pastila de retail audit cafea r&g nielsen iun 2011
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![Page 1: Pastila de retail audit cafea r&g nielsen iun 2011](https://reader031.vdocuments.pub/reader031/viewer/2022012403/55988b0a1a28ab527b8b4599/html5/thumbnails/1.jpg)
Categoria de produse: cafea
Nielsen Retail Audit – comerciantul.roPastila de informare– comert traditional vs. comert modernAprilie 2010 – Martie 2011
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Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
Categoria de produse: cafea prajita & macina si boabe
Cum se impart vanzarile acestui produs intre comertul modern si comertul traditional?
Comert traditional -
41,5% Comert modern 58,5%
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry
Comert traditional -
45,7%Comert modern 54,3%
Total vanzari in volumAprilie 2010 – Martie 2011
Total vanzari in valoareAprilie 2010 – Martie 2011
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Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
Categoria de produse: cafea prajita & macina si boabe
Care sunt tipurile de cafea care se vand cel mai binein comertul modern?
Macinata 90%
Boabe2,4%
Marca proprie
7,6%
Total vanzaricomert modern - volum
Aprilie 2010 – Martie 2011
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry
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Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
Categoria de produse:cafea prajita & macina si boabe
Care sunt tipurile de cafea care se vand cel mai bine in comertul traditional?
Macinata 91,9%
Boabe 4,4% Marca proprie
3,7%
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry
Total vanzaricomert traditional - volum
Aprilie 2010 – Martie 2011
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Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
Categoria de produse: cafea prajita & macina si boabe
Care sunt tipurile de gramaje care se vand cel mai binein comertul modern?
Alte dimensiuni + marci proprii
8,4%
1 kg2,6%100 g
9,8%
500 g42%
250 g37,2% Total vanzari
comert modern - volum
Aprilie 2010 – Martie 2011
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry
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Copyright © 2010 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania
Categoria de produse:cafea prajita & macina si boabe
Alte dimensiuni + marci proprii
6,5%
500 g9,1%
100 g50,9%
250 g29,2%
1 kg4,3%
Care sunt tipurile de gramaje care se vand cel mai binein comertul traditional?
Total vanzaricomert traditional - volum
Aprilie 2010 – Martie 2011
Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry
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