par#11
TRANSCRIPT
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Parisian Ad Review #11Semaine du 18/03 au 24/03
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mode
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La Redoutehttp://www.youtube.com/watch?v=
2Ejif1MZsvY
La Redoute lance ce spot à peine 3 semaines après
celui où l’on voit Inès de la Fressange braquer l’enseigne. Deux
communications quasi simultanées véhiculant des
messages différents, confus.
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Conversehttp://www.youtube.com/watch?v=
kupobXv9YKc
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Chanel, The little black jackethttps://www.youtube.com/watch?v=g1nq9qa_U-
4
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PPR devient Keringhttps://www.youtube.com/watch?v=ggHEq2-
YUnU
Kering pour « caring », dimension
internationale et relations particulières
avec les marques. Référence aussi aux
origines bretonnes de la famille (ker=foyer)
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Louis Vuitton, check in check out
https://www.youtube.com/watch?v=BtIJyBpk8tc
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Reebokhttps://www.youtube.com/watch?v=
xOd7ZoWodO8
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Harvey NicholsPresse
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Levi’s 501Presse & affichage
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IKKSMadame Figaro
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Le temps des CerisesMadame Figaro
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Ba&shGrazia
#cétaitmieuxavant
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ChopardVogue
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PolliniGrazia
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MaraniOfficiel Couture
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DieselGrazia
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RimowaVogue
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Carollpresse
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Prada eyewearLe nouvel Observateur
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CélineVogue
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Sinéquanoneaffichage
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GeoxCitizen K
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SisleyCitizen K
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Carsten HaaseCitizen K
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Free lanceCitizen K
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IKKSaffichage
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Cop. copineaffichage
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Calvin Klein, conceptGQ
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beauté
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Chloé, fragrancehttps://www.youtube.com/watch?v=
OCZ0t7xC2H0
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Hermès, Jour d’Hermès
https://www.youtube.com/watch?v=
htbwpT2CJ48
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Armani, Acqua for lifehttps://www.youtube.com/watch?v=50j3-
4ao554
Armani donne du sens à ses produits
en s’engageant pour l’accessibilité à l’eau
potable.
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Guerlain, La petite robe noireElle
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Roger & GalletNéon
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Lanvin, MeCitizen K
L’égotrip, par Lanvin
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Dior Homme cologneAffichage
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Dior, Diorsnowhttps://www.youtube.com/watch?v=
O6mhD0gh1dk
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IomaVotre beauté
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Chanel, Les beigesElle
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Dovehttps://www.youtube.com/watch?v=
FpBwN6pUNik
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l’Oréal, sublime bodyVotre beauté
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Horlogerie, Joaillerie
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TagHeuerhttp://www.youtube.com/watch?v=
yAWvdlrgJ5g
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Omega, Ladymatic 2013
https://www.youtube.com/watch?v=
r9GgucQKZ5M
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Hublotle Point
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boissons
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Schweppes ZeroPresse
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Oranginahttps://www.youtube.com/watch?v=
aBZcWbUu1WY
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DesperadosPublic
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FrapinGault Millau
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automobile
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Mercedes Classe Ehttps://www.youtube.com/watch?v=
lcjJKj02TBg
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Smart, campagne d’affichage
« géolocalisée » dans Parishttps://www.youtube.com/watch?v=
kosFS09oXUQ
campagne datant de 2012
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Renault Capturhttps://www.youtube.com/watch?v=
E2gaVdtfKKE
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Audi A3Pâle copie d’une communication
Saab de 2007
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Harley Davidsonhttp://www.youtube.com/watch?v=
jZwc1tjJYVY
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#maisaussi
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Monoprixhttp://www.youtube.com/watch?v=
A9ZzzZKHEFo
Ce spot complètement barré exprime la
nouvelle signature de l’enseigne, « vivement
aujourd’hui »
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Carambar, #cetaituneblague
http://www.youtube.com/watch?v=
4qEGCN5j3qE
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Oréo VS KitKathttp://foodbeast.com/content/2013/03/22/so-in-love-with-two-oreo-and-kitkat-fight-for-fans-affections-on-twitter
/
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Oréohttp://www.superimportanttest.com/
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SupermanElevator close Elevator open
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Tumblr qui mixe des logos avec la signature d’une autre marque.http://toutesdespubs.tumblr.com/
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Jim Beam, Bourbon Burgerhttp://www.youtube.com/watch?v=Ja-
5YA5_4pQ
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ICM, perdu dans le métro
http://www.youtube.com/watch?v=
8TSUVBLP2XY
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ADLhttp://www.youtube.com/watch?v=
3KyvlMJefR4