orc 2013 sponsorship proposal

ORC

SPONSORSHIP PROPOSAL 2013

ORC Central European championship

ORC INTRODUCTION TO THE EVENT

ORC One of the top offshore sailing events in Europe §  ORC Central European Championship 2013 will be held in Cres, Croa;a 1st to 8th June §  The event collects the best offshore sailing teams in Europe and some of the best on a

global scale for the ul;mate challenge against their long-‐standing rivals. §  Fast ac;on in some of the worlds fastest sailboats means a guaranteed exci;ng exposure

for the event’s commercial partners! §  Races will be managed by the Sailing Club of Rijeka, one of the most ac;ve sailing clubs in

Croa;a, and boats will be hosted in the ACI Marina of Cres with more than 450 berths!

ORC A valuable target audience

Both the par;cipants of the event and the fans of offshore sailing watching it are an excellent target market for dynamic, upscale brands and for B2B marke;ng in a unique seSng. Sponsoring the event means crea;ng a passionate edge in communica;ng with a decision-‐making audience!

ORC Strong media attention The ORC events have tradi;onally received strong media aUen;on due to the number and quality of par;cipa;ng sailors. The media aUen;on ranges from specialty websites and magazines to top media networks around the world

ORC TV & online videos exposure in Croatia and beyond §  Professional media produc;on and distribu;on by Icarus Sailing Media §  Video highlights broadcasted on main Croa;an TV channels and online sailing media §  Interna;onal TV reach through inclusion in the worldwide programming of Inside Sailing

ORC The benefits of sponsoring the ORC Central Europeans §  Upscale audience: ORC events have an upscale audience which is a great match to

wealthy individuals and various decision makers in the market. §  Strong Media Exposure: The media distribu;on and promo;on of the event will be

strong and mul;ple on a na;onal scale and quite significant interna;onally §  Ac7ve followers: The ORC followers enjoy watersports and an ac;ve lifestyle, an

excellent target for dynamic and innova;ve products or services. §  Exci7ng media content for any corporate need: The sponsorship packages include

rights free branded media material to be used in corporate communica;on.

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ORC MEDIA REPORT 2012

In 2012 the Sailing Club of Rijeka hosted the ORC Mediterranean Championship at ACI Marina of Cres. Icarus Sailing Media managed the media produc@on and distribu@on of the event offering significant local & interna@onal exposure. Video highlights from the event were featured in online sailing media, TV news and interna@onal sailing TV series.

ORC Global Online Media Reporting

The videos of the ORC Med Championship 2012 in Cres aUracted a lot of aUen;on from sailing, sports and generic print and online media. Click on each of the logos below to read some examples of the print/online exposure

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ORC TV exposure around the world

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INTERNATIONAL MEDIA THROUGH TV PROGRAMMING OF ICARUS SAILING MEDIA

The videos from the ORC Med Championship 2012 were broadcasted from Croa;an and interna;onal TV channels offering a significant media exposure around the world.

CROATIAN TV CHANNELS THROUGH VIDEO HIGHLIGHTS ON NEWS

[video highlights on sport news] [video highlights on central TV news]

[10’ inclusion in the 7th episode of Inside Sailing]

ORC Media Type of media Audience (K) Times Shown Minutes Impressions (K) Average CPM Value (EUR)

Inside Sailing (TV) 6,742 3 10’ 202,275 1.53 309,481

Inside Sailing (TV) 110 2 10’ 2,200 4.47 9,834




Online Media 14 5 5’ 350 30 10,500

Other online media

Online Media

More than 70 5 5’ More than

1,7500 30 More than 52,500

Social Media 6 1 5’ 30 30 900

Croa;an TV 358 3 1’ 1,076 6.23 6,705

Croa;an TV 124 5 3’ 1,874 6.23 11,680

TOTAL VALUATION More than 231 million

More than EUR 503K

ORC Med 2012 media valuation reached €503K

Sources of analysis: Y&S Interna;onal, Google Trends, Alexa, Compete, Corporate websites, Efficient Fron;er, Nielsen Audience Measurement, Icarus Marke;ng Team research and analysis; * sail.tv distributes videos to 86 sailing websites and boatsonTV to 156; ** Assuming 1 impression every 1’ of video;

