online / offline: integrazione strategica, tecnologica e culturale – marco pezzano
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![Page 1: Online / Offline: integrazione strategica, tecnologica e culturale – Marco Pezzano](https://reader033.vdocuments.pub/reader033/viewer/2022052618/5484e629b479590f0d8b4c58/html5/thumbnails/1.jpg)
ONLINE/OFFLINE: INTEGRAZIONE STRATEGICA, TECNOLOGICA
E CULTURALE
Marco Pezzano
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
![Page 2: Online / Offline: integrazione strategica, tecnologica e culturale – Marco Pezzano](https://reader033.vdocuments.pub/reader033/viewer/2022052618/5484e629b479590f0d8b4c58/html5/thumbnails/2.jpg)
--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
![Page 3: Online / Offline: integrazione strategica, tecnologica e culturale – Marco Pezzano](https://reader033.vdocuments.pub/reader033/viewer/2022052618/5484e629b479590f0d8b4c58/html5/thumbnails/3.jpg)
STRATEGIA PARALLELA vs STRATEGIA CONVERGENTE
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Brand
OFFLINE
ONLINE
Consumatore 2 budget, 2 concept, 2 team
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STRATEGIA PARALLELA vs STRATEGIA CONVERGENTE
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Brand OFFLINE + ONLINE Consumatore
Viralità
Feedback
Misurazione
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TECNOLOGIE PER L’INTEGRAZIONE
Mobile is King!
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QRCode
Diffusione, free apps
Quick Response??
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QRCode
Il più grosso limite del QRCode sta nella poca fantasia di chi lo implementa!
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Augmented Reality
Layer personalizzati
Non proprio comodo
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![Page 9: Online / Offline: integrazione strategica, tecnologica e culturale – Marco Pezzano](https://reader033.vdocuments.pub/reader033/viewer/2022052618/5484e629b479590f0d8b4c58/html5/thumbnails/9.jpg)
Augmented Reality
Packaging, reloaded
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![Page 10: Online / Offline: integrazione strategica, tecnologica e culturale – Marco Pezzano](https://reader033.vdocuments.pub/reader033/viewer/2022052618/5484e629b479590f0d8b4c58/html5/thumbnails/10.jpg)
Radio Frequency Identification
Economico
Unidirezionale
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Radio Frequency Identification
Real life Like
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Near Field Communication
Bidirezionale
Dipende da Steve…
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Near Field Communication
Google Places
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1ring
Universale
Tecnologia proprietaria (ma facilmente riproducibile…)
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1ring
Approfondimenti e bookmark sulla collezione
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PAROLA D’ORDINE?
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S E M P L I C I T
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marcopezzano.com
Find me on
@marcopez
facebook.com/marcopezzano