onboarding presentation - vietnam - vietnamese

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Onboarding

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  • 1. On-boarding Manual Indonesia PhilippinesMalaysia ThailandSingapore Vietnam

2. 2 Cho mng ti Lazada! 3. 3 Mc lc S lc v Lazada Ni dung chnh: Gii thiu Seller Center Qun l sn phm To ni dung sn phm Qun l sn phm Gi v lu kho Qun l n t hng Qun l hng tr v i chiu ti chnh Nhng im cn ghi nh Lin h 4. 4 Website thng mi in t u tin Vit Nam v ng Nam Hn 160 ngn ngi truy cp mi ngy v hn 640 ngn fans trn Facebook Doanh s ca top 100 sellers tng trng 20% mi thng! Trung tm thng mi trc tuyn u tin ti ng Nam 5. 5 Mc lc S lc v Lazada Ni dung chnh: Gii thiu Seller Center Qun l sn phm To ni dung sn phm Qun l sn phm Gi v lu kho Qun l n t hng Qun l hng tr v i chiu ti chnh Nhng im cn ghi nh Lin h 6. 6 Gii thiu Seller Center 1. Menu tab 2. Pending orders 3. All orders summary 4. Merchants shop name 5. Sales summary 6. Latest news 5 2 1 3 4 6 Seller Center l ni bn c th truy xut n nhng thng tin quan trng khi l i tc vi Lazada, bn c th: Qun l sn phm Cp nht gi v lu kho Qun l n t hng Kim tra tin hoa hng v cc iu khon thanh ton Gim st trng thi ca hng tr v Kim tra cc bo co ti chnh Theo di tin tc cp nht t Lazada! Seller Center l g? Cch ng nhp? Lazada gi cho bn mt email bao gm tn ng nhp km vi mt khu. Nh , bn c th truy cp vo Seller Center mi lc mi ni Bn c th cp nht nhng thng tin tng qut (nh ti khon ngn hng) ti mc Setting/Your Profile 7. 7 Mc lc S lc v Lazada Ni dung chnh: Gii thiu Seller Center Qun l sn phm To ni dung sn phm Qun l sn phm Gi v lu kho Qun l n t hng Qun l hng tr v i chiu ti chnh Nhng im cn ghi nh Lin h 8. 8 Qun l sn phm Ni dung Trong thng mi in t, thuyt phc khch mua hng, sn phm cn c ni dung tt nht v thu ht nht (hnh nh, cu t v video) S bn c nhiu hng hn vi sn phm c ni dung cht lng cao! Bn c th qun l ni dung ca sn phm bt k lc no trn Seller Center Chuyn gia chp nh, nh bo v chuyn gia to video ca Lazada sn sng h tr bn Li cun hn! Bn l ch s hu ca sn phm. Sn phm (bao gm hnh nh, logo, nhn hiu v thit k cng nghip) c bo v quyn s hu tr tu v quyn phn phi. Bn cn mt giy php c hiu lc ng ti v bn sn phm trn Lazada Trong trng hp vi phm quyn s hu tr tu, quyn phn phi hoc bn sn phm gi mo, Lazada s khng chu trch nhim v hp ng s b chm dt. Hy xc thc! 9. 9 Qun l sn phm Cht lng ni dung c ni dung cht lng cao, ni dung sn phm cn th hin nhng thng tin bn di: Cu t: M s SKU Nhn hiu v tn sn phm (vui lng xem bn bn cnh) Ni dung ng gi Kch tht sn phm v ng gi M t di (ti a 500 t) vi thng tin chnh xc, thu o, thuyt phc v mch lc M t ngn vi 3 gch u dng Nhng thng tin bo hnh Gi v ph vn chuyn (nu c th) Hnh nh T 3 n 8 hnh cho mi SKU Ti thiu l 600 X 600 dpi, nh dng JPG Tn file phi c s SKU Sn phm t ti trung tm ca bc hnh, r rng v bao ph t nht 70% kch tht ca khung nn nh Bc nh c hnh ngi th khng c php (ngoi tr hng thi trang, ph kin, sc khe v lm p cng nh hng th thao) Nn trnh hiu ng phn quang (reflection) Hnh nh bng m (waternark) v hnh cha ch khng c php Phi cng mt hnh nn, nn dng hnh nn mu trng Nu thiu st tt c thng tin trn, sn phm s khng c ng ti trn website! Hy chm cht! Naming table 10. 