บรรยายโดย อ.สมิทธิ์ บญุชตุมิา

คณะนิเทศศาสตร ์จุฬาลงกรณ์มหาวทิยาลยั

การจดัการกบัเน้ือหาสือ่ออนไลน ์

ที่กระทบต่อภาพลกัษณ์องคก์ร

Human Needs “Attention & Support”

Human Also Selects what to give “Attention & Support” to.

IMPLICATION

?

Human Needs “Attention & Support”

Human Also Selects what to give “Attention & Support” to.

http://1.bp.blogspot.com/_GkI-t1KffnY/TKLJpRf7hOI/AAAAAAAABiI/ncz_9p1L8yE/s1600/fake-real-facebook.jpg

Assess

• Assess the possible damage

• The impact and trend of the issues

Contact

• Motives

• Offer solutions

Position

• Give public understand your position toward this issue

• Provide necessary information and documents

Legal? • If all of the above have proved unsuccessful, consider

taking a legal action.

Rogue sites

Assess •Assess the possible damage and opportunity

Contact

•Motives

•Offer solutions

Support

•Get involved and give necessary support

•Clear guidance needed

Legal?

•Protect copyrighted materials

• If all of the above have proved unsuccessful, consider taking a legal action.

Fanclub sites

Assess

• Assess the possible damage by analyzing each message

• The impact and tone of the discussion

React • Only direct the reaction to the thread creator or to the whole group.

Participate

• Know the group’s norm before participating in forum.

• Do not preach.

• Provide necessary information and documents

Legal? • Freedom of speech and expression

Discussion Forums

Social Media

Listening

Participation

Transparency Policy

Strategy

Robert A. Schrier Syracuse University Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator D-Lib Magazine, July/August 2011 Volume 17, Number 7/8

Social Media Principles

Conclusion

Monitor

Assess

Contact Support

Legal ?

Policy Resources

Participate