 2 Thinking Like an Economist / Ch 3 Interdependence and the Gains from Trade PART II: HOW MARKETS WORK Ch 4 The Market Forces of Supply and Demand / Ch 5 Elasticity and Its Application / Ch 6 Supply, Demand, and Government Policies PART III: MARKETS AND WELFARE Ch 7 Consumers, Producers, and the Efficiency of Markets / Ch 8 Applications: The Costs of Taxation / Ch 9 Application: International Trade PART IV: THE ECONOMICS OF THE PUBLIC SECTOR Ch10 Externalities / Ch11 Public Goods and Common Resources / Ch12 The Design of the Tax System PART V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY / Ch13 The Costs of Production / Ch14 Firms in Competitive Markets / Ch15 Monopoly / Ch16 Monopolistic Competition / Ch17 Oligopoly PART VI: THE ECONOMICS OF THE LABOR MARKET Ch18 The Markets for the Factors of Production / Ch19 Earnings and Discrimination / Ch20 Income Inequality and Poverty PART VII: TOPICS FOR FURTHER STUDY Ch21 The Theory of Consumer Choice / Ch22 Frontiers in Microeconomics PART VIII: THE DATA OF MACROECONOMICS Ch23 Measuring a Nation's Income / Ch24 Measuring the Cost of Living PART IX: THE REAL ECONOMY IN THE LONG RUN Ch25 Production and Growth / Ch26 Saving, Investment, and the Financial System / Ch27 Tools of Finance / Ch28 Unemployment PART X: MONEY AND PRICES IN THE LONG RUN Ch29 The Monetary System / Ch30 Money Growth and Inflation PART XI: THE MACROECONOMICS OF OPEN ECONOMICS Ch31 Open-Economy Macroeconomics: Basic Concepts / Ch32 A Macroeconomic Theory of the Open Economy PART XII: SHORT-RUN ECONOMIC FLUCTUATIONS Ch33 Aggregate Demand and Aggregate Supply / Ch34 The Influence of Monetary and Fiscal Policy on Aggregate Demand / Ch35 The Short-Run Tradeoff between Inflation and Unemployment PART XIII: FINAL THOUGHTS Ch36 Six Debates over Macroeconomic Policy

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年份:2018規格:836頁 /彩色 /平裝定價:1460元

ISBN-13:9789814780599ISBN-10:9814780596

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作 者 N. Gregory Mankiw Harvard University

ESSENTIALS OF ECONOMICS8/e

Contents

PART I: INTRODUCTION Ch 1 Ten Principles of Economics / Ch 2 Thinking Like an Economist / Ch 3 Interdependence and the Gains from Trade PART II: HOW MARKETS WORK Ch 4 The Market Forces of Supply and Demand / Ch 5 Elasticity and Its Application / Ch 6 Supply, Demand, and Government Policies PART III: MARKETS AND WELFARE Ch 7 Consumers, Producers, and the Efficiency of Markets / Ch 8 Application: The Costs of Taxation / Ch 9 Application: International Trade PART IV: THE ECONOMICS OF THE PUBLIC SECTOR Ch10 Externalities / Ch11 Public Goods and Common Resources PART V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY Ch12 The Costs of Production / Ch13 Firms in Competitive Markets / Ch14 Monopoly PART VI: THE DATA OF MACROECONOMICS Ch15 Measuring a Nation's Income / Ch16 Measuring the Cost of Living PART VII: THE REAL ECONOMY IN THE LONG RUN Ch17 Production and Growth / Ch18 Saving, Investment, and the Financial System / Ch19 The Basic Tools of Finance / Ch20 Unemployment PART VIII: MONEY AND PRICES IN THE LONG RUN Ch21 The Monetary System / Ch22 Money Growth and Inflation PART IX: SHORT-RUN ECONOMIC FLUCTUATIONS Ch23 Aggregate Demand and Aggregate Supply / Ch24 The Influence of Monetary and Fiscal Policy on Aggregate Demand

NEW!

年份:2018規格:565頁 /彩色 /精裝定價:1320元

ISBN-13:9781337091992ISBN-10:1337091995

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年份:2017規格:720頁 /雙色 /平裝定價:1380元ISBN-13:9781292151038ISBN-10:129215103X

教學配件:教學資源光碟 ( PowerPoint /教師手冊 /題庫 )