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Oracle의 Business Intelligence를위한전략Yong Han KimOracle EPM/BI Sales Consulting

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Agenda

• 중요 BI 추세와제품전략의방향• Oracle BI Enterprise Edition Overview• Oracle BI EE의정보전달및제공• 통합, Applications과 SOA • Oracle 과 Hyperion• 결론

중요 BI 추세와제품전략의방향

BI 와 Performance ManagementIT와 Business의우선순위로지속적인관심과고려대상

“ 2007년가장중요한기술의하나로서Business Intelligence”를생각 재무분야의중요한상위영역

Sources: CIO Insight, “The Future of I.T.: What's on Top for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”

BI 전략의방향To:From:

다양한계층의광범위한활용소수전문분석가

실시간, 예측데이터(Historical) 데이터과거

통합된전사적뷰편화된뷰단

통찰력-기반(Insight-driven) 업무프로세스의최적화

결과리포트

통합된 Infrastructure와 Pre-built 분석솔루션

분석도구

Enterprise Performance Management SystemBI의확장과연계

Oracle의제품전략

• 통합된분석 Applications• 전사적, 산업특화된분석과 CPM(Corporate Performance

Management) Applications

• 통합된 Business Intelligence Tools• 최상(Best-of-Breed)의차세대 Business Intelligence 기술

Platform

• 통합된 Business Intelligence Database• 데이터베이스에통합된 Business Intelligence와 Data Mining 기능

임의의정보를탐색하고발견하는기술환경의제공

Gartner Magic Quadrants에서의 LeaderBI, Performance Management, DW

BI Platforms Jan 07

Data Warehousing, Sep 06

CPM Suites, Oct 06

Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

시장점유에서의 Leader

Market SegmentMarket Segment Oracle PositionOracle Position

#1Business Analytics (Total BI/DW tools + apps)

#1Business Analytics Tools

#1Data Warehousing Tools

#1Analytic Applications (Total)

#1Financial and BPM Analytic Applications

#1CRM Analytic Applications

Source: IDC; includes Hyperion

현재의 #1 선호 BI VendorInformationWeek Survey of IT Professionals

Source: InformationWeek

Oracle Business Intelligence Suite Enterprise Edition (OBIEE)

Oracle BI Platform 제품개요

•Max 50 users and 2 CPUs•Data source restrictions

Discoverer PlusDiscoverer Plus OLAPDiscoverer Viewer ReportsBI BeansExcel Spreadsheet Add-In

Oracle BIStandard EditionSEEE

BI ServerAnswers (Ad Hoc)DashboardsBI PublisherDelivers (Alerts)Disconnected AnalyticsMicrosoft Office Add-In

Oracle BIEnterprise Edition

Oracle BIStandard Edition OneSE1

New

BI ServerAnswers (Ad Hoc)DashboardsBI Publisher

Database SE OneOracle Warehouse Builder

Hyperion BI products RTD Oracle Real-Time Decisions ODI Oracle Data

Integrator

Hyperion Essbase BAM Oracle Business Activity Monitoring

확장되고통합된 Business Intelligence Infrastructure 제공

Data Integration

Ad-hoc Analysis

Interactive Dashboards

Essbase Analytics

Reporting & Publishing

ProactiveDetectionand Alerts

Disconnected& MobileAnalytics

MS Office& OutlookIntegration

Common Enterprise Information Model

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcessEssbase

전통적 BI Tool의문제점

• 각 BI 툴인자신의메타데이터와 KPI의해석• “Single source of truth”를의미하는공용메타데이터의부재• 각분석의유형에대한일관성없는사용자인터페이스

Query & Report Portal/ScorecardOLAP Analysis Data Mining

Metadata Metadata Metadata Metadata

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Common Enterprise Information Model일관성, 보안, 재사용성및유연성을제공

