oracle - nuevas tendencias de movilidad

Nuevas tendenciasMovilidad

Enrique Martín Casado

Director PreventaRestaurante Rubaiyat, 24 de Abril de 2014

2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

• Fixed-mobile substitution• Mobile data increases

x26 by 2015• Video and OTT providers

drive traffic• Social networking

consumption patterns• On-device and network

capabilities mobile experiences• Change in mobile value chain

Driving Forces – the Mobile Lifestyle

Glo

bal U

sers

(Mill

ions

)

Source: Morgan Stanley Research, 2011

3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Mobility World Segmentation

Mobilise the Enterprise(employees & partners)

Employee Self-Serv

RoadWarriorsdashboards

Supplier Mobile App

Mobilise your business

Mobilise the Marketplace(customers)

Mobile Advertisement

Proximity Marketing

Mobile Web

Mobilise Things (M2M)(devices)

Vehicle diagnostics

Smart metering

Urban management

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template4

MOBILE SECURITY

Build Your Own Apps

Oracle’s Mobile Apps

ORACLE’S MOBILE STRATEGY

ORACLE MOBILE PLATFORM

APP

5

Mobile Architecture Choices

Mobile WEB

Online application accessed through mobile device browser

Browser governs access to local storage and device services (camera, GPS, etc.)

Highly reusable code

Multiple device TREND:

Responsive Design

Native MobileApps

Application installed & runs on device

Each app is optimized for a specific mobile platform and form factor

Direct access to local storage and device services

Code reuse is difficult Skill reuse is difficult

Hybrid MobileApps

Application container installed & runs on device

Optimized for specific mobile platform & form factor

Direct access to local storage and device services

Code reuse and portability vastly simplified

Native App(iOS)

Facebook in Safari

6

• Different Resolutions

• Mobile OS Proliferation

• Disparate back-end systems

• Security

• Different User Scenarios

85%

Hybrid Applications

OracleADF

Mobile

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.7

Oracle ADF – Multichannel Framework

OracleADF

Database

Web Services

Cloud

Web

MobileOffice

Legacy Systems

Oracle Applications


What is so special about ADF Mobile Develop once & deploy to multiple

platforms (iOS and Android) Lightweight Java virtual machine JVM HTML5 / JavaScript GUI based Protect against mobile platform shifts –

framework adapts for you SOAP & REST Services Modular development Secure with Authentication, Access

Control and Encryption

(*) Acceso a capacidades nativas mediante Phonegap de forma transparente

9

Mobile Web

WebCenter Sites(responsive design)

10

Responsive SitesWhat does it means?

“Responsive design is not a technology, it’s a development philosophy to design and optimize from the outset for multiple touchpoints including “

FORRESTER Benefits

• Single set of front-end code to build a site that responds within the constraints of the device to deliver an experience that is contextual to the size and orientation of the screen.

• Single ‘web’ team aligned around a single technology (CSS3 & HTML5) and writing a single set of code

• Unique URL for every device (SEO).

• Fluid Images / Fluid Grid• CSS Media Queries

11

Responsive Devices: Unified Design TechniquesFlexible Grids & Responsive Images

• Fluid Images / Fluid Grid

• CSS Media Queries

• Unique Set of Templates


What Customers Have Told Us

Enterprise mobile device use is increasing, BYOD is becoming standard and BYOD requires a user-centric solution (not device-centric)

Securing access to enterprise applications and content presents new security risks, as phones are lost, stolen etc.

Customers seeking solution that separate personal and corporate data and applications

Organizations have a key requirement to secure basic productivity apps and work with bespoke apps

Existing mobile solutions in the market require a complete parallel stack to secure mobile access

Secure Mobile Access to Enterprise Apps & Content


Oracle’s Mobile Security Plan Securely Separate And Manage Corporate Apps And Data On Devices

Secure Container For App Security And Control

Secure Controls And Management For Enterprise Apps

Extend IDM Services To Avoid Redundancy And Overlaps

Separate, protect and wipe corporate applications and data

Strict policies to restrict users from viewing/moving data out of container

Consistent support across multiple mobile platforms

• Secure communication with enterprise application servers

• Corporate app store

• Common users, roles, policies, access request, cert etc.

• SSO for native and browser apps • Risk/policy based step up and

strong authentication

17

Oracle Mobile Security SuiteMAM: Mobile Application Management

Mobile Security Container secures data and enforces DLP

AppTunnel replaces mobile VPN

Mobile Security Access Server supports Windows SSO & 2-factor

Admin Console manages security and authorization policy


Email, ftp, scp, …

EBS, PSFT, JDE, Siebel

Other

?

Oracle Mobile StrategyA matter of logic…or like this!

Ora

cle

Ser

vice

Bus

Oracle Mobile Agent

Web

A

pps

SOAP

REST/JSON

HTTP

HTTP

App

Tun

nel

Secured


Big DataSSources

IOTSensors

gave information

about consumers interaction

s

Social ActivityPeople

Sentiment and

Behaviour

Mobile Devices Are the

new source of

User Context

Information Structure


Q&A

oracle - nuevas tendencias de movilidad

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