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ORGANIZATIONAL BEHAVIOR

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Page 1: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

ORGANIZATIONAL BEHAVIOR

Page 2: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Course Objectives

• Identify and describe key issues in organizational behavior at the individual, group and organizational level

• Place these issues in organizational and societal contexts

• Develop academic research analysis, reflection, and critical thinking skills

Page 3: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Structure of the course

• Why study OB– Introduction to the course

– What is OB

– Predicting organisational outcomes

• Individuals in organisations– Individual behaviour

– Personality and learning

– Motivation

Page 4: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Structure of the course

• Groups in organizations– Group dynamics and team building

– Leadership

– Power and Politics

• The organizational system– Organizational Culture

– Organizational change and development

– The future of organizational behavior

Page 5: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

OB Objectives

• On successfully completing this module students will be able to– Define the field of organizational behaviour 

– Discuss the major challenges and opportunities for managers using organisational behaviour concepts 

– Discuss why managers require knowledge of OB 

– Discuss the importance to managers of productivity, performance, job satisfaction, work practices, absenteeism and job turnover is important to managers. 

Page 6: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

• Managers are individuals who achieve goals through other people.

• An organisation is a consciously coordinated social unit, composed of two or more people, that functions on a relatively continuous basis to achieve a common goal or set goals

Some Definitions

Page 7: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

• Planning• Organising

• Leading• Controlling

Page 8: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Mintzberg’s Managerial Roles

Interpersonal roles (leading*):– Figurehead, leader, liaison

• Information roles (Administering*): – Monitor, disseminator, spokesperson

• Decisional roles (Fixing*):– Entrepreneur, disturbance handler, resource allocator,

negotiator

* terms used by Handy (1985:363)

Page 9: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

What is Organisational Behaviour

OB is a field of study that investigates the impact that individuals, groups and structure have on behaviour within organisations, for

the purpose of applying such knowledge towards improving an organisation’s

effectiveness.

Page 10: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

We all study peoples behavior

• We observe, sense, listen, ask and read• We learn from the experiences of others• We make generalizations to predict and explain

the behavior of others• Organisational behaviour is attempts to replace

‘intuition’ with a systematic study that looks at cause and effect relationships

Page 11: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Challenges & Opportunities for OB

• Improving people skills• Improving quality and productivity• Managing workforce diversity• Responding to globalisation• Empowering people• Coping with ‘temporariness’• Stimulating innovation and change• Emergence of the e-organisation• Improving ethical behaviour

Page 12: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

PsychologyPsychology

SociologySociology

Social Psychology

Social Psychology

AnthropologyAnthropology

Political Science

Political Science

Motivation & learning Personality& perceptionLeadership effectivenessJob satisfaction & job designIndividual decision makingAttitude measurementWork stress

Motivation & learning Personality& perceptionLeadership effectivenessJob satisfaction & job designIndividual decision makingAttitude measurementWork stress

IndividualIndividual

GroupGroup

OrganisationalSystem

OrganisationalSystem

Group dynamicsCommunicationPower& conflict

Group dynamicsCommunicationPower& conflict

Formal organisation theoryOrganisational changeOrganisational culture

Formal organisation theoryOrganisational changeOrganisational culture

Behavioral changeCommunicationGroup processes & decisions

Behavioral changeCommunicationGroup processes & decisions

Comparative attitudesComparative attitudes

Organisational cultureOrganisational culture

Intra-organisational politicsIntra-organisational politics

Study of Organisational

Behaviour

Study of Organisational

Behaviour

BehaviouralScience

Contribution(examples)

Unit of Analysis Output

Page 13: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organisation systems level

Group level

Individual level

Page 14: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

A response that is affected by an independent variable.

The presumed cause of some change in the dependant variable.

Page 15: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Independent variables in Organisational Behavior

Individual level– biographical characteristics, personal characteristics; inherent

emotional framework, values and attitudes & basic ability levels– Perception, individual decision making, learning, motivation

• Group level– Dynamics of group behavior, communication,leadership,power

and politics, intergroup relations & between group conflict

• Organisational Level– Internal organisational culture, organisational structure, work

processes, jobs & HR policy and practices

Page 16: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Dependent variables in OB

– Productivity– Absenteeism– Turnover– Job satisfaction– Organisational citizenship

Page 17: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organizational Behavior

Organizational Behavior and Organizational Performance

Page 18: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Productivity

• This is a measure of performance effectiveness (achievement of goals) and performance efficiency (the ratio of inputs to output). This is the major concern of organizational behavior.

