online ped brochure
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REAL WORLD. REAL LEARNING
Program orExecutive DevelopmentTransorming uture global leaders
G E N E R A L
M A N A G E M E N T
P R O G R A M
NEWF O R M A T
AND FEE
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Imagine a world where you are constantly
questioning the present you have and pushing
the boundaries o what could be next.
Imagine a world where you are making
personal and lasting dierences to the people
around you, the places in which they work and
the organizations in which you operate.
Imagine a world that is actually the exact uture
you want to live in as a general manager.
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At this stage in your career, you have no doubt demonstrated your business acumenand learned to get results through other people as well. But as you become a more
senior executive, it is also your responsibility to eectuate meaningul change.Ater all, you are on stage all the time. What you say, and do not say, what you do,
and do not do, where you spend your time, and how you display your energy are allseen with a magniying glass by the people around you, and have a strong impact
on the choices that people make and the ways in which you touch their lives.
You might be ready or this challenge but are you suciently prepared?
Are you challenging yoursel and others enough to becomemore than what you are today?Will you grow into a space that only you can ll?
IMDs Program or Executive Development (PED) prepares mid-career executives
to move rom a unctional to a general managers position through a personalizedand transormational journey.
I you want to push the envelope and interact with some o the brightest
minds in the world o management theory and practice, we urge you to explorePED. It will give you the knowledge, the tools and the skills you need to develop
innovative ideas and strategies that will enhance the value you personally create,or yoursel and or others, as a global executive and as a general manager.
For you:
Create a concrete plan or impactDevelop core abilitiesStrengthen your leadership qualitiesExperience rsthand what is happening
in peer organizations and new markets
Benchmark with similarly successul
and aspirational executives acrossindustries and geographies
For your organization:
Develop people who can create positive changeEncourage top talentExpand the possibility horizon through new ideas,
innovations and opportunities
Establish a global network o executive peers
Before PED I was
good at achieving what
others decided.
Reinhard Krickl | Former PEDparticipant| National SalesManager| Medtronic| Germany
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There are only a small number o people who will successully transormthe world, and PED is no exception. We seek out and welcome the mostdiverse group o global managers you will ever meet. A typical program
consists o 40 to 60 executives, representing 20 to 30 nationalities and arange o unctional backgrounds and industry experiences. The average
age is 40, with at least 10 years o successul management experience.
Why not use PED as a launch pad or an organizational changeor innovation project? Bring together managers rom dierent
units or regions o your organization to develop a commonapproach and language and build on this shared approach by
sending new executives to the same program over time.
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Ater PED I elt
ready to take on
bigger challenges,
make a greater
contribution and
really begin to initiate
the changes that I elt
were important.
Martin Fruergaard | Former PED
participant | Chie CommercialOcer | Maersk Drilling | Denmark
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PED is designed around two residential modules
o our weeks each and an optional discoveryexpedition which can be taken beore Module 1,
between Modules 1 and 2, or ater Module 2.Most participants take it between Modules 1 and 2.
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Program ramework
Visioning Your Future Building Your Future
Module I
Phase I Understand
Phase II Be Aware
Module II
Phase III Create
Phase IV Commit
Discovery Expedition*
(Optional)
4 Weeks at IMD 4 Weeks at IMD
A unique opportunity
to refect on your lie
and career and scale
up your managerial
knowledge.
Adriano Juca | Former PEDparticipant | General Counsel &Executive Director | ConstrutoraNorberto Odebrecht S.A. | Brazil
Module 1:
Phase I Understand
A ocus on the essential set o skills and competencies that general
managers must possess in order to be successul on the job.
We approach these business undamentals in new ways,organizing them in a ramework that highlights the seismic
shits it takes to become an eective general manager:
From specialist to generalistFrom analyst to integratorFrom tactician to strategistFrom bricklayer to architectFrom warrior to diplomatFrom problem-solver to agenda-setterFrom supporting cast to lead role
Phase II Be Aware
A cross-disciplinary exploration o the key challenges
aced by organizations and their general managers today and likely in years to come.
