oligopoly sujit (2)

8/17/2019 oligopoly sujit (2)

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OLIGOPOLY


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DEFINITION

An oligopoly (olígos), meaning "few",and (polein) , meaning "to sell" is amarket form in which a market or

industry is dominated by a small numberof sellers (oligopolists).

Oligopolies can result from arious forms

of collusion which reduce competitionand lead to higher prices for consumers.Oligopoly has its own market structure.


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INTRODUCTION

!n oligopolistic markets, independent suppliers(few in numbers and not necessarily acting incollusion) can eectiely control the supply, andthus the price, thereby creating a seller#s market.

$hey oer largely similar products, dierentiatedmainly by heay adertising and promotionale%penditure, and can anticipate the eect of oneanother#s marketing strategies.

&%amples include airline, automotie, banking,and petroleum markets. 'irror image ofoligopsony.

http://www.businessdictionary.com/definition/oligopolistic.htmlhttp://www.businessdictionary.com/definition/market.htmlhttp://www.businessdictionary.com/definition/independent.htmlhttp://www.businessdictionary.com/definition/acting.htmlhttp://www.businessdictionary.com/definition/collusion.htmlhttp://www.businessdictionary.com/definition/control.htmlhttp://www.businessdictionary.com/definition/supply.htmlhttp://www.businessdictionary.com/definition/labor-rate-price-variance.htmlhttp://www.businessdictionary.com/definition/hard-market.htmlhttp://www.businessdictionary.com/definition/offer.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/advertiser.htmlhttp://www.businessdictionary.com/definition/expenditure.htmlhttp://www.businessdictionary.com/definition/marketing-strategy.htmlhttp://www.businessdictionary.com/definition/examples.htmlhttp://www.businessdictionary.com/definition/banker.htmlhttp://www.businessdictionary.com/definition/petroleum.htmlhttp://www.businessdictionary.com/definition/image.htmlhttp://www.businessdictionary.com/definition/oligopsony.htmlhttp://www.businessdictionary.com/definition/oligopsony.htmlhttp://www.businessdictionary.com/definition/image.htmlhttp://www.businessdictionary.com/definition/petroleum.htmlhttp://www.businessdictionary.com/definition/banker.htmlhttp://www.businessdictionary.com/definition/examples.htmlhttp://www.businessdictionary.com/definition/marketing-strategy.htmlhttp://www.businessdictionary.com/definition/expenditure.htmlhttp://www.businessdictionary.com/definition/advertiser.htmlhttp://www.businessdictionary.com/definition/product.htmlhttp://www.businessdictionary.com/definition/offer.htmlhttp://www.businessdictionary.com/definition/hard-market.htmlhttp://www.businessdictionary.com/definition/labor-rate-price-variance.htmlhttp://www.businessdictionary.com/definition/supply.htmlhttp://www.businessdictionary.com/definition/control.htmlhttp://www.businessdictionary.com/definition/collusion.htmlhttp://www.businessdictionary.com/definition/acting.htmlhttp://www.businessdictionary.com/definition/independent.htmlhttp://www.businessdictionary.com/definition/market.htmlhttp://www.businessdictionary.com/definition/oligopolistic.html


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CHARACTERISTICS

rot ma%imi*ation conditions Ability to set price &ntry and e%it

+umber of rms ong run prots roduct dierentiation erfect knowledge


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TYPES OF OLIGOPOLY

1. Pure or Perfe! Oligopoly" !f the rms produce homogeneous products, then it is called pure or

perfect oligopoly. #. I$perfe! or Di%ere&!i'!e( Oligopoly" !f the rms produce dierentiated products, then it is called

dierentiated or imperfect oligopoly. ). Collu*i+e Oligopoly" !f the rms cooperate with each other in determining price or output

or both, it is called collusie oligopoly or cooperatie oligopoly. ,. No&-ollu*i+e Oligopoly" !f rms in an oligopoly market compete with each other, it is called a

non-collusie or non-cooperatie oligopoly

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FEATURES

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'cAfee4 1ecurity 5enter ;2 monthsubscription