10 Qun l sn phm Cch to mt sn phm? Click vo Products ti Menu Tab v chn Add a Product Chn phn loi c bn ca sn phm Click vo Select, theo ng loi sn phm K tip, click vo More Product Details Click vo Product Description in vo ct product description in vo mc product information Nhng phn nh du (*) l bt buc Bn c th in thm 3 additional categories 21 3 4 11. 11 Qun l sn phm Cch to mt sn phm? in vo mc Highlights m bo rng bn lit k nhng thng tin c bn ca sn phm Mc ny phi in bng bullet points K tip, in vo mc Whats in the box K tip, click vo Delivery v in shipping time (min 6 days and max 14 days) Click vo Add another product variation nu sn phm c kch c khc nhau (v d: hng thi trang) Ch ! i vi mu sc, bn cn to sn phm ring r K tip, click vo Product Pricing, in vo SKU, stock and price Bn c th in sale price nu bn c khuyn mi. Chng trnh cn phi trong khong thi gian nht nh 5 6 7 8 12. 12 Qun l sn phm Cch to nhiu sn phm? Click vo Products trn Menu v chn Import products Click vo mc bn phi v ti file excel xung Nhp nhng chi tit sn phm vo file v ti n ln website Copy tt c nhng t template Chn Import Mode: Import Product Chn file csv Click Upload File Ti Open Office software Dn tt c nhng va copy vo Open Office spreadsheet. Lu file di dng csv, check Edit filter setting, Keep Current Format and chn UTF 8 in Character Set and ; in field delimeter 1 2 im chnh: c bit ch vo nhng sn phm c kh nng rao bn cao 43 13. 13 Qun l sn phm Cch thm hnh nh? V iu g xy ra k tip? Click vo Products trn Menu v chn Manage Images Click vo sn phm trn Images Bn c th ko th hnh nh hoc chn n t my tnh Bn c th to 8 hnh nh cho mt sn phm Hnh nh s c kim tra bi i ni dung ca Lazada Bn c th kim tra kch tht ca hnh nh bng cch nhp chut phi Ch ! Nu sn phm khng vt qua QC, n s nm Poor Quality. Ti bn c th kim tra l do b t chi Click vo biu tng bt ch di tab Action v chnh sa nhng g cn thit. Sau , n s tr li QC Lazada s kim tra cht lng ni dung sn phm (QC). Qu trnh ny din ra trong 24 gi Bn c th kim tra trng thi ca QC trn Product Overview Sn phm vi du tick mu xanh ti ct visible vt qua QC v c ng ti trn Lazada. Nu khng th, c mt vi bc trong QC cha c gii quyt 1 2 21 14. 14 Mc lc S lc v Lazada Ni dung chnh: Gii thiu Seller Center Qun l sn phm To ni dung sn phm Qun l sn phm Gi v lu kho Qun l n t hng Qun l hng tr v i chiu ti chnh Nhng im cn ghi nh Lin h 15. 15 Qun l sn phm Gi v lu kho Trn Seller Center, bn c th cp nht gi mi lc mi ni v bn phi m bo rng sn phm hn c nhng g mong i Vui lng cp nht thng tin v gi v lu kho trn SC t nht 3 ln 1 tun Vendor Manager c th phn tch chin lc gi v so snh n vi i th ca bn mt cch bo mt Partner Support Center c th gip bn d on doanh s v k hoch ngun hng bn khng bao gi phi ht hng trong kho Tuyt i trnh hy n t hng! V n c tc ng xu n khch hng trc tuyn v bn s b pht vi phm 20 ngn ng! Tt hn! 16. 16 Qun l sn phm Cch cp nht gi v lng lu kho cho tt c sn phm trn SC? Click vo Products trn Menu v chn Import products Click vo stock Update hoc price update ti file excel Cp nht nhng thng tin chi tit trn file Copy tt c nhng t template Ti Open Office software nu bn cha c n Dn nhng va copy vo Open Office spreadsheet mi. Lu file di dng csv. nh du Edit filter setting, Keep Current Format v chn UTF 8 in Character Set v ; in field delimeter Chn Import Mode: Update Products Chn file csv Click Upload File 1 2 3 4 im chnh: c bit ch vo nhng sn phm c kh nng rao bn cao 17. 17 Qun l sn phm Cch cp nht gi v lng lu kho ca mt sn phm trn SC? Click vo Products trn Menu Tab Chn Manage Products Tt c gi cp nht trong SC s hin th trn Lazada ngay lp tc Tt c lng lu kho cp nht trong SC s hin th trn Lazada ngay lp lc Nu bn mun cp nht gi, click vo Price v cp nht n Nu bn mun chy khuyn mi, click vo Sales Price v cp nht n. Phi ch ti khong thi gian khuyn mi! Nu bn khng mun chy khuyn mi, vui lng trng Nu bn mun kt thc chng trnh khuyn mi, ch vic thay i thi gian Nu bn mun cp nht lng lu kho, click vo availability. Lng lu kho ngha l s lng sn phm trong tng s hng kim k m bn d tr cho Lazada Trn Seller Center, bn ch nn hin th lng lu kho hin ti trong nh kho ca bn m d tr cho Lazada Nu bn khng mun bn mt mt hng no na, hy ngng kch hot (de-active) n trn ct Active 21 im chnh: Gi cho gi c v lng lu kho chnh xc v cp nht 18. 18 Mc lc S lc v Lazada Ni dung chnh: Gii thiu Seller Center Qun l sn phm To ni dung sn phm Qun l sn phm Gi v lu kho Qun l n t hng Qun l hng tr v i chiu ti chnh Nhng im cn ghi nh Lin h 19. 19 Qun l n t hng Tc , tc , tc . Khch hng ca Lazada mong mun chuyn hng nhanh chng Vui lng kim tra trng thi ca n t hng thng xuyn (n l vic u tin nn lm vo mi bui sng v l tng l trong 2 ting!) trn SC. Chun b v giao hng vi tt c nhng giy t cn thit sm nht c th c bit ch n ng gi. Hy gi gm n nh l mt mn qu! Tr hon v ng gi khng tt s dn n t l hy b n hng v tr v cao Tt c l tc ! Nu mt n hng khng c shipped trong vng 48 gi, mc pht vi phm l 20 ngn ng. Vn chuyn sai hng s b pht 10 ngn ng Nhanh hn! 20. 20 Qun l n t hng Cch bn thc hin n hng? 1 . Drop -sh ip p in g 2 . F BL/ Th ird Party Bn nhn n t hng trn SC Bn x l n t hng trn SC 3PL n ly hng Khch nhn c hng Trng thi n hng chuyn thnh giao hng (delivered) Bn c th gim st lu kho v n hng FBL trn SC Lazada s lm vic vi bn th 3 v n hng ca bn Lazada lm vic vi bn th 3 ly hng v ng gi im chnh: Gi cho 3PL nu bn cn phiu gi hng. Gi cho Lazada nu bn khng nhn c phn hi 32 41 32 41 5 Bn ly hng v ng gi Bn chun b tt c giy t cn thit Bn vn chuyn sn phm ti bn th 3 3PL s n ly hng Khch nhn c hng Trng thi n hng chuyn thnh giao hng (delivered) 21. 21 Qun l n t hng Cch qun l n t hng trong hnh thc drop-shipping? Bn s nhn c email thng bo nu c n t hng mi Mt vng trn vi con s hin th pha trn ca tab order l tng s n t hng cha x l cn phi c shipped Click vo Orders trn Menu v chn Manage Orders Click Invoice in s invoice Click Print Invoice, in ra mt bn v cho n vo ti flyer Click vo Shippedv nhp vo tracking number 3PLs sn sng ly hng t th 2 n th 6 vo lc 2pm n 6pm v vo th 7 vo lc 8am n 12pm Phi m bo rng kin hng ng gi phi c nhn dng bng phiu gi hng chnh xc (CN) Ch rng khch hng c th yu cu ha n VAT. Nu bn khng th cung cp, n t hng s b pht 20 ngn ng 1 2 im chnh: Phi hp v theo st 3PL ship sn phm ca bn sm nht c th! 3 4 22. 22 Qun l n t hng Cch qun l n t hng trong hnh thc FBL? Bn c th xem sn phm trn FBL/Third Party v kho FBL hin hnh trn SC, bng cch click vo Products/Fulfillment by Lazada Bn c th gi sn phm ti FBL/Third Party bng cch click vo Send to Warehouse and Create a request in theo yu cu v sau Submit Bn c th chuyn sn phm t FBL/Third Party ngc tr li nh kho ca bn bt k lc no, bng cch click vo Products/Fulfillment by Lazada Click vo Return from Warehouse/Create a New Request in theo yu cn v sau Submit Bn c th thy tt c chi tit nhng yu cu ca bn bng cch click vo Show details ca nhng yu cu c th 21 3 4 23. 23 Qun l n t hng ng gi: Gi gm n nh mt mn qu! ng gi t