•사용자에적합한 “Role-based”정보의뷰제공

•사업성과, Metrics와계산의일관된정의

•한번모델생성후다양한구성요소에서사용

•다양한데이터소스에대한연계성지원

• User roles, preferences• Simplified view• Logical SQL interface

• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series

• Map Physical Data• Connections• Schema

Presentation Layer

Physical Layer

Semantic Object Layer

Oracle BI Enterprise Edition구축사례

Aerospace & DefenseCommercial BanksPharmaceuticalComputer Office EquipDiversified FinancialsRailroadMedical Products & Equip TelecommunicationsSecuritiesNetwork & Comms EquipLife & Health Insurance

5 of the top 64 of the top 58 of the top 96 of the top 93 of the top 43 of the top 43 of the top 65 of the top 63 of the top 62 of the top 43 of the top 5

Cisco Systems의 Enterprise BI Pervasive Intelligence

2001

Num

ber o

f Use

rs

2002 2003 2004 2005

eExec:Forecast Accuracy

500eExec

1,500M3: Marketing Effectiveness

3,000HCMC:

Human Capital Mgmt

8,000

SCRI: Sales & Channel

Reporting Initiative

Enterprise Standard

QualityEngineering

SupplierPerformance

20,000 +

• Started with Top 500 Executives, providing real-time global picture of business performance.

• Continued to expand use to Marketing, HR, Sales, Engineering

• Leveraging Terabytes of data from multiple systems

• 30% employee productivity gain in some areas

OBIEE의 정보제공및전달

완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스

Oracle InteractiveDashboards

• 직관적이며, 개인화된 Live 대시보드의제공• 강력한대시보드간의탐색과동적, 이벤트기반및안내분석의지원

• 모든사용자에게간단하지만, 강력한 Intelligence의제공

• 100% Web UI를통한강력한비정형분석• 챠트, 피봇테이블및대시보드의생성, 설계및편집• 직관적이고, 간단한 Business Model을통한일반사용자의자기학습지향사용자인터페이스

Oracle Answers

• 전향적인 Insight를위한자동화된인지와통보• 다중포맷을이용한임의장치에컨첸츠전달• 다단계분석과분석워크플로우의지원

Oracle Delivers

완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스

• “Pixel-perfect”리포팅과배포지원• 친숙한도구(예, Word, Adobe)를통한리포트구성• 모든문서요청을위한단일제품지원

Oracle BI Publisher

• 이동환경을위한완전한분석환경의지원• 서버와연결된것과동일한기능및 UI 지원• 완전하고점진적인데이터동기화를통해최소 Data set 크기의신속한갱신

Oracle Disconnected Analytics

• 대화형 Excel 과 PowerPoint Add-in 지원• BI EE 데이터, Business Model과 Report 카탈로그의사용지원

• Local spreadsheet에서발생하는데이터단편화방비

Oracle MS Office Plug-in

완전한 Insight 전달기능Pervasive Intelligence를위한사용자인터페이스

• XBRL 지원• 비대칭형리포트(Asymmetrical Reports)• 관리리포트와 Books

Oracle Financial Reporting

• Excel, PowerPoint, Word 와 Outlook• 재무성과관리 Applications와통합• 오프라인 Planning

Oracle SmartView for Office

• 비정형다차원분석• 재무성과관리 Applications와통합• 재무(Financial) 대시보드

Oracle Web

Analysis

Oracle Interactive

Reporting & SQR

• 소스에대한직접질의와리포팅• 대용량 Production Reporting 생성

통합, Applications과 SOA

The #1 BI Vendor 영역“기존 Applications과통합할수있는기능”

Source: InformationWeek

BI의다음단계

“Business intelligence (BI) is moving into the context of the business process, not just to make users’ information experience more effective, but also to allow for business process optimization.”

Software Macro-Trends: Reshaping Enterprise Software - Sep 2005

기존 IT 투자환경과운영이기종시스템과의 “Hot-Pluggable”

Any JSR 168 Portal

Oracle BI, HYSL, BOBJ, COGN, MSTR, Actuate ..

Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards ..

Excel, Outlook,Lotus Notes ..

