Open market place: Gold rush and after

이의정Dano Lee

EA Mobilenextofsearch@gmail.com

Twitter: nextofsearch

What App Store changed

The one and only

3 Billion downloads in 18 months

“The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.”

Steve Jobs, Apple’s CEO

“I think there’s an opportunity for companies such as mine. If we can build a distribution channel and a brand, we can do well because we are more nimble,”

Tapulous Chief Executive Bart Decrem

http://www.wired.com/epicenter/2009/07/big-game-publishers-muscle-in-on-iphone-upstarts/#ixzz0gCMBlKW5

Still open for me?

Gold Rush

http://www.nytimes.com/2009/04/05/fashion/05iphone.html?_r=1&partner=rss&emc=rss

“That’s when I called my boss and said, ‘We need to talk,’ and I quit my job.”

Ethan Nicholas,iShoot developer

Former employee of Sun Microsystems

“The barriers to entry on the iPhone are low but the real challenge is accessibility and discoverability.”

Adam Sussman, vice president of worldwide publishing, EA Mobile

“One title will come and go fairly fast. So to have a real presence and to establish a brand in the mind of consumers, it takes more than just a single title.

There’s this random chance thing where somebody will come up with a great idea … but that lightning doesn’t typically strike a small publisher twice.”

Greg BallardFormer CEO, Gameloft

Are you sure it’s still open for you?

Fasten your seat belt

If the game features Multi-Touch, it can only work on Éclair 2.0 devices and beyond

BUILD RESOLUTION REFERENCE DEVICES COVERED

QVGA – NA 240 x 320 HTC Tattoo HTC Tattoo/ClickSE Robyn

QVGA – EU 240 x 320 HTC Tattoo HTC Tattoo/ClickSE Robyn

HVGA – NA 320 x 480 HTC G1 Acer: L1LG: Eve/Etna

HTC: G2, G3, Legend, Bravo, Droid Eris/DesireMotorola: Dext/Cliq, Backflip

Samsung: Galaxy, Moment, Galaxy Lite, Spica

HVGA – EU 320 x 480 HTC G1 Acer: L1LG: Eve/Etna

HTC: G2, G3, Legend, Bravo, Droid Eris/DesireMotorola: Dext/Cliq, Backflip

Samsung: Galaxy, Moment, Galaxy Lite, Spica

WVGA – NA 480 x 800 Google Nexus One Google: Nexus OneHTC: Incredible

WVGA – EU 480 x 800 Google Nexus One Google: Nexus OneHTC: Incredible

FWVGA – NA 480 x 854 Motorola Droid/Milestone

Motorola Droid/MilestoneSE Rachel

FWVGA - EU 480 x 854 Motorola Droid/Milestone

Motorola Droid/MilestoneSE Rachel

“the goal is to create an open app store ecosystem that supports every mobile device, network and application in the world

Jud Bowman PocketGear president and CEO

the state of the mobile touch web - a taptu report january 2010

What to expect in the future

PC & Mobile Convergence

4 sqaure

Our challenges

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