owner: matt macioce. nature of the business retail store name: macioce golf store start up...
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Macioce Golf StoreOwner: Matt Macioce
Nature of the Business
Retail Store Name: Macioce Golf Store Start Up Company
Business Description
Golf Clubs- Nike, Titleist, Adams, Ping, and Cobra
Golf Balls Golf Gloves Other small things such as tees and ball
markers
Products
Price- $10-$1200 Lower end- tees, markers, balls, gloves Middle- Drivers, woods, hybrids, putters,
wedges Higher end- Irons Competitive Pricing
Business Description
Sole Proprietorship Decisions Profits
Business Description
All days: 12PM-8PM People who work can come after work. 56 hrs/week
Hours of Operation
Floor Plan
Rent- $4000/month 3125 sq ft Location- Duncan Manor Shopping Center 1701 Duncan Avenue, Allison Park, PA
15101 Close to Hampton and neighboring
townships
Facility
Lawyer Accountant
Consultants
Providing good help for deciding what club to pick
Providing a great selection of clubs to choose from
Objectives
Organization Plan
Very informed College graduate with golf management
degree Golf frequently Know a lot about current equipment
Owner Qualifications
Workers I am the golf pro Associates- 5 Open 56 hrs/ week 2 there at a time Have to cover 112 hrs/week Can cover 200 so workers don’t have to
work full 40 hrs I can be lenient with work schedule
Job Specification Form Company: Macioce Golf Store Job Title: Associate Rate of Pay: $8.00/hr Can get up to $10.00/hr if you stay with company Supervisor: Matt Macioce- owner Qualifications Education: In high school Experience: none Skills and Abilities Required: Basic math skills, friendly with customers, 15 handicap or
below Training Provided: Three days of owner helping with cash register and customer service,
one week of shadowing trusted employee Job Requirements Major Job Tasks: Work cash register, Deal with customer service Specific Job Duties: Give change work register help customers who have had a problem with a club deal with returns Number of Work Hours Required per Week: Max- 40hrs Min- 20hrs Normal Daily Work Schedule: 12 PM to 4PM or 4PM to 8PM Weekly Work Schedule: 30 to 35 hrs; All days of week Employee Benefits Provided Vacation: lenient and will work around schedule, not payed Insurance: part time, so no insurance is provided
Open 30 days/month Associates- $7.47/hr 2 at a time $14.94/hr * 8 hrs/day $119.52/day * 30 days $3585/month
Employee wages
Call local high school golf team coaches Contact local country club golf pros Call if interested Fill out an application Interview-standard questions and talk about
themselves 3 references Physical Select Call
Hiring
Marketing Plan
Competition Dick’s Sporting Goods Golf Galaxy Small local pro shops Why are we better? Location Carry all brands Better selection
Competition
Individual Customers Competitive Pricing Why buy from us? One of the only local golf retail stores Will provide help to get the club that will
improve your game the most Have simulator to hit club
Target Market
Male Age: 40+ Lives in Hampton or neighboring townships Caucasian Middle to Upper Class
Target Market
Big banner on front of building Magazine ad Newspaper ad Hand out coupons
Advertising Plan- Grand Opening
Magazine ad Billboard Flyers
Advertising Plan
Financial Plan
$345,920.02 4% interest 20 yrs $2096.21/month
Loan Info