PortalsPortals Analytic ToolsAnalytic Toolsand Reportingand Reporting ApplicationsApplications Desktop ToolsDesktop Tools

Oracle BI Enterprise EditionCommon Enterprise Information Model

SecuritySecurity Data AccessData Access ETLETLOracle RDBMSOracle OLAP OptionMicrosoft SQL Server

& Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, TextOthers ..

Oracle Data Integrator (Sunopsis)

Oracle Warehouse Builder

InformaticaAscentialOthers ..

OracleKerberosiPlanetMSFT ADNovellCustom Others ..

Oracle 솔루션과의 Pre-integrationBI 가치확대및 TCO의최소화

• Pre-built BI Applications –다양한 Applications을위한 Pre-built Analytics 제공• Embedded analytics - BI가 Process와동일한 Context로존재• “Action Links” – BI와트랜잭션 Applications 간의투명한사용자인터페이스• Oracle Apps를위한사전통합된보안모델의지원

Oracle Applications Sample Integration Points / Benefits

• Oracle SOA & BPEL Process Manager 통합 – Intelligence Process• Oracle Identity Management & Security 통합• Oracle Portal 통합 –웹환경의광범위한배포를위한 BI 컨텐츠제공• Oracle Enterprise Manager 통합 – BI 성능에대한보다나은관리

Oracle Fusion Middleware

• Oracle DBMS를위한최적화 –질의성능의향상•고급 Embedded 분석을위한 OLAP과 Data Mining과의연계

Oracle Database

Oracle BI ApplicationsOBIEE 상에서제작된 Pre-built Analytics Applicatoins

SalesService &Contact Center

MarketingOrder

Management& Fulfillment

Supply Chain Financials Human

Resources

Oracle BI Applications

Oracle BI Suite EE

Ad-hoc Analysis

ProactiveDetectionand Alerts

MS OfficePlug-in

Reporting & Publishing

Interactive Dashboards

DisconnectedAnalytics

WebServices

PackagedETL Maps

UniversalAdapters

IVR, ACD, CTIHyperionMS Excel

Other Data SourcesDW Schema

신속한전개및 TCO의최소화전통적 BI 툴을이용한

설계와개발Oracle BI

Applications

Weeks or Months

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Back-end ETL andMapping

DW Design

Define Metrics& Dashboards

Training / Roll-out

Training / Rollout

Quarters or Years

신속한적용TCO의최소화보증된선진 Business Value

장점

1. Custom BI Apps의개발2. Oracle BI Apps의활용3. 2가지에대한통합

사용및적용의용이성

“Role-based”대시보드와 Pre-defined Metrics의제공

Pre-built DW 설계, EDW로의적용

기타 Apps를위한 Pre-built Business Adapter 지원

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points

• 가시성과 Business Insight• BI는 Insight를 Processes로제공

• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business

Process 또는 Event를 Trigger

• 통찰력-지향 Business Processes• Process에서의사결정 Point는

Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가

BPEL, ESBOracle BI & BAM

• Oracle BAM은운영중인Business Processes의가시성을제공

• Oracle BI EE는 Application과Process 데이터를통합

The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points

• 가시성과 Business Insight• BI는 Insight를 Processes로제공

• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business

Process 또는 Event를 Trigger

• 통찰력-지향 Business Processes• Process에서의사결정 Point는

Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가

• BI 통보로부터 Oracle EBS 내에서 Business event의생성

• Interactive Dashboard 로부터BPEL Workflow의호출

• Delivers 통보로부터 BPEL Workflow의호출

BPEL, ESB

Oracle BI

The Fusion of BI & Business ProcessesOracle BI and SOA Suite – Sample Integration Points