Page 19: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Absenteeism

• This is the failure attend work. Unexpected absences can disrupt the work of the organization, and reduce quality and quantity of output. This in turn affects the organization’s effectiveness and efficiency, which lowers productivity.

Page 20: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Employee Turnover

• This is a measure of voluntary or involuntary permanent withdrawal from the organization. A high turnover rate can mean increased direct costs (recruitment, selection, training) and lower productivity, through disruption of work processes.

Page 21: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Job Satisfaction

• This is the general attitude that employees have towards their job. It is the difference between the rewards employees receive, and the rewards they believe they should receive. These rewards can be tangible (such as pay and benefits) or intangible (such as status and challenge). There is some evidence that satisfied employees are more productive.

Page 22: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Job Satisfaction

• Mentally challenging work

• Equitable rewards

• Supportive working conditions

• Supportive fellow employees

• Personality-job fit

Page 23: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organizational Citizenship

• Discretionary behavior that is not part of the job requirements, but promotes the effective functioning of the organization, e.g.– Making constructive statement about the organization

or work group– Helping others in the team– Volunteering for extra job activities– Avoiding unnecessary conflicts– Respecting the spirit of the rules and regulations– Tolerating the occasional work related imposition

Page 24: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Effect of Job Satisfaction on Employee Performance

• Satisfaction & Productivity– Happy employee = a productive employee?

• Little evidence to support a causal link

• Correlations low

• Outside factors also have an impact: job market

• Arguably, rewarding performance (pay, promotion , recognition) improves productivity, and more these rewards also increase satisfaction

Page 25: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Effect of Job Satisfaction on Employee Performance

• Satisfaction & Absenteeism• E.g. Sick leave policies

– Consistent negative relationship between satisfaction and absenteeism, but the correlations are not high

– Dissatisfied employees are more likely to miss work but other factors have an impact on the relationship

Page 26: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Effect of Job Satisfaction on Employee Performance

• Satisfaction & Turnover• Consistent negative relationships,• Higher level of correlation than for absenteeism

• Economic factors• Promotion opportunities• Stress• Non-work issues• Stability• Personality

Page 27: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Effect of Job Satisfaction on Employee Performance

• Job satisfaction and organizational citizenship behavior– Logically should be linked

– Modest overall relationship between job satisfaction and OCB

– Relationship depends on perception of fairness (of the organizations policies procedures etc)

Page 28: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Employee Responses to Dissatisfaction

• Exit– Dissatisfaction expressed by behavior directed towards leaving

the organization

• Voice– Dissatisfaction expressed by active and constructive attempts

to improve conditions

• Loyalty– Dissatisfaction by passively waiting for conditions to improve

• Neglect– Dissatisfaction expressed by allowing conditions to worsen

Page 29: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organizational Commitment

• Positive emotional attachment held by employees towards their work

– Strong belief in, & acceptance of, the organization’s goals & values by the individual

– Employee’s commitment & willingness to exert consistent & sustainable effort for the organization

– Lower turnover & less absenteeism

Page 30: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organizational Behavior

The Individual in the Organisation

Page 31: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

What Is Perception?What Is Perception?

A process by which individuals organise and interpret their sensory impressions in order to

give meaning to their environment

What one perceives may be substantially different from reality !

Page 32: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Factors that Influence Perception

Factors that Influence Perception

Factors in the perceiver• Attitudes• Motives• Interests• Experience• Expectations

Perception

Factors in the target• Novelty• Motion• Sounds• Size• Background• Proximity

Factors in the situation• Time• Work setting• Social setting

Page 33: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Attribution Theory

• Attempt to explain the ways we judge people, based on the meaning we attribute to their behaviour

• Causes of behaviour can be – External (situation or environment)

– Internal (believed to be under the personal control of the individual)

• Whether attribution is internal or external depends on– Distinctiveness

– Consensus

– Consistency

Page 34: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Attribution Theory – determining how people explain or attribute the causes of an

individual’s behaviour

IndividualBehaviour

Distinctiveness

Consistency

Consensus

External

Internal

External

Internal

Internal

External

High

High

High

Low

Low

Low

Page 35: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Shortcuts to Judging Others

• Selective Perception – People selectively interpret what they see based on their interests, background,

experience, and attitudes.

• Projection – Attributing one’s own characteristics to other people.

• Stereotyping – Judging someone on the basis of the perception of the group to which that person

belongs.

• Halo Effect– Drawing a general impression about an individual based on a single characteristic.

• Contrast Effects – The evaluation of a person may be affected by comparing him or her to others who

rank higher or lower than the individual on the same characteristics

Page 36: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Judgments are important in organisations.

• Employment interview

• Performance expectations

• Performance evaluation

• Employee effort

• Employee loyalty

Page 37: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Evaluative statements or judgements concerning objects, people or events.

Components

• Cognitive - Opinion or belief segment

• Affective - Emotional or feeling segment

• Behavioural - Intention to behave in a certain way toward someone or something.

Page 38: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Attitudes

• Attitudes are evaluative statements concerning objects, people or event

• Attitudes (like values) come from parents, teachers, peer group members etc.

• Attitudes are less stable than values.• Attitudes can directly effect work behaviour

Page 39: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Types of Job Related Attitudes

Types of Job Related Attitudes

Job Satisfaction

Job Involvement

Organisational Commitment

Page 40: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Job satisfaction

• An individual’s general attitude toward his/her job. – A high level of job satisfaction equals positive attitudes

toward the job and vice versa.

• Employee attitudes and job satisfaction are frequently used interchangeably.

Page 41: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Job involvement

• The measure of the degree to which a person identifies psychologically with his/her job and considers his/her perceived performance level important to self-worth.– High levels of job involvement

– Fewer absences and lower resignation rates

• More consistently predicts turnover than absenteeism

Page 42: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organisational CommitmentOrganisational Commitment

An effective and emotional attachment held by employees towards their work.

Factors

Belief in & acceptance of organisational goals.

Willingness to exert considerable & sustained

effort for organisation

COMMITMENT

Desire to continueto be part of the organisation

Page 43: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organizational commitment

• Negative relationships between organizational commitment and both

absenteeism and turnover. – Organizational commitment is a better indicator of turnover than

the job satisfaction is

– It is a more global and enduring response to the organization as a whole than is job satisfaction.

• As employment becomes less permanent (casuals, contracts etc.) organisational commitment may now be less important than in the past– May be being replaced by occupational commitment

Page 44: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Any incompatibility between two or more attitudes or between behaviour and attitudes.

Page 45: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Emotions

Affect – a broad range of feelings that people experience

Emotions – intense feelings that are directed to someone or something

Moods – less intense than emotions, and lack a contextual stimulus

Page 46: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Emotional Dimensions

Variety6 universal emotions:

anger, fear, happiness, disgust & surprise

IntensityFrequency & duration

Page 47: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

ValuesValues

Basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite previous converse mode of

conduct or end-state convictions.

Page 48: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Values in the Rokeach Value Survey

examples

Terminal values Instrumental values

A comfortable life Ambitious

An exciting life Broad minded

A sense of accomplishment Capable

A world of peace Cheerful

A world of beauty Clean

Equality Courageous

Family security Forgiving

Freedom Helpful

Happiness Honest

Inner harmony Imaginative

Page 49: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Mean Value RankingsExecutivesTerminal Instrumental 1. Self-respect 1. Honest 2. Family Security 2. Responsible 3. Freedom 3. Capable 4. A sense of accomplishment 4. Ambitious 5. Happiness 5. Independent

Activists Terminal Instrumental 1. Equality 1. Honest 2. A world at peace 2. Helpful 3. Family Security 3. Courageous 4.Self-Respect 4. Responsible 5. Freedom 5. Capable

Page 50: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Today’s Dominant Work Values Stage Current Age Dominant Work Values

1. Protestant 55-75 Hard work, conservative, loyalty to organisation

2. Existential 45-55 Quality of Life, nonconforming

seeks autonomy, loyalty to self

3. Pragmatic 35 – 45 Success, achievement, ambition

4. Generation X Under 35 Flexibility, job satisfaction, balanced lifestyle, loyalty to relationships

Page 51: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organizational Behaviour

Personality and Learning

Page 52: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Objectives

• Personality and Learning– Describe the main dimensions of personality– Identify important dimensions of self-concept

relevant to work– Describe the ‘big five’ personality characteristics– Define the key biographical characteristics that

relate to work behaviour– Discuss how individuals learn in organisations– Discuss how behaviour can be shaped

Page 53: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Personality

• The consistent psychological patterns within an individual that affect the way they interact with others and the situations they encounter.

Personality determinants

Self-concept& self-

development

PersonalitytraitsPerceptions

AttitudesEmotions

Work behavioursJob satisfaction

CommitmentMotivation

Etc.

Personality

Page 54: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Personality determinants

Heredity

Environment

Situation

Page 55: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Dimensions of Self-Concept

• Self-Esteem

• Self-Control– Locus of Control

• Self-Efficiency

• Self Monitoring

• Emotional-Intelligence

Page 56: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

SELF ESTEEMSELF ESTEEM

AN INDIVIDUAL’S DEGREE OF LIKE OR DISLIKE FOR THEMSELF.

HIGH SE’S:

• Believe they have greater ability.

• Are less likely to be influenced by

They also -

• Take more risks in job selection.

• Choose more unconventional jobs.

Page 57: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

SELF - MONITORINGSELF - MONITORING

Personality trait that represents an individual’s ability to adjust their behaviour

to external situational factors.

CHANGING WHEN YOU NEED TO!

Page 58: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Self Efficacy

• A belief in your own capability to perform a specific task.

• Magnitude – level of difficulty

• Strength – how strongly they believe it

• Generality – the degree generalised across situations

Page 59: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Locus of control – degree of self control

• Internals – believe that they control what happens to them

• Externals – believe that what happens to them is controlled by outside forces such as luck or change

Page 60: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

EXTERNAL VERSUS INTERNALSEXTERNAL VERSUS INTERNALS

PEOPLE who rate as “EXTERNALS” tend to;

BE LESS SATISFIED WITH THEIR JOBS

HAVE A HIGHER ABSEENTEESIM RATES

MORE ALIENATED FROM WORK SETTINGS AND LESS INVOLVED IN THEIR JOBS.

……………………….than “INTERNALS”

Page 61: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Emotional IntelligenceEmotional Intelligence A person’s ability to be aware of, manage and use emotions appropriately in dealing with people in different situations

Five Main Skills

1. Self awareness of one’s own emotions

2. Managing feelings appropriately

3. Motivating oneself for a worthwhile goal

4 Empathy and understanding for others feelings

5. Able to interrelate well and work with others

Page 62: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Levels of Self Development

The experience of ‘self’ and how it relates toand is integrated with the external world.

Three Broad Levels

Pre-egoic

Egoic

Transpersonal

Possibly 5 – 14 specificstages of ego development& trans-ego developmentwithin these 3 levels; eg. Emotional –impulsive Shadow, Rational ego Integrated ego, etc.

Page 63: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

The ‘Big Five’ Personality Traits

• Extroversion

• Agreeableness

• Conscientiousness

• Emotional stability

• Openness to experience

Page 64: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Other Personality Traits – relevant to the workplace

• Risk taking – willingness to take risks

• Machiavellianism – pursuing self-interest

• Type A/B personality– Type A – aggressively involved in an incessant

struggle to achieve more in less & less time

Page 65: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

MACHIAVELLIANISMMACHIAVELLIANISM

is the degree to which an individual is pragmatic, maintains emotional distance and

believes that ends can justify means

HIGH - MACHS

Manipulate more, win more, are persuaded less & have greater influence over other people

“IF IT WORKS, USE IT”

Page 66: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

PROTECTION AGAINST HIGH MACHSPROTECTION AGAINST HIGH MACHS

1. EXPOSE THEM TO OTHERS.

• Broken promises & lies.

• Manipulative strategies.

2. PAY ATTENTION TO WHAT THEY DO, NOT WHAT THEY SAY.

• Actions speak louder than words.

3. AVOID SITUATIONS THAT GIVE HIGH MACHS THE EDGE.

• Don’t make hasty decisions.

• Don’t take them on one-to-one.

• Invite others

Page 67: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Biographical Characteristics that Influence Work Behaviour

• Age

• Gender

• Marital Status

• Seniority

• Physical Abilities

Page 68: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Learning

Definition: any relatively permanent change inbehaviour that occurs as a result of experience

Theories:Classical conditioningOperant conditioningSocial learning

Page 69: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Shaping the Behavior of Others

• Positive reinforcement

• Negative reinforcement

• Punishment

• Extinction

Page 70: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Schedules of Reinforcement

• Intermittent reinforcement• Desired behaviour reinforced enough to make behaviour worth

repeating but not every time demonstrated

• Fixed-interval schedule• Rewards are spaced at uniform time intervals

• Variable-interval schedule• Rewards distributed in time so reinforcements are unpredictable

• Fixed-ratio schedule• Rewards are initiated after a fixed number of responses

• Variable-ratio schedule• Reward varied relative to behaviour of the individual

Page 71: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Behavior ModificationOB Mod

– The application of reinforcement concepts to individuals in the work setting

• Identifying critical behaviors

• Developing baseline data

• Identifying behavioral consequences

• Developing & implementing intervention strategy

• Evaluating performance improvement

Page 72: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organization applications

• Lotteries to reduce absenteeism

• Well pay vs sick pay

• Employee discipline

• Developing training programs

• Creating mentoring programs

• Self management

Page 73: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organizational Behaviour

Leadership

Page 74: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Objectives

• On completion of this topic you should be able to:– Describe the nature of leadership– Distinguish between management and leadership– Summarise the conclusions and limitations of trait

and behavioural theories– Describe the contingency, situational and path-goal

theories of leadership– Explain the value of transactional and

transformational leadership– Describe eight characteristics of the best leadership

development processes

Page 75: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Leadership

The ability to influence and develop individuals and teams to achieve goals that

contribute to a worthwhile purpose.

Page 76: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Management & Leadership

Managers who are not leaders

Leaders who are not managers

Managers who are also leaders

Page 77: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Leadership

Creates change, often dramatic change & helps the organisation adapt to the changing environment.

Direction Setting– Creates a vision of the future for a product, activity or

organization

Aligns People & Systems– Communicates the vision and strategies through words &

deeds so that relevant people understand and accept direction

Motivates and Inspires– Energising individuals so that they achieve the vision despite

bureaucratic constraints

Page 78: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Management

Creates consistent and orderly results. Helps an organization run efficiently, on-time and on-budget

Planning and Budgeting– Establish detailed steps and timetables for achieving

specific results

Organising and Staffing– Creating the structure of jobs needed to implement the

plan

Controlling– Monitoring results, spotting deviations and making

corrections

Page 79: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Are There Born Leaders?The Biological Basis of Leadership

• Serotonin –• improves sociability, controls aggression,

• reduces overreaction to petty, irrelevant stresses

– Studies• Leader monkeys had higher levels of serotonin

• Humans – Positive relation on scores of Leadership Ability

– Positive relationship of performance to serotonin

– University leaders had highest level of serotonin

– Increases in people who practise meditation

Page 80: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Are There Born Leaders?

Trait Theory • Leaders have certain traits, e.g.

– Honesty and Integrity

– Intelligence

– Self – Confidence

– Emotional maturity

– Stress tolerance

– Task – relevant knowledge

– Ambition and high energy

– Desire to lead

• Research suggest that traits contribute les than 10% of what makes a successful leader

Page 81: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Do Leaders share the same Characteristics?Charismatic Leadership

– Self – confidence– Vision– Ability to articulate the vision– Strong convictions about the vision– Behavior that is out of the ordinary– Perceived as being a change agent– Environment sensitivity

Page 82: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

INSPIRATIONINSPIRATION

Displays empathyDramatises mission

AWEAWE

Projects self-assuranceEnhances image

EMPOWERMENTEMPOWERMENT

Awareness of follower competencyOpportunities to experience success

Follower beliefs relatedto leader behaviour

EXCEPTIONALLYHIGH EFFORT

HIGH COMMITMENT

WILLPOWER TO TAKE RISK

Charismatic Leadership

Follower behaviour

Page 83: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Do Leaders Emerge?Emotional Intelligence

• Evidence that emotional intelligence predicts leadership who can become a successful leader

• Self – awareness

• Self – management

• Self – motivation

• Empathy

• Social skills

Page 84: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Behavioral Theories

– Theories identifying behaviors that differentiate effective from ineffective leaders.

• Ohio State studies

• The University of Michigan studies

• The Managerial Grid

Page 85: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

The Ohio State Studies

– Ohio State studies (late 1940s)– Sought to identify independent dimensions of

leader behavior– Two categories

• Initiating structure

• Consideration

Page 86: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Ohio State Studies Dimensions

– Initiating structure - the extent to which a leader defines and structures his or her role and those of subordinates to attain goals

– Consideration - the extent to which a person has job relationships characterized by mutual trust, respect for subordinates’ ideas and regard for their feelings

Page 87: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

The University of Michigan Studies

– Employee-orientated - emphasized interpersonal relations, took a personal interest in the needs of subordinates and accepted individual differences

– Production-orientated - emphasized the technical or task aspects of job, concerned with accomplishing tasks, regarded group members as a means to that end

Page 88: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

(1,9) Country ClubManagement

(9,9) TeamManagement

(5,5) Middle of theRoad Management

(1,1) ImpoverishedManagement

(9,1) TaskManagement

1 2 3 4 5 6 7 8 9

1

2

3

4

5

6

7

8

9

Concern for production

Con

cern

for

peo

ple

Managerial Grid

Page 89: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Weakness of Behavioural Models

– Behavioural Models ignore the context:

• Situational Factors that influence leadership performance

Page 90: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Contingency and Situational theories

– Effectiveness depends on a match between the leader’s style and situational factors

Page 91: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

– Effective groups depend on a proper match between a leader’s style of interacting with subordinates and the degree to which the situation gives control and influence to the leader.

Fiedler’s Model

Page 92: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Fiedler’s Situational Factors

– Leader – member relations• Degree of confidence, trust & respects

subordinates have in their leader

– Task structure• Degree the job assignments are procedurised.

– Position power• Degree of influence a leader has on power variables: hiring,

firing, discipline, promotion & salary increases

Page 93: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Fiedler's LPC Scale

– Leader’s style• Relationship-oriented leader is concerned with

people

• Task-oriented leader is primarily motivated by task accomplishment

– The least-preferred co-worker (LPC) questionnaire is used to measure whether a person is task or relationship orientated.

Page 94: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Fiedler’ Model

GoodGood

PerformancePerformance

FavourableFavourable

PoorPoor

ModerateModerate UnfavourableUnfavourable

Relationship-oriented

Task-oriented

Page 95: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Hersey and Blanchard’s Situational Theory

• Subordinates vary in their maturity level

• People have low task maturity due to– Limited skills

– Lack of training

– Insecurity

• The leader should evaluate subordinates and adopt the appropriate style

• Validity of the model– Very ‘popular’ model

– Widely used I organisations (e.g. Management Training)

– Empirical support is weak

Page 96: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

The situational model

M1M2M3M4High Low

Maturity of followers

Moderate

High taskandhigh

relationship

High taskand low

relationship

Highrelationship

andlow task

Lowrelationship

andlow task

LowLow

HighHigh

HighHighTASK (Directive Behavior)TASK (Directive Behavior)

DelegatingDelegating

ParticipatingParticipating

SellingSelling

TellingTelling

SupporTive

Beh

RELATIONSHIP

Page 97: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Path-Goal TheoryLeader’s role help subordinates along the path to the goal

• Leader behaviour is motivational to the degree it • Makes subordinate need satisfaction contingent on effective

performance• Provides the coaching guidance, support and rewards that are

necessary for effective performance• Leader behaviour can be

– Directive– Supportive– Participative– Achievement oriented

• Leader behaviour is moderated by – Environmental contingency factors– Subordinate contingency factors

Page 98: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Path – Goal Theory

Leader behavior:•Directive

•Participative•Supportive

•Achievement Oriented

Outcomes•Performance•Satisfaction

Environmental Contingency Factors:•Task structure

•Formal authority system•Work Group

Subordinate Contingency Factors:•Locus of control

•Experience•Perceived ability

Page 99: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Predictions in path goal theory

Page 100: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Transactional & Transformational Leadership

• Transactional Leaders – Leaders who guide or motivate their followers in the

direction of established goals by clarifying role and task requirements.

• Transformational Leaders– Leaders who provide individualised consideration and

intellectual stimulation, and who possess charisma.

Page 101: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Effective Leadership

Personality Biological • Honesty and integrity Self-efficiency Chemical factors such as• Intellectual intelligence Energy and ambition serotonin and testosterone• Emotional intelligence Charisma• Self-monitoring Desire to lead

Behavioral style•Able to be task-&-people-orientated•Men more task-and-goal-directed•Women more facilitative and relationship-directed

Situational skills• Able to vary style (directive and supportive) to fit:• Follower’s motivation and competence• Task urgency• Power• Leader – follower relations• Ability to achieve subordinates goals• Type of decision needed

Transformational Ability• Motivating vision• Simulates followers to think• Individual consideration

Page 102: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Best Practice Leadership Development

Closely aligned with and used to support corporate strategy. Senior leaders lead the leadership development program. Leadership competencies are defined for successful leaders in

the organisation. It’s best to grow your own. Needs action learning. Linked to an organisation’s succession planning. A two-way process: senior-level support and provides

executives with results that they need.

Assess, evaluate, measure for value added.

Page 103: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organisational Behaviour

Organisational Culture

Page 104: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Learning Objectives

• Define common characteristics of organisational culture

• Contrast strong and weak cultures

• Hofstede’s four cultural dimensions

• Functional and dysfunctional effects of organisational culture on people

• Identify factors which determine and maintain organisational culture

• Discuss the impact of religions on culture

• Describe the main factors on organisation’s culture

• Outline varoius socialisation alternatives

• Describe how culture is transmitted

Page 105: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

What is Organisational Culture?

• A common perception held by the organisation's members; a system of shared meaning.

Page 106: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

ORGANIZATIONAL CULTURE

•Organizational Culture is the shared norms and values that guide an individuals behavior in an organization. It is influenced by

Observed behavioral regularities Norms Dominant Values Philosophy Rules Organizational climate

Page 107: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

ORGANIZATIONAL CULTURAL STRENGTH

• The strength of a culture is determined by

• Sharedness: the degree to which the organizational members have the same core values: rewards and new employee orientation influence this factor.

• Intensity: the degree of organizational member commitment to the values; reward influences this factor.

Page 108: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Culture Is a Descriptive Term

• Culture is composed of perceptions;

• How employees see their organisation

Page 109: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Key Characteristics Defining an Organisation’s Culture

• Innovation & risk taking

• Attention to detail

• Outcomes orientation

• People orientation

• Team orientation

• Aggressiveness

• Stability• Values

Page 110: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Hofstede’s Four Cultural Dimensions

• Individualism versus Collectivism

• Power Distance

• Uncertainty Avoidance

• Quantity versus Quality of Life

Page 111: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

HOFSTEDE’S FOUR CULTURAL DIMENSIONS

IndividualismA loose social framework that emphasisespeople caring for themselves and theirimmediate family

vs. CollectivismA tight social framework in whichpeople expect others to look after themand protect them

High Power DistancePeople in society tend to accept that power ininstitutions and organisations is distributedunequally

vs. Low Power DistancePeople in society downplay theinequities that exist within institutionsand organisations

High Uncertainty AvoidanceThe society feels threatened by uncertain andambiguous situations and tries to avoid them

vs. Low Uncertainty AvoidanceThe society sees uncertainty as achallenge and opportunity

MasculinityDominant societal values are assertiveness,acquisition of money and things, and not caringabout others and the overall quality of life

vs. FemininityDominant societal values arerelationships, concern for others andoverall quality of life

* Using the word masculinity and feminity to describe these values is inherently sexist. Clearly both males andfemales can and do possess these values.

Page 112: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Hofstede’s Four Dimensions

StrongLowSmallIndividualUSA

WeakLowSmallInidvidualSweden

ModerateLowLargeCollectiveSingapore

StrongLowModerateIndividualEngland

StrongModerateSmallIndividualAustralia

Quality

Of life

Uncertainty

Avoidance

Power

Distance

Individual/Collective

Country

Page 113: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Culture's Functions

• Boundary defining role• Sense of identity for organisation members• Facilitates the generation of commitment to

something larger than individual self interest• Enhances social system stability• Sense making & control mechanism that guides

and shapes attitudes & behaviours of employees

Page 114: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Culture as a Liability

• When shared values do not contribute to organisational effectiveness

• Barrier to change

• Barrier to diversity

• Barrier to acquisition and mergers

Page 115: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Maintaining Culture

• Selection

• Top management

• Socialisation

Page 116: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

A Socialisation ModelA Socialisation Model

PrearrivalPrearrival EncounterEncounter MetamorphosisMetamorphosis CommitmentCommitment

TurnoverTurnover

ProductivityProductivity

Socialisation Process

Outcomes

Page 117: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

How Employees Learn CultureHow Employees Learn Culture

• Stories• Rituals• Material symbols• Language

They didthat?

Page 118: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

How Organisational Cultures Form

How Organisational Cultures Form

Philosophyof

organisation’sfounders

Philosophyof

organisation’sfounders

Selectioncriteria

Selectioncriteria

Topmanagement

Topmanagement

SocialisationSocialisation

Organisationculture

Organisationculture

Page 119: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Cultural TypesCultural Types

SolidarityLow High

High

Low

Soc

iab

ilit

y

Fragmented Mercenary

Networked Communal

Unilever, Heinieken

Mars, Campbell SoupKomatsu

Universities, Law firms

Hewlett Packard, Johnson & Johnson

Page 120: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

How Organisational Cultures Affect Performance & Satisfaction

Objective factors• Member identity• Group emphasis• People focus• Unit integration• Control• Risk tolerance• Reward criteria• Conflict tolerance• Means-ends orientation• Open-system focus

Objective factors• Member identity• Group emphasis• People focus• Unit integration• Control• Risk tolerance• Reward criteria• Conflict tolerance• Means-ends orientation• Open-system focus

Organisationalculture

Organisationalculture

Perceived as

Hi

Lo

Hi

Lo

PerformancePerformance

SatisfactionSatisfaction

Page 121: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

VAD 314 Organizational Behavior

Organizational Development

Page 122: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Objectives

• Identify the major forces for change

• Contrast first-order and second-order changes• Summarize the resistance to change• Emotional responses to change• Organizational development and it’s values• OD interventions• Seven steps necessary to implement a change program• Research on organizational change and development

