online marketing and web analytics
TRANSCRIPT
![Page 1: Online Marketing and Web analytics](https://reader033.vdocuments.pub/reader033/viewer/2022052908/559641391a28ab44558b4718/html5/thumbnails/1.jpg)
数据驱动的
网络营销
Mars Renwww.MarsOpinion.com
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营销最关心的问题
ROI(return on investment)
问题解决了一半:
I,还是蛮清楚的……
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效果呢效果好!!!
效果不好……
为什么好,怎么能更
好!
为什么不好,怎么能好!
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三个根本问题
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最基本的
网络营销
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最常见的
网络营销
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印象
Impression
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点击
Click
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感觉
Feeling
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最“精准”的效
果营销!
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效果
=
转化???
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完整的效果
长期的效果
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搞定!
DONE!
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搞定?
DONE?
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插播:几个比较炫的例子
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时间顺序关系
因果关系≠
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完整的效果
长期的效果
真实的效果
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完
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能够看清楚么?
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考验想象力的
时候到了
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考验想象力的
时候到了
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拆
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10 9 100
0 8 7
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Mars Renwww.MarsOpinion.com