online marketing

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By: Firman Juliansyah

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Page 1: Online marketing

By: Firman Juliansyah

Page 2: Online marketing
Page 3: Online marketing

Semua kegiatan pemasaran yang dilakukan melalui media internet

Pengertian Online Marketing

Page 4: Online marketing

Mengapa Online Marketing Menjadi Kian Penting?

Page 5: Online marketing

Perilaku pembeli berubahLebih Praktis MenjualSegmen TerkondisikanKinerja TerukurAnytime AnywhereLebih Murah bahkan gratis

Mengapa Online Marketing Menjadi Kian Penting?

Page 6: Online marketing
Page 7: Online marketing

Online Marketin

g

Search Engine

Website

BlogMedso

sMarket PlaceForum

Messaging Service

(Broadcast)

Mobile Apps

Youtube & Vlog

Portal Berita

Email News Letter

Page 8: Online marketing

Siapkan Gambar Rancang Teks Posting

Online Marketing Contest

Page 9: Online marketing

Online Marketin

g

Search Engine

Website

BlogMedso

sMarket PlaceForum

Messaging Service

(Broadcast)

Mobile Apps

Youtube & Vlog

Portal Berita

Email News Letter

Page 10: Online marketing

Ujung Tombak/Frontline Short term Link information Partial/Incomplete Not so Trusted/Bonafide SEO is Important Google Index is ultimate goal Analytics is not applied Paid/Free (Adword/Organic)

Search Engine:

Page 11: Online marketing

Backbone (main tool) Long term Basic information Complete Trusted/Bonafide SEO Google Index Analytics Paid/Free

Website:

Page 12: Online marketing

Pengganti Website Long term Basic information Complete/Incomplete Not So Trusted/Bonafide SEO Google Index Analytics Free

Blog:

Page 13: Online marketing

Pelengkap Website Temporary by Timeline New/Update information Incomplete/Partial Information Not So Trusted/Bonafide SEO not applied Google Index not applied Analytics depends on the media Free

Medsos: FB, Twitter, Insta, ...

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Page 15: Online marketing

Pelengkap Website Temporary by Timeline New/Update information Incomplete/Partial Information Not So Trusted/Bonafide SEO not applied Google Index not applied Analytics depends on the media Free

Market Place: Bukalapak, Tokopedia, Blanja, ...

Page 16: Online marketing

Pelengkap Website Temporary by Timeline New/Update information Incomplete/Partial Information Not So Trusted/Bonafide SEO not applied Google Index not applied No Analytics Free Loyal Buyer, Recommendation, Fanatic

Forum: Kaskus, ...

Page 17: Online marketing

Pelengkap Website Temporary New/Update information Incomplete/Partial Information Not So Trusted/Bonafide SEO not applied Google Index not applied No Analytics Free

Messaging: Line, Whatsapp, BBM, ...

Page 18: Online marketing

Long Term New/Update information Incomplete/Partial Information Trusted/Bonafide SEO is not applied Google Index is not applied Analytics is rarely applied Free

Mobile Apps: Gojek, Uber, Grab

Page 19: Online marketing

Pelengkap Website Temporary by Timeline New/Update information Incomplete/Partial Information Not So Trusted/Bonafide SEO not applied Google Index not applied Analytics Free

Vlog: Youtube, ...

Page 20: Online marketing

Pelengkap Website Temporary by Contract New/Update information Incomplete/Partial Information Trusted/Bonafide SEO is not applied Google Index is not applied Analytics is not applied PAID

Portal Berita: Detik, Okezone, ...

Page 21: Online marketing

Pelengkap Website Temporary by Program New/Update information Incomplete/Partial Information Trusted/Bonafide SEO is not applied Google Index is not applied Analytics is not applied Free/PAID

Email News Letter

Page 22: Online marketing

Siapa yang mendapatkan pembeli?

Page 23: Online marketing

Reach Engage Convert

Online Marketing Steps

Page 24: Online marketing

Happy Selling!

Http://firmanjuliansyah.site082154050790

[email protected]