• 가시성과 Business Insight• BI는 Insight를 Processes로제공

• Insight 로부터 Action• BI 사용자또는 BI Alert는 Business

Process 또는 Event를 Trigger

• 통찰력-지향 Business Processes• Process에서의사결정 Point는

Analytics에의해유도• 조건부 Process 단계는다음단계를위한 KPI와조건을평가

• BPEL Workflow 내에서 BI 조건의평가

• Business Rule 내에서 BI Embedding

• Business Intelligence 서비스

• Real-time Decisions

BPEL, ESB Oracle BI

Oracle Real-Time Decisions (RTD)운영 Apps에서비스로서의사결정을강화

•실시간의사결정을강화하기위해규칙과예측분석을통합

•기존 Applications과데이터소스에쉽게통합할수있는개방형 SOA 지원

•임의 Business Process 또는고객반응에 Intelligence의적용

•지능형 Offer 생성을위한 Pre-built 분석Applications

MarketingAutomation

DataMining

BusinessIntelligence

Oracle Real-Time Decision Engine

Web ATM Kiosk POSIVRContact Center

고객유지비용의감소

Outbound 마케팅비용의감소

Inbound 마케팅효율성증가Cross/Up-sellingProfitability / RevenueProcess 효율성

장점

Oracle 과 Hyperion

기업은통합된 BI와성과전략이필요

“The majority of customers are purchasing and implementing BI and CPM as disparate point solutions, which weaken their ability to achieve pervasive BI or to link BI platform and CPM suites capabilities into an integrated continuum to drive business transformation from the strategic level to the process level”

Employ a Coordinated Approach to Business Intelligence and Corporate Performance ManagementApril 24, 2007, ID Number: G00147390

전사성과관리시스템트랜잭션, Intelligence와재무시스템을통합

Enterprise Resource Planning Systems

Operational Business

Intelligence Systems

Enterprise Performance Management

System

Financial Performance Management

Systems

새롭게확장된 Oracle BIEPM를위한 System

BI Tools 과 Foundation

Business Intelligence 와성과관리 Applications

Oracle Business Intelligence

최상의 BI Tools 제공통합된 BI Foundation 제공Enterprise Semantic Model

운영 Business Intelligence Applications성과관리 ApplicationsBI와 EPM의연계및통합

임의정보기술환경과의연계 – Oracle, Non-Oracle, 또는혼용Hot-Pluggable

Oracle BI Tools 과 Foundation확장되고통합된 Business Intelligence Infrastructure

Ad-hoc Analysis

Interactive Dashboards

ProactiveDetectionand Alerts

MS Office& OutlookIntegration

Reporting & Publishing

Disconnected& MobileAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

Essbase

Common Enterprise Information Model

EssbaseAnalytics

Data Integration

결론

요약 – Oracle’ Business Intelligence

• 포괄적이고, 통합된 BI 플랫폼제공• Common Enterprise Information Model• 기존 IT 투자와연계할수있는 “Hot Pluggable”지원• Oracle Applications과기술과의사전-통합성• 입증되고, Pre-built 된 BI Applications의완전한지원• Survey 기관에의해입증된 BI Leader로인지• 선진기업과 IT 전문가들사이에가장선호하는선택과입증된성공사례

Oracle EPM/BI Seminar 안내

• 일시 : 2007년 11월 28일(수) 13:00 ~ 18:00• 장소 : 코엑스인터컨티넨탈호텔비바체룸(B1)• 주제 : Oracle Hyperion EPM&BI Solution 소개• 구성 : Hyperion이Oracle 로합병된후 Product 방향및신규기능 update

1.30 pm to 2.00 pm 등록

2.00 pm to 2.10 pm 인사말

2.10 pm to 2.40 pm Oracle Applications Strategy

2.40 pm to 3.20 pm Hyperion EPM/BI Product Update

3.20pm to 3.40 pm Break

Track1 (EPM) Track2 (BI)

3.40 pm to 4.20 pmBusiness Planning (Case Study )

- H 사사례중심BSC (Case Study)- K 사사례중심

Collaborate Between MOLAP and ROLAP4.20 pm to 5.00 pm

Consolidation & IFRS -사례중심한국모델제시

5.00 pm Q&A 및행사종료