'emory-83 1ingle 5hannel /7 ;@99'=* =ard rie- 2993 2899 rpm =ard rie isplay- ;2.@-inch = (;7@@ %


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3raphic 5ard- !ntel4 = 3raphics 8899 attery- 89 >=r, 8-5ell attery (remoable) = (aes 'a%%Audio4processing; combo headphone C microphone Dack

attery-89 >=r, 8-5ell attery (remoable)AC5 Adapter82 >att A5 Adapter (wCstandard graphics)@2 >att A5 Adapter (wCdiscrete graphics option)

:p to ?.2 hours of battery life

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Eeyboard-Full si*e, spill-resistant keyboardwith ;9-key numeric keypad

lock slot 'edia 5ard (1, 1=5, 1G5).

>ireless-+ ;


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COPARISONS

/RA0O S LENO0O ACERrocessorI-2th3eneration !ntel45ore6 i2-rocessor(7' 5ache, ;.


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CONT2..

/RA0O LENO0O ACERattery-34 >=r, @-5ellattery (remoable)AC5 Adapter82 >att A5 Adapter(wCstandard graphics)@2 >att A5 Adapter(wCdiscrete graphicsoption)

attery-89 >=r, B-5ellattery (nonremoable)AC5 Adapter82 >att A5 Adapter(wCstandard graphics)@2 >att A5 Adapter(wCdiscrete graphicsoption)

attery-79>hr -8 5ellatteryattery(remoable)AC5 Adapter82 >att A5 Adapter(wCstandard graphics)@2 >att A5 Adapter

/!5& I B2,999C- /!5& I 79,8JJC- /!5& I B@8JJC-

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AR5ETING I6

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PRODUCT

rao beliees that, K'arketing is not aboutproiding products or serices it is essentiallyabout proiding changing benets to thechanging needs and demands of the customerL.

rao proides a wide ariety of both businessclass and homeCconsumer class products andserices.

rao designs, deelops, manufactures, markets,sells, and supports a wide range of products thatin many cases are customi*ed to indiidualcustomer reMuirements.

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PRICE

ricing strategies usually change as the product passesthrough its life cycle, because there is constrains on thecompanyLs freedom to price a product at dierent stage.

$he main obDectie of rao is to produce the low price

and protable 5 for the customers. For the aboe reason raoKs product pricing reNects the

aordability of the local consumers. ecause rao products are so customi*able, the price

is largely dependent on the options and serices addedto the product.

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PLACE

lace is also known as channel,distribution, or intermediary. !t is themechanism through which goods and

or serices are moed from themanufacturer or serice proider to theuser or consumer.

rao has been able to aect thelocation strategy aspect of itsmarketing campaign.

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PROOTION

rao markets its products primarily byadertising on teleision and the!nternet, adertising in a ariety of

print media, and mailing or emailing abroad range of direct marketingpublications, such as promotional

materials, catalogs, and customernewsletters.

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S7OT ANALYSIS

S!re&g!8*

roduct customi*ation &nironmental record 5ompetency in mergers and

acMuisitions irect selling business model

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7e'9&e**

5ommodity (computer hardware)products

ow inestments in /

>eak patents portfolio $oo few retail locations ow dierentiation

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Oppor!u&i!ie*

&%pand serices and enterprisesolutions businesses

Obtain more patents throughacMuisitions

1trengthen their presence in emergingmarkets

$ablet market growth/A0O


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T8re'!*

3rowing demand for smart phones andtablets

rot margin decline on hardwareproducts

1lowing growth rate of the laptopsmarket

!ntense competition/A0O


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UNI:UE SELLING PROPOSITION;USP<

'cAfee4 1ecurity 5enter ;2 monthsubscription

5 ack 5oer for +on-$ouch 1creen-lack

/emoable attery ?.2 hours battery backup 2th 3eneration !ntel4 5ore6 i7-8992:

rocessor

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CONCLUSION

rao proide latest technologyproducts

5ompetitie pricing strategy helps to

attract more customer and to increaseof sales also

rao is doing well in !ndian market its

market share is increasing day by day !f rao inest more in / then it can

sere more to the customer

oligopoly sujit (2)

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