We discuss key issues that will require innovative approachesto the way general managers conceptualize their business
as they prepare their organization or the uture:
Social and industry trendsUncertainties in the economic climatePolitical actorsTechnological evolutions
Changes in customer needs
*The optional discovery expedition can also be taken before Module 1 orafter Module 2.
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Example expeditions include the ollowing (though
destinations change rom year to year):
Brazil: How to build an economyThe discovery expedition to Brazil will give you
insights into the key economic actors that
make this emerging country successul, as wellthe varied challenges it aces. Travelling to twocities Rio de Janeiro and Sao Paulo you will
examine dierent co-existing economic realitiesby meeting with both well-established large
oreign organizations as well as smaller, vibrant,local companies. You will analyze an ongoing
challenge within a global organization operatingin the country and work with its leadership to
address some o the issues, and meet Brazilians
ormally and inormally and learn how they liveamong their every day, ever-moving, challenges.You will also develop key learning points that
make a dierence or your organization, as wellas or yoursel.
Oered in three dierent locations every year,the discovery expeditions are an optional
component o the program. They give youthe chance to get out o your comort zone
and to experience unique challenges and
learning opportunities.
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China: Government-led innovationThe discovery expedition to China will give you a sound sense o where the countryis going rom a business strategy viewpoint. Visiting two cities Qingdao and
Shenzhen you will look at how local rms are moving up the value chain under thebackdrop o government-directed innovation policy. In particular, you will be exposed
to the unique challenges aced by two contrasting, but equally important, types o
companies and what new business models are likely to emerge: national championsrom China that exhibit global ambition (e.g. Haier), and global orchestrators thathave knitted together the industry value chain as we know it (e.g. Li and Fung).
Kenya: Economic activity at the bottom o the pyramidThe discovery expedition to Kenya will expose you to issues associated with doingbusiness in an emerging market and challenge your conventional business
thinking. Travelling to Nairobi, you will see that although development issuesare important, the main objective is business: how to nd and evaluate business
opportunities and how to build creative business models in a very challenging
environment. You will specically look at the needs o the emerging bottom othe pyramid consumer segment as well as distribution issues associated withreaching this segment. By shadowing a local entrepreneur and helping to develop
their business, youll gain insights into the challenge o entrepreneurship. You willalso look at developing and retaining local talent, micronance and nancing
capital investments, the creative use o technology or business and development,the ethics o development and environmental issues.
As a result, you will:
Be inspired to think dierently andbecome a general manager that
plays an essential positive orceor change in the world
Broaden your horizons throughinteraction with local stakeholders,
NGOs, public authorities, localbusinesses and economists
Face new challenges relatedto ethics/sustainability/corporate
social responsibility or the ideao shared value
Dont teach me what
I need to know aboutChina. Teach me the
questions I need to
ask about China.
Paul Bulcke | Former PEDparticipant| CEO | Nestl |Switzerland
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The frst step toward IMDs
Executive MBA degree
Following completion o
PED Module 1, participantsare eligible to enter the IMD
Executive MBA track. Find outmore at www.imd.org/emba
or contact a Program Advisor
on +41 21 618 07 00.
Phase IV CommitIn this nal phase, we want to ensure that your
learning is not let in the classroom but gets putinto practices. You will select a project or steps
in a larger vision and lay out an implementationplan. Through the process, you will consider
how you might need to engage your team,boss, external stakeholders, etc. in new ways
to ensure your plans success. You will bechallenged to think big, but also to start with
realistic and actionable steps. Topics we coverand you practice include:
Mapping your stakeholdersEngaging with your stakeholdersGetting people into actionCommunicationNegotiationGaining commitment
Module 2:
Phase III Create
Learn the state o the art in innovation process
and apply it to your work. Specic topics
covered include:
CreativityEectuationDesign thinkingDisruptive innovationIteration and renement
PrototypingLeading innovation
Participation in IMDs Program or ExecutiveDevelopment turns imagine into action, through:
Growth: Visualize and create the uture you wantto live in as mature general manager on
personal, organizational and societal levels
Challenge: Leverage this development
opportunity to extend your limits and strengthenyour ability to take on tough challenges
EPFL/TrACE/TRANSP-OR/LIV/ICOM
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Visit www.imd.org/ped or
the ull list o Faculty teachingon the program.