Page 123: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Forces for Change• Nature of the workforce

– More cultural diversity

• Technology – Faster and cheaper computers

• Economic shocks– Asian financial markets crisis

• Competition– Global competitors

• Social trends– Attitudes towards alternate lifestyle choices

• World Politics– Collapse of the army’s control of Indonesia and the liberation of East

Timor

Page 124: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

First and Second Order Change

• First-Order Change – Linear and continuous change

• Second Order Change– Change that is multidimensional, multilevel,

discontinuous and radical

Page 125: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Individual Resistance to Change

IndividualResistance

Economic Factors

Fear of the unknown

Security

Habit

Selective Information Processing

Page 126: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organizational Resistance to Change

OrganizationalResistance

Threat to enterprise

Threat to established power relationships

Group inertia

Unlimitedfocus of change

Structural inertia

Threat to establishedResource allocations

Page 127: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Emotional Responses to Change

• The change grid– The four stages emotional phases people

experience when going through change

• Phase 1: denial• Phase 2: resistance• Phase 3: exploration• Phase 4: commitment

Page 128: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Emotional Reaction Change Cycle

Deny

Resist

Explore

Commit

Page 129: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Lewin’s three-step model

UnfreezingUnfreezing MovementMovement RefreezingRefreezing

Page 130: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Force Field Analysis

- Unfreezing the Status Quo

Time

StatusQuo

DesiredState

RestrainingForces

Driving Forces

New ideal position

Page 131: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Organizational Development

• A collection of planned-change interventions, built on humanistic-democratic values, that improves effectiveness & employee well being.

– Values.– Respect for people.– Trust and support.– Power equalization.– Confrontation.– Participation.

Page 132: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

OD Interventions

• Group feedback sessions

• Survey feedback

• Process consultation

• Team building

• Intergroup development

Page 133: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Changing Attitudes Through Persuasive Messages

• Establish your credibility• Use a positive, tactful tone• Make your presentation clear• Present strong evidence to support your position• Tailor your argument to the listener• Use logic• Use emotional appeals

Page 134: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Change

Successful Change = What’s Needed?

Pressurefor

Change

ClearSharedVision

ActionableFirst

Steps

Capacityfor

Change

Modelthe

Way

Reinforce&

SolidifyChange

Evaluate&

Improve

+ + + + + +

Page 135: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Symptoms When Elements Are Missing

+

+

+

=

=

=

=

=

=

=

+

+

+

+

+

+

+ + + +

+ + + +

+ + + +

+ + + + +

+

+

+ + + + +

+ + + + + +

+ + + + + +

Pressure

f or Change

Pressure

f or Change

Pressure

f or Change

Pressure

f or Change

Pressure

f or Change

Pressure

f or Change

M issing

Clear S hared

Vision

Clear S hared

Vision

Clear S hared

Vision

Clear S hared

Vision

Clear S hared

Vision

M issing

Clear S hared

Vision

Capacity For

Change

Capacity For

Change

Capacity For

Change

Capacity For

Change

M issing

Capacity For

Change

Capacity For

Change

A ct ionable

First S teps

A ct ionable

First S teps

A ct ionable

First S teps

M issing

A ct ionable

First S teps

A ct ionable

First S teps

A ct ionable

First S teps

M odel

T he W ay

M odel

T he W ay

M issing

M odel

T he W ay

M odel

T he W ay

M odel

T he W ay

M odel

T he W ay

Reinf orce

and S olidif y

Change

M issing

Reinf orce

and S olidif y

Change

Reinf orce

and S olidif y

Change

Reinf orce

and S olidif y

Change

Reinf orce

and S olidif y

Change

Reinf orce

and S olidif y

Change

M issing

Evaluate and

I mprove

Evaluate and

I mprove

Evaluate and

I mprove

Evaluate and

I mprove

Evaluate and

I mprove

Evaluate and

I mprove

Bottom of the Box

A Quick StartThat Fizzles

Anxiety,Frustration

Haphazard Efforts,False Starts

Cynicism &Distrust

Go Back to Old Ways

Skeptical andStagnate

Page 136: ORGANIZATIONAL BEHAVIOR. Course Objectives Identify and describe key issues in organizational behavior at the individual, group and organizational level

Contemporary Change Issues

• Innovation

• Creating a learning organization

• Cultural aspects of change

• Do change programs produce change?

• Evaluating change