on the edge: analytics for the modern enterprise (analyst comments)

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2 Analytics on the Edge: Connected Analytics for the Modern Enterprise Analyst commentary August, 2015 Mark Madsen Third Nature @markmadsen

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Page 1: On the edge: analytics for the modern enterprise (analyst comments)

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Analytics on the Edge: Connected Analytics for the Modern Enterprise

Analyst commentary

August, 2015Mark MadsenThird Nature@markmadsen

Page 2: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Order Entry

Order Database

Customer Service

Interface Program

Inventory Database

Distribution

Interface Program

Receivables Database

Accounts Receivable

Data Warehouse

Analysts & users

Someone else always wants to use your data…

Page 3: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

The data warehouse. More of a CostCo, really. Came about in a pre‐event streaming market

Page 4: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Core idea: centralize: that solves all problems!

But there are tradeoffs:

Creates bottlenecks

Causes scale problems

Enforces a single model

Injects latency

Page 5: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

New terminology: Data is the new oil

Page 6: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

New terminology: Data Exhaust

Page 7: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

New terminology: the data lake

Page 8: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

There is a different assumption with these terms

“Data isn’t something we make, it’s just there.”

But the prevailing model for management and use is still “centralize”

Page 9: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

There is a different assumption with these terms

“Data isn’t something we make, it’s just there.”

But the prevailing model for management and use is still “centralize”

This won’t work

Page 10: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

What happens when (a) there are only messages and no database? and (b) machines are actors in the system?

Order Entry

Order Database

Customer Service

Interface Program

Inventory Database

Distribution

Interface Program

Receivables Database

Accounts Receivable

Data Warehouse

Analysts & users

Page 11: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

13Source: Noumenal

Disconnected

Milliseconds Minutes Hours+

Page 12: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

14Source: Noumenal

DisconnectedEvery event is 

persisted for some period of time before 

it is forgotten or forwarded

Milliseconds Minutes Hours+

Page 13: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

15Source: Noumenal

Disconnected

Local context and control, 

local decisions, local latency

Milliseconds Minutes Hours+

Page 14: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

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Disconnected

Source: NoumenalMilliseconds Minutes Hours+

Bigger context, likely correlated, more complex rules, external monitoring

Page 15: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

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Disconnected

Source: NoumenalMilliseconds Minutes Hours+

Broad context, human intervention, diagnosis and analytical tasks that have to be coordinated.

Page 16: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

In a mostly‐connected world, events occur in different time frames, follow different cycles of use

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Disconnected

Source: NoumenalMilliseconds Minutes Hours+

Data lives in multiple places, at multiple levels of detail, for differing durations. Unlikely to all be in one place.Nor should it be.

Page 17: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Flowing Persisted

Sliding window of “now”

Persisted but not yet loaded into a platform

Queryable history

Managed history

Streaming isn’t either‐or, it’s part of IT architecture

A DB can get you to within minutes (at large scale) but it won’t be easy or cheap, mainly lives in the realm of history

Event streams, in-memstores, CEP streaming SQL can be used for these

Real time monitoring doesn’t use only real time data: windows, restarts, detecting deviation, so the above boundaries are crossed.

ESB Cache/Queue Database / platform

Page 18: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Stream

If you want to do realtime and still manage your data effectively then you need to rethink data architecture

Collect Refine Manage Deliver

Flowing Managed historyPersisted

Microservices MetadataMetadata & reuse?

Flow, persisted, managed define different access, processing, storage and retrieval requirements

Page 19: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Rethinking software and data architectures is required. Enterprise IT needs to be renovated.

Page 20: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

Image Attributions

Thanks to the people who supplied the images used in this presentation:

refinery‐hdr.jpg ‐ http://www.flickr.com/photos/vermininc/2477872191/

Building demolition ‐ https://www.flickr.com/photos/gregpc/4429888820Streaming environment ‐ http://www.noumenal.com/

Slide 22

Page 21: On the edge: analytics for the modern enterprise (analyst comments)

Copyright Third Nature, Inc.

About Third Nature

Third Nature is a research and consulting firm focused on new and emerging technology and practices in analytics, business intelligence, and performance management. If your question is related to data, analytics, information strategy and technology infrastructure then you‘re at the right place.

Our goal is to help companies take advantage of information‐driven management practices and applications. We offer education, consulting and research services to support business and IT organizations as well as technology vendors.

We fill the gap between what the industry analyst firms cover and what IT needs. We specialize in product and technology analysis, so we look at emerging technologies and markets, evaluating technology and hw it is applied rather than vendor market positions.