pageflex & mindfire
TRANSCRIPT
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Pageflex & MindFire Two Great Technologies, One Great Solu5on
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Today’s Agenda • Overview of mul5-‐channel marke5ng and marke5ng automa5on
• Pageflex Storefront – what it is and how it enables marke5ng automa5on
• MindFire Studio – what it is and how it enables marke5ng automa5on
• The combined product offering -‐ use case • Customer experience • Demo • Ques5ons
3/15/13 Pageflex Confidential 2
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Your presenters • Marion Williams-‐BenneN
– Pageflex Corporate Communica5ons Manager • Leslie Wengenroth
– Pageflex Director of Marke5ng • Dave Rosendahl
– MindFire Co-‐founder • Craig Hath
– ZUZA Port Master
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Mul5-‐channel marke5ng • Mul1-‐Channel Marke1ng is the art and science of bringing together a variety of different marke5ng channels to reach a customer where they “live” – Usually a combina5on of “places” which can include a printed catalog, a retail store, a web site, in social media, or in their email.
• Objec5ve – to reach the customer in ways and in channels that speak directly to them and use that informa5on to create future campaigns
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Marke5ng automa5on • The goal – to create interac5ve “conversa5ons” with customers and poten5al customers – With a targeted message – Delivered via their preferred channel – With support for mobile devices – With automated triggers to generate follow-‐up – All seamlessly integrated
• The plaXorm and the campaign needs to respond quickly to changing channels and ongoing responses
• It all needs to be measured – ROI is cri5cal!
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Marke5ng automa5on • In addi5on to mul5-‐channel marke5ng, marketers are also using technology to automate their marke5ng opera5ons: – Marke5ng automa5on replaces high-‐touch, repe55ve manual processes with automated solu5ons
– Lets you use and reuse what you learn about your customers
• Marke5ng automa5on can also help you: – Gain efficiencies in your produc5on process – Support a distributed sales and marke5ng team – Ensure 5ght brand and crea5ve control
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Marke5ng Automa5on at Its Best "Marke5ng automa5on is o`en construed as mechanical, cold, and impersonal-‐-‐and its name certainly doesn’t help. The term “automa5on” conjures images of shiny, futuris5c technologies with human-‐like intelligence. However, marke5ng automa5on is designed to help us mere humans work with superhuman speed, while s5ll delivering a friendly, relevant, and personal marke5ng message to poten5al clients.“
-‐ CMO.com – the blog of the CMO organiza7on
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A large and growing market • More than $76B. by 2017, from less than $50B. in 2013
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The opportunity for PSPs and MSPs • It’s a natural outgrowth of other services
– Personalized communica5ons – Data driven communica5ons
• With new technology, it can be just as easy as direct mail
• InfoTrends es5mates worldwide growth in PSP/MSP market will be 28.2% from 2010 – 2016
• It’s very profitable!
InfoTrends Workflow Software Report, 2012
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Compelling Results
• Adding marke5ng services can be a catalyst for growth – 36% of printers see double-‐digit revenue growth
• Average 10% revenue growth
– 71% have increase in digital print volume
• 13% growth on average
Infotrends- The Evolution of the Cross-Media Marketing Services Provider, 2011
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Pageflex Storefront • We’re no longer talking about web-‐to-‐print • We’re talking about flexible web portals
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Pageflex Storefront web portals • Can be deployed for mul5ple customers and different ver5cal markets
• Business-‐to-‐business, business-‐to-‐consumer, enterprises, franchises, small businesses
– Founda5on for all sorts of targeted communica5on • Print, email, mul5-‐channel campaigns, personalized video and rich media
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Pageflex Storefront • Different skins, different workflows for different audiences
• Robust architecture and APIs to 5e into other services and applica5ons
• Resul5ng in a consolidated self-‐service plaXorm for your customers -‐ available 24/7
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MindFire Studio • Drag-‐and-‐drop interface to author & manage mul5-‐touch, mul5-‐channel marke5ng automa5on workflows
• Enables simple-‐to-‐sophis5cated workflow crea5on, leveraging any in-‐or-‐outbound media
• Designed with a learn-‐once, apply-‐anywhere philosophy
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Generate higher quality leads,
at lower costs
Marke1ng Automa1on Workflows …
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Nurture Contacts un1l they are qualified
Marke1ng Automa1on Workflows …
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Combined Offering
Campaign Workflow Template created in MindFire
Campaign Template
introduced to Pageflex Storefront
Campaign becomes
available as a Storefront Product
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What a customer has to say • ZUZA
– Long 5me commercial printer in Southern California
• Rebranded in 2011 – Pageflex Storefront is our solu5on of choice a`er outgrowing 2 other systems.
– Par5cipated with MindFire on the beta of studio and the beta for integra5on with PF Storefront.
– Aggressive go to market strategy. • Marke5ng Automa5on is the cornerstone of our own marke5ng execu5on.
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ZUZA – Customers are at various levels of sophis5ca5on, many don’t have the internal resources to implement an automated marke5ng program (even large companies), or don’t want to invest in implementa5on.
– Current MA plaXorms really only focus on digital channels, the opportunity to combine physical with virtual into a campaign and offer it to the user base for implementa5on on demand is extremely large.
– I call this the Killer App!
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Pageflex & MindFire Studio Use Case • DreamLand is a management consul5ng firm with offices throughout the U.S. – They want to publicize a series of educa5onal seminars they are having
• The goal of the seminar is to generate quality leads – Their MSP creates a campaign that includes email with microsites to invite poten5al customers to their educa5onal seminars
• The goal of the campaign is to add prospects to their database and drive aNendance to the seminar
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DreamLand Campaign • DreamLand’s MSP puts the campaign in Pageflex Storefront
• Each DreamLand office and sales manager can access the campaign – Personalize – Preview – Select their data – Order
• Track the results through MindFire
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Value for DreamLand • They can extend cross-‐media marke5ng out to the local offices – Saves 5me and reduces resources at corporate office and at the MSP
• Campaign defini5on and Storefront user group access controls branding and messaging – Easy to setup with minimal risk
• Local personaliza5on and segmenta5on + wider use drives beNer responses
• Tracking allows comparison and analysis
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Demo
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Summary • Marke5ng Automa5on is cri5cal to successful lead, prospect and customer communica5ons because it creates the types of personal communica5ons customers now demand.
• Automa5ng these cri5cal communica5ons provide you and your clients with a valuable sales tool.
• Providing these types of campaigns alongside your other marke5ng efforts adds tremendous value to all the communica5ons efforts you create – for your clients, for you.
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To learn more www.pageflex.com
800.551.0549 [email protected]
www.mindfireinc.com 877.560.3473
www.zuzamam.com
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Try it out!
hNp://mindfirestudio.com hNp://pfdemo8.pageflex.com/marketplace
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Ques5ons