outdoor connect
TRANSCRIPT
Steve Manolis
Marketing Manager/Digital Product Manager
602-374-6420
Digital NOW
February 14, 2011
client
Agenda
o Digital Advertising
o Dynamic in the Hands of the Client
o Examples
o How it Can Benefit You
Overview
o Flexibility meets Immediacy
o Dynamic in the Hands of the Client
o Who Should use Outdoor Connect
o Examples
Flexibility meets Immediacy
Ultimate Flexibility
o Digital Out of Home
o Becomes your company’s texting screen
o Allows you control of your message
o Gives you the ability to react to ‘this moment in time’
Dynamic in the Hands of the
You
Dynamic Directed by You
o Controlling Content and Text
o Through Outdoor Connect you can update Images and Text
o Your message goes out once you submit your change
o Your message can be changed as often as you need
o You can react upon your needs and respond to consumer reaction
Why Outdoor Connect
and Who Should Use It
Dynamic Directed by You
o Why Outdoor Connect
o Ultimate Outdoor Flexibility
o Ability to Choose different Templates
o Ability to Change daypart/weekpart timing
o Ability to be location specific
o Who Can use Outdoor Connect
o Almost Any type of Advertiser can
o It an obvious for news media (news, weather, road conditions)
o Outdoor Connect can benefit retailers that need to react to market conditions
o Inventory or price point adjustments (up to the minute sales promotions, inventory countdowns)
o Adjustments to economic fluxuations
o Ticket sales events
o And more…
Dynamic Directed by You -- Why
o Ability to React NOW
o Maximize reach and awareness
o Lets your consumers know what sales, events and promotions re going on NOW
o Reach a particular demo, or Valley location
o Different messages for different boards
o Weighted messages to take full advantage of vendor co-op
o Reducing administrative time
o Getting Multiple Messaging Out to the Public
o Day parting as much as needed
Examples of
Dynamic Copy Changes
Phoenix Channel 3, Belo, uses
Outdoor several times a day for
news updates
Belo uses Outdoor several times
a day for news updates
And for those days that Impact
our lives
And for those days that Impact
our lives
Or are Area Specific
Or are Area Specific
KFYI uses Outdoor Connect to
discuss up to the minute topical
discussions
1st Amendment Rights
KFYI uses Outdoor Connect to
discuss up to the minute topical
discussions
Non-Violence In Phoenix?
KFYI uses Outdoor Connect to
discuss up to the minute topical
discussions
George Bush’s Memoirs
Phoenix International Raceway uses
Outdoor Connect to allow fan
contest and pushes content back to
Social Media such as Facebook
Phoenix International Raceway uses
Outdoor Connect to allow fan
contest and pushes content back to
Social Media such as Facebook
Phoenix International Raceway uses
Outdoor Connect to allow fan
contest and pushes content back to
Social Media such as Facebook
Auto Dealerships
Other Creative Ideas
Other Creative Ideas
And for those days that Impact
our lives
Location Location Location
Thank You!
Next Steps