Panel Discussion “Agricultural Innovation :

Learning from Europe’s Best Practices”: Thai Experience

Mr.Charoen Kaowsuksai

25 September 2015

1993-1997 l. Factory standard Food Safety GMP,HACCP,ISO 9001

2003-2007

III. Improvement process

BRC,IFS,ISO 14001,ISO 18001

2008-2012

IV. Growth and Sustainable

1998-2002 II. Global Standard

CPRAM Training Center

2012-2016

V. Supply chain management

2016-2020

Certificate

Body center

GAP ,Global GAP

Process improvement and Technology Leaning

QC Cycle /Improve Analytical Skill with QCC

CPRAM

Certification Body

center

CPRAM Training Center

Certification Body center

Quality Roadmap

CPRAM Food safety System

Integrated Management System (IMS)

Quality Management Milestone

CPRAM Food Safety System

1.Global Food Safety Standard

• GMP/ HACCP

• BRC

• IFS

• Global GAP

• ISO/IEC17025

2.Supplychain Management

CPRAM’s Corporate Core Competencies

Criteria Standard Retailer/Wholesaler/FHC

Operation

Audit

Very Strictly

ConcernAsda, M&S, Sainsbury's, Tesco

Strictly

Concern

Iceland, Bakkavor, Brakes, Coles, Itochu, Katsouris, Kerry, Loblaw, Migro, Morrison(CPF UK),

COOP (EU),

Spec./

Raw Material

Very Strictly

Concern

Full Spec with details specific requirementsTesco, Sainsbury's, M&S, Co-op UK, Morrison,

Prodega, COOP EU

Strictly

Concern

Full Spec Aldi, Brakes, Whitbread, Asda, Bakkavor, Coles, CP Kiosk, Duca Frozen Food B.V.,

Food Service, Iceland, Kagerer

Ethical

Audit

Specific

code of

conduct

Asda

SedexAldi, Asda, Bakkavor, Bradgate_Tesco, Brakes, Co-Op UK, Iceland, Katsouris, Kerry, M&S,

Morrison, Sainsbury's, Tesco, Whitbread

BSCI COOP EU, Prodega, Kagerer

Environment

Concern

Very Strictly

ConcernSustainable fish/prawn-BAP/GlobalGap/Asc 4* : Co-op UK

Appproved source by retailer: Tesco, M&S

Strictly

ConcernRSPO, Animal Welfare: Co-op UK, Tesco, M&S, Asda Katsoris, Kerry, Aldi, Bradgate_Tesco,

Brakes, COOP, Prodega, Iceland, M&S, Morrison, Sainsbury's, Whitbread

Evaluated Criteria from Customer Requirement of CPRAM

Quality Management System & Supply chain Management

1.CPRAM Food Safety Center

2. People Development

3. Strategic Supplier & Supplier Development

4. Supply Chain management

5.Quality Information Technology

1.CPRAM Food Safety Center

Quality Management System

7

Trend of Quality problem 2015 From (RASFF)

135122

112 107

53 53 52 52 50 4839 39 38 36 35

29

0

20

40

60

80

100

120

140

Cas

e

**ขอ้มลู Jan-May 2015

Problem Group(Origin Thailand) 2015

64

2 2 2

5

1 02

5

9

4

8

5 6

24

10

3

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6 5 4

9

13

9

14

8

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2

8

54

8 8

5

10 10

4

12

4

911

6

3 2

97 7

02468

10121416

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

RAPID ALERT SYSTEM FOR FOOD AND FEED ปี 2011- May 2015

2011

2012

2013

2014

2015

Monitoring

System

8

Quality Management System

Strategic Partner Criteria

1.Past performance (Food safety Food

Quality )

2. Type of supplier

3. Total value per month

Strategic Supplier 2015

/

/ / /

/

ข้อ 1 2 3 4 5 6 7

1.00 0.00 90.00 ## ## 0.44 80.00

ครั�ง

/ปี

ครั�ง

/ปี

% ราย

วัน % %

1. สรา้งความไวว้างใจ ความมั�นใจ และความประทับใจต่อลุกคา้ ดว้ยคุณภาพของสนิคา้และบริการที�เป็นเลศิ

2. สรา้งความผูกพันของบุคลากร ดว้ยการพัฒนาความรู ้ความสามารถ และคุณภาพชวีติที�ด ี

3. ดําเนนิธุรกจิอย่างมธีรรมาภบิาล มกีารบริหารจัดการดา้นส ิ�งแวดลอ้ม ตามาตรฐานสากล และมสี่วนร่วมในการพัฒนาคุณภาพชวีติ ที�ดแีก่สังคมและชุมชน

4. พัฒนาระบบงาน ใหม้ปีระสทิธภิาพและประสทิธผิลดว้นนวัตกรรมตลอดทั �ง Supply chain

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ไม่ทันเว

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(กระ

ทบแผนการ

ผลิต)

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ay วั

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roze

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Mission and Goal 2015

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Division Innitiative

Coporate KPI

Stak

ehol

der

Div

ision

KPI

KPI LEVEL 3

Number of Strategic Supplier

Group Number

Seafood 3

Flour/Rice 3

Meat 7

Ingredient 8

Package 8

egg 3

Total 28

Criteria for selecting strategic supplier

Selecting strategic supplier

Set up KPI, improvement project and action plan

Review and inform suppliers’ performance every

month

Meeting and reviewing performance every Year

3. Strategic Supplier & Supplier Development

9

9

Quality Management System

1.Supplier Assurance 2.Process Assurance

3.Product Assurance 4.Delivery Assurance

Q-Point

10

4. Supply Chain managementQuality Management System

5.Customer Assurance 6.Product Benchmarking

11

Quality Management System

1. Trace Farm 2. Micro Easy

Web3. NCR-Online 4. Truck Calibration

Web5. Customer

Complaint Web

Quality Portal

5.Quality Information Technology

12

Quality Management System

Shared Topics 1.Total Quality

Management(TQM)

9.Logistic

2.Total Productive Maintenance

(TPM)

10.7S

3.QCC/Kaizen 11.Internal

Communication

4.Lean 12.Cross Functional

Team

5.Marketing 13.School in Factory

6.HR 14.Safety

7.Quality System 15.Environment

8.Process Management 16.R&D

1610 17512122

1832

30543433

38043982

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2008 2009 2010 2011 2012 2013 20142015F

Nu

mb

er o

f V

isito

rs

Year

Number of Visitors

Good

Total Visitor 21,588 Persons

Visitor Satisfaction

Target>85%

Average of Visitor Satisfaction

2013 2014 2015

%

5.Knowledge Sharing

BIA Roadmap

of CPRAM

2008

2010

2011

2012

2013

The winner of the Prime

Minister’s Best Industry

Award (Safety)

The winner of the

Prime Minister’s Best

Industry Award

(Quality)

The winner of the Prime

Minister’s Best Industry

Award (Logistics)

The winner of the Prime

Minister’s Best Industry

Award (Environment)

The winner of the Prime

Minister’s Best Industry

Award (Productivity)

The winner of the

Prime Minister’s Best

Industry Award

(Energy)

The Prime Minister’s

Best Industry Award

2014

• What is the experience of your company in promoting R&D in

business?

- we classified R&D into 3 level which are basic research, applied research and

new product development

- We organized R&D innovation day yearly in order to share experience among

R&D team, production and marketing

• What are the key obstacles to R&D in agro-business, and to

international collaboration in this area?

1. Tropically researcher do not understand business

2. Process to register patent in Thailand consume long time.

3. Lack of fund for research in agro-business.

4. Non-tariff barrier also can be obstacles.

• Which sectors of ago-business have potential for Thai – European

R&D collaboration?

- Vegetable and fruit could be a potential for collaboration

- By collaboration we could grow many type of herb that good for health industrially.

Plantation in new era could be very safe and secure through computerize system.

• Which factors / Public policy measure / international

collaboration should be encouraged for promoting

innovation in agro-business?

- International collaboration could be a key factor

- innovation must start from customer.

- right innovation for right market

- Knowledge sharing through standard for example Global GAP, IUU standards,

CODEX food standards and OIE Standards.

• What should Thai Public and private sector

learn from the European experience?

1. How to win in global market?

2. How to research for future?

3. How to promote sustainable vision across country?

– labor (International Labor Organization: ILO, Ethical Trade Initiative:

ETI, Business Social Compliance Initiative: BSCI)

– sustainable source of raw material (Global GAP, BAP)

4. How to promote R&D by public policy?