ORC Example: Airings of Inside Sailing 7th episode Network Day Air Date Time

ESPN Malaysia HD SAT 29/9/12 06:30:00

ESPN Malaysia HD MON 1/10/12 07:30:00

ESPN SEA HD MON 1/10/12 19:00:00

ESPN SEA HD FRI 5/10/12 00:30:00

ESPN SEA HD FRI 5/10/12 15:30:00

ESPN SEA HD SAT 6/10/12 04:30:00

STAR Sports China TUE 2/10/12 14:00:00

STAR Sports China SAT 6/10/12 03:00:00

STAR Sports SEA-‐NPL FRI 28/9/12 05:30:00

STAR Sports SEA-‐NPL THU 4/10/12 03:30:00

STAR Sports Indonesia MON 1/10/12 07:30:00

STAR Sports India TUE 2/10/12 07:00:00

STAR Sports India WED 3/10/12 04:00:00

STAR Sports Malaysia MON 1/10/12 07:30:00

STAR Sports SEA MON 1/10/12 07:30:00

STAR Sports Singapore FRI 28/9/12 05:30:00

STAR Sports Singapore THU 4/10/12 03:30:00

STAR Sports Singapore SAT 6/10/12 06:30:00

Network Day Air Date Time

Nau;cal Channel SUN 18/11/12 21:00:00

Nau;cal Channel MON 19/11/12 00:30:00

Nau;cal Channel TUE 20/11/12 04:15:00



Nau;cal Channel WED 21/11/12 09:45:00

Nau;cal Channel THU 22/11/12 12:30:00

Nau;cal Channel THU 22/11/12 22:45:00

Nau;cal Channel FRI 23/11/12 01:30:00

Nau;cal Channel FRI 23/11/12 17:00:00

Nau;cal Channel SAT 24/11/12 03:15:00

Nau;cal Channel SAT 24/11/12 08:45:00

Nau;cal Channel SUN 25/11/12 17:00:00

Setanta Sports WED 26/09/12 15:30:00

Setanta Sports THU 27/09/12 00:00:00

Setanta Sports MON 1/10/12 03:30:00

Setanta Sports MON 1/10/12 14:45:00

* Airings of Inside Sailing episodes is data coming directly from the TV Channels p.12

ORC SPONSORSHIP OPPORTUNITIES

ORC Branding on Boats

§  Branding applies to all par;cipa;ng boats

§  Partner exposure with large s;cker on the boat hull and flag on the backstay

§  Main Sponsors exposure with s;cker on the boat hull

§  Supporters exposure with s;cker on the boom

A

ORC Official Billboard

§  Outdoor display at

the ACI marina of

Cres before & during

the days of the event

§  Use as backdrop for

interviews

§  Ceremony awards

signage

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A

ORC

ORC Venue Branding & Advertising Stands §  Adver;sing stand at Cres marina

§  Adver;sing stand up rolls

§  Award ceremony signage

§  On-‐site promo;ons & free product supply

A

ORC

§  On-‐screen graphics promo;on

in results, interviews, 3D

realis;c anima;on

§  Video broadcas;ng on TV

§  Video broadcas;ng and online

videos with a total media value

that exceeds 500 thousand

Euros

§  Video integra;on in the online

media and social media

Video Branding

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A

ORC Social Media & Event Website

§  Thousand posts views on

facebook from sailing fans

and their friends

§  More than 5.000 website

visits during the month of the

event

§  Video integra;on in the

online media and social

media

A

ORC Branded Boat §  Branding applies to one boat

§  Big s;cker on the boat hull and big s;cker on the main sail

A

ORC

Contact the Icarus Sailing Media commercial rights team at [email protected]

orc 2013 sponsorship proposal

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