pastoring your campus - sla 2010
TRANSCRIPT
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PASTORING YOUR CAMPUS
extending your ministry through conversation
© John Deisher, 2010
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THE DEISHER FAMILY
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WHAT IS SOCIAL MEDIA?
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This is not social media!
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this is
social
media.
It is a conversation that goes somewhere.
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PASTORING YOUR CAMPUS
Listen
Track
Practice
Learn the Etiquette
Go to the Mountain
Measure Success
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LISTEN
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LISTEN
Where is your audience?
Who is talking?
What style is best?
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TRACK
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TRACK
Key words
Influencers
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PRACTICE
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LEARN THE ETIQUETTE
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Social media triage
23
Can you add
value?
Evaluate the
purpose
Respond in
kind & share
Thank the
person
Unhappy
Customer?
Dedicated
Complainer?
Comedian
Want-to-Be?
NegativePositive
Yes No
Do you want
to respond?
No
Response
No
Yes
Take reasonable
action to fix issue
and let customer
know action taken
Are the facts
correct?
Gently correct the
facts
No
No
No
Yes
Are the facts
correct?
Does customer
need/deserve more
info?
Yes
Explain what is being
done to correct the
issue.
Yes
Is the
problem
being fixed?
Yes
Let post stand and
monitor.
No
Yes
NoYes
Yes
Assess the
message
©Altimeter Group 2010
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GO TO THE MOUNTAIN
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MEASURE SUCCESS
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MEASURE SUCCESS
Define “success”
Use the right tool to measure it.
Celebrate the successes and
failures.
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RESOURCES
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RESOURCES
Jeremