بازی گونه سازیGamification

ارایه شده در سمینار تجارت الکترونیک شریف

)نسخه قابل ارایه برای درس (2استراتژی

بازی گونه سازی

( اس�تفاده از تفک�ر و مکانی�ک Gamificationبازی گون�ه س�ازی )

ب�ازی در زمین�ه غ�یر ب�ازی ب�ه منظ�ور تعام�ل ب�ا ک�اربران و ح�ل

مشکالت است که نتایج آن عبارتند از

کارایی

وفاداری

تعامل

Cybernetics

اقتصاد رفتاری

نظریه کنترل

علوم رفتار شناسی علوم تغییرات رفتاری

نظریه بازی ها

علوم اجتماعی

روانشناسی

رشد بازی گونه سازی؟

3

Source - Engine Yard, Inc. / http://www.engineyard.com/infographics/gamification

آینده چگونه است؟

research

Gamification Top Ten Trend for

2012

70% of Global 2000 organizations will have at least one gamified application by 2014.

50% of all social business initiatives will include an enterprise gamification component.

50% of companies that manage innovation and research will use gamification to drive innovation, by 2015.

Source - Deloitte: Tech Trends 2012: Elevate IT for Digital Business. Gamification. Doug Palmer, Aaron Patton. Gartner: Press Release Barcelona, Spain, November 9, 2011; Press Release Egham, UK, April 12, 2011. Constellation Research: Demystifying Enterprise Gamification for Business. R "Ray" Wang.

BadgeVille client success

53% male and 47% female

women 18 or older represent a greater portion of the game-playing population )30%( than boys 17 or younger )18%(

average player age is: 30 25% of population is over 50

social games outpace competitive games by 3:1

500% increase in comments

140% increase in time spent on site

60% increase in employee engagement

Source: Badgeville: http://badgeville.com/solutions/employee-facing

Its all about Engagement

GAME MECHANICS

SOCIAL MECHANICS

REPUTATION MECHANICS

Drive, measure, & reward high value behaviors

with smart gamification

Socialize, recommend, and notify users about

contextually rich behaviors

Elevate user status across all your communities

of engagement

نکات کلیدی در پیاده سازی

چند نمونه

چند نمونه

چند نمونه

بازی کاری

Ross Smith, The Future of Work is Play, 2011 (How

Microsoft's testing group uses gamification and more

broadly applies concepts of play in the workplace.)

JP Rangaswami, Talk at 2Way Summit 2011 (Video by

the Chief Scientist of Salesforce.com on how gamification

relates to leading-edge trends in the digital enterprise.)

Rypple, Work Better. Play Together? On Enterprise

Gamification, March 11, 2011 (Presentation on how to

apply gamification concepts effectively in the enterprise.)