ooh mag
DESCRIPTION
March-April issue 2011 Monthly online and print b2b magazine. Highlights news and trends from the biggest and fastest-growing OOH markets.TRANSCRIPT
![Page 1: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/1.jpg)
mag
![Page 2: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/2.jpg)
![Page 3: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/3.jpg)
3
![Page 4: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/4.jpg)
4
Новости
«Мосгортранс» объявил о проведении торгов по выбору нового подрядчика на размещение рекламы на столичном общественном транспорте (5,55 тыс. автобусов, троллейбусов и трамваев). Минимальная стоимость контракта сроком на пять лет составляет 442 млн руб. При этом столичные власти рас-считывают получить не менее 500 млн руб. Заявки на участие в конкурсе принимаются до 28 апреля, торги состоятся 5 мая.
Контракт «Мосгортранса» с прежним подрядчиком, компанией «Техпро-гресс» (входит в группу Gallery), истек в декабре 2010 года. О своем намерении участвовать в предстоящих торгах сообщили компании «Нью-Тон» и Gallery.
По оценкам компании «ЭСПАР-Аналитик», объем столичного сегмента рекламы на общественном транспорте (автобусы, троллейбусы, трамваи) в 2010 году составил около 180 млн руб.
« М о с г о р т р а н с » и щ е т п о д р я д ч и к а
![Page 5: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/5.jpg)
5
![Page 6: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/6.jpg)
6
Новости
![Page 7: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/7.jpg)
7
![Page 8: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/8.jpg)
8
Новости
![Page 9: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/9.jpg)
9
![Page 10: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/10.jpg)
10
Креатив
![Page 11: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/11.jpg)
11
![Page 12: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/12.jpg)
12
Креатив
![Page 13: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/13.jpg)
13
![Page 14: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/14.jpg)
14
Креатив
![Page 15: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/15.jpg)
15
![Page 16: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/16.jpg)
16
Маркетинг
![Page 17: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/17.jpg)
17
![Page 18: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/18.jpg)
18
Актуальная тема
![Page 19: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/19.jpg)
19
![Page 20: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/20.jpg)
20
Актуальная тема
![Page 21: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/21.jpg)
21
![Page 22: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/22.jpg)
22
Теория
1,8х1,23х60,8х0,61х1,51,5х0,94х2,51,8х14х102,1х1,2другие
33%2769
23%1956
5%413
3%273
29%2432
![Page 23: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/23.jpg)
23
![Page 24: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/24.jpg)
24
Теория
![Page 25: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/25.jpg)
25
![Page 26: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/26.jpg)
26
Теория
«062-Реклама»150 млн руб.
другие50 млн руб.
![Page 27: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/27.jpg)
27
![Page 28: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/28.jpg)
28
Практикум
![Page 29: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/29.jpg)
29
![Page 30: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/30.jpg)
30
Практикум
![Page 31: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/31.jpg)
31
![Page 32: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/32.jpg)
32
![Page 33: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/33.jpg)
33
![Page 34: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/34.jpg)
![Page 35: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/35.jpg)
![Page 36: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/36.jpg)
36
Digital indoor
![Page 37: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/37.jpg)
37
![Page 38: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/38.jpg)
38
Digital indoor
![Page 39: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/39.jpg)
39
![Page 40: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/40.jpg)
40
Digital indoor
![Page 41: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/41.jpg)
41
![Page 42: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/42.jpg)
42
![Page 43: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/43.jpg)
43
![Page 44: OOH mag](https://reader031.vdocuments.pub/reader031/viewer/2022020421/568bf1371a28ab8933926032/html5/thumbnails/44.jpg)