openhci'14-day4-宋恆-互動廣告創意

of 52 /52

Upload: openhci

Post on 11-Aug-2014

264 views

Category:

Design


8 download

Embed Size (px)

DESCRIPTION

,

TRANSCRIPT

Page 1: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 2: OpenHCI'14-Day4-宋恆-互動廣告創意

Page 3: OpenHCI'14-Day4-宋恆-互動廣告創意

Page 6: OpenHCI'14-Day4-宋恆-互動廣告創意

• Pay Per Laugh

Page 7: OpenHCI'14-Day4-宋恆-互動廣告創意

• Misereor - The Social Swipe

Page 8: OpenHCI'14-Day4-宋恆-互動廣告創意

• Hands On Search

Page 9: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 10: OpenHCI'14-Day4-宋恆-互動廣告創意

透 過 各 種 思 考 工 程

建立穩固的基石

策略擬定

T.A.

市場分析 趨勢觀察

Page 11: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 12: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 13: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 14: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 15: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 16: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 17: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 18: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 19: OpenHCI'14-Day4-宋恆-互動廣告創意

=

Page 20: OpenHCI'14-Day4-宋恆-互動廣告創意

=

Page 21: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 22: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 23: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 24: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 25: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 26: OpenHCI'14-Day4-宋恆-互動廣告創意

U B Unique

Unique

O Offering=

Page 27: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 28: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 29: OpenHCI'14-Day4-宋恆-互動廣告創意

Double A:

Page 30: OpenHCI'14-Day4-宋恆-互動廣告創意

: :

Page 31: OpenHCI'14-Day4-宋恆-互動廣告創意

: ¼ : ¼

Page 32: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 33: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 34: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 35: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 36: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 37: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 38: OpenHCI'14-Day4-宋恆-互動廣告創意

Engagement Idea

Page 39: OpenHCI'14-Day4-宋恆-互動廣告創意

(Consumer Insight) (Unique Brand Offering)

輕鬆玩造型

Engagement Idea

Page 40: OpenHCI'14-Day4-宋恆-互動廣告創意

(Consumer Insight) (Unique Brand Offering)

掰斷壓力

Engagement Idea

Page 41: OpenHCI'14-Day4-宋恆-互動廣告創意

(Consumer Insight) (Unique Brand Offering)

隨處啟動精彩運動

Engagement Idea

Page 42: OpenHCI'14-Day4-宋恆-互動廣告創意
Page 44: OpenHCI'14-Day4-宋恆-互動廣告創意

• Shadow QR Code

Page 45: OpenHCI'14-Day4-宋恆-互動廣告創意

• Nivea Solar Ad / Protection AD

Page 46: OpenHCI'14-Day4-宋恆-互動廣告創意

• Beck's Playable Poster

Page 47: OpenHCI'14-Day4-宋恆-互動廣告創意

• "BANANA TROPHY" in TOKYO MARATHON 2014

Page 48: OpenHCI'14-Day4-宋恆-互動廣告創意

• Nike 10k - Hi5