Opportunities ofASEAN Economic Community (AEC)

10 November 2011AEC

10 ASEAN Community

Island and Peninsular : Sea

Link

E

W

Continent : Land Link

ASEAN GAP

Culture• Buddhism

background• Muslim &

Christian

Location and Geography

• Land link• Sea link

Economic and Development

• CLMV• 6 countries

W

E

Land link

Mitrphol Locations

6

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Market Opportunity

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PRC : Pop 1,336.72 MillionGDP 6,422,276 M$

India : Pop 1,189.17 MillionGDP 1,598,394 M$

Russia : Pop 138.74 MillionGDP 1,678,107 M$

ASEAN : Pop 61019. MillionGDP 1 ,976,431 M$

Mid-East : Pop 2 8 7 . 16 Million

GDP 2,698,299 M$

CIS : Pop 13671.MillionGDP 523,075 M$

Bigger market & more competitive

ASEAN Opportunity

Agriculture

FoodTouris

m

PopulatioPopulation 600 n 600

MillionsMillions

Area of Area of 2,726 Million 2,726 Million

rairaiRich soil and Rich soil and sea accesssea access

21% 21% plantation plantation Rich in Rich in

Culture Culture and and

HistoryHistory

Agriculture & Food Industry

Farm to Market (Cluster)

Value added to Agriculture product, up value & sales

Muslim world

Region Pop% of

World Pop

Asia 1,332 32

Africa 540 52Europe 56 7.6North America

7.5 2.2

South America

2.5 0.4

Aust-NZ 0.5 1.5

Total 1,939 29Source : Islamic

Population Worldwide

Biggest Muslim Pop in Indonesia is 215

Millions South Asia is 444

Millions PRC 33 Millions on

the west Middle East is 287

Millions Thailand is 8

Millions Almost 1/3 of world

population >80% in Asia and

Africa

Food Ha-lal

Tourist to Thailand (Million)

Country

2552

2553 %

Asia 8.1 9.3 15PRC 0.8 1.1 38India 0.6 0.75 25Europe 3.7 3.8 3Russia 0.3 0.64 92East Europe

0.15 0.18 20

America 0.8 0.8 0Mid-East 0.4 0.5 21Austt-NZ

0.73 0.78 8

Africa 0.1 0.12 12

total14.

1 15.9

12.6

Tourist to ASEAN link

Changes

Changes

The replacement is an opportunity

Changes & OpportunitiesGood & Service Market: Consumer power Varity and niche of good and services

Mix of raw material, Production chain, Made in ASEAN, Product of ASEAN

Up-standard of Safety, Health and Environment, Organic Green product, Management CSR, ISO, use of labor

issue. High competitive both Cost Effective,

Efficiency Management, service is beyond Customer Expectation.

Marketing: Global & Regional brand, Group & Cluster, Sourcing Pool, OEM to

Brand, design development and new market in CLMV.

Service is the key competition, use of Technology, Net on line to promote

sales, change the way of life style of the people.

Price support, subsidy, price control will be less.

No tariff but NTB and NTM is replacement

Changes & OpportunitiesLogistic: New trade and industrial

route and new sea-port Infrastructure: Road, Rail, Sea Port, Industrial zone.

Cross border, Customs service, Single window, Single check point

Technology, Telecommunication, Tracking good transportation thought Logistic planning data reduce cost and

time for delivery and Just in time concept Full supply chain (Wall to wall process)

Super distributor/trader, Sourcing & Warehouse Inventory management Logistic network international is advantages, small local become sub

contract.

Changes & Opportunities Organization: Business

reorganized to fit with changes Regional/Global office, Excellent Center, Business Center, Matrix Organization, Pool/Share service, Open Office space, Home base office, online process, net

meeting, teleconference. Merger & Acquisition or JV Join venture.

Business alliance, Co-marketing programs, opportunity for SME to Share

Operations/ share service. Age of Innovative Product & Process of

work Work process standard drive, common

business process, IT-ERP SAP same accounting standard, Pool procurement online bidding, HR system, E-training.

Big business maintain only their core business, opportunity for SME to do out

source/sub contract business. International Organization, multi lingual

and cross culture environment.

OpportunitiesChange is opportunity

New opened market open for development such as CLMV, Mongolia,

central Asia, south Asia. Out source, Consultant, professional

service, IT Technology/Telecommunication

New business base on Innovation product/process, Environment, Green/bio

Industry, Health, renewable energy, online social, CSR, international standard.

Merger & Acquisition, JV Change of the new life style: Small family,

Condominium living, delivery service, Turn key service, cleaning maintenance

service, mover. Increase number of EXPAT, Cross culture,

Metropolitans society. Product & Packaging fit to new life style,

high standard driven.

SWOT Analysis

Strengths Weakness

Opportunities Threats

Next Step

SWOT analysis

Develop Strategy & Business Plan

Innovation Projects/Programs