Cyril Bouquet
French/Canadian
Strategy
PhD Richard Ivey School o Business,
University o Western Ontario
Program Co-Director
As a leader, you are creating the
uture o those who work around
you, and this uture does not have to
resemble the past. I you are ready
to be challenged and eager to have
impact, come to PED. We will help
you create the uture you want to
live in as a general manager.
Professor Cyril Bouquet
J. Stewart Black
American
Leadership and Strategy
PhD University o Caliornia, Irvine
Program Co-Director
Ours is a world in the making.
You can take a spectator
seat on the sidelines or you
can join PED and engage
in the creation.
Professor J. Stewart Black
Faculty
Personalization: Take on projects o specicpersonal/organizational interest and application,
and receive more individualized learning inputsrom coaches, mentors and your sponsor
(in addition to program Faculty)
Reality: Connect classroom learning with what isgoing on outside in a tangible way that challenges
you to get your hands dirty and exposes you tosituations taking you out o your comort zone
Impact: Generate positive change that can beattributed to your interaction with the program
EPFL/TrACE/TRANSP-OR/LIV/ICOM
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On the shores o Lake Geneva in Lausanne, Switzerland,
40 minutes by road or rail rom Geneva International Airport.
Duration: 2 modules of 4 weeks each with an optional
discovery expedition.
2013*
PED II Mod.1 April 15 May 10
Discovery Expedition 2 May 2731PED II Mod.2 June 328
PED III Mod.1 August 26 September 20
PED III Mod.2 September 23 October 18PED IV Mod.1 October 21 November 15Discovery Expedition 3 November 1115
PED IV Mod.2 November 18 December 13
2014*
PED I Mod.1 January 27 February 21
Discovery Expedition 1 February 2428PED I Mod.2 March 10 April 4
PED II Mod.1 April 21 May 16Discovery Expedition 2 May 1216
PED II Mod.2 May 19 June 13
PED III Mod.1 September 126PED III Mod.2 September 29 October 24
PED IV Mod.1 October 27 November 21Discovery Expedition 3 November 1721
PED IV Mod.2 November 24 December 19
Fee 2013:CHF 63,000* (excludes accommodation)
CHF 55,000* (excludes accommodation andthe optional discovery expedition)*IMD reserves the right to modify the program dates and fee at any time.
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REAL WORLD. REAL LEARNING
D,IMDINTERN
ATIONALandIMDINTERNATIONALREALWORLD.REALLEARN
INGaretrademarksofIMDInternationalInstituteforManagementDevelopment.
DesignandconceptMagicPencil;Photography:YvesRyncki,LionelFlusin,JeanScheim(
Black&White),RgisColom
boandOliverOHanlonIMD2013
Chemin de Bellerive 23
P.O. Box 915CH-1001 Lausanne
SwitzerlandCentral tel: +41 21 618 01 11
Central ax: +41 21 618 07 07i @i d
The IMD Dierence
IMD is a top-ranked business school.
We are the experts in developing global leaders
through high-impact executive education.
Why IMD?
We are 100% ocused on real-world executive developmentWe oer Swiss excellence with a global perspectiveWe have a fexible, customized and eective approach
www.imd.org
IMD is ranked frst in executive education outside
the US (Financial Times 20082012) and frst in
open programs worldwide (Financial Times 2012).
Applications
Application and tentative reservation orms can be ound online
at: www.imd.org/ped.
Further inormation
For more details (including videos eaturing the program), visitwww.imd.org/ped or contact a Program Advisor at+41 21 618 07 00.
Alumni benefts
As a ormer participant in an IMD program, you gain membership to
our Alumni Network, with more than 75,000 members worldwide,and have access to a number o alumni benets. Find out more
at:www.imd.org/networks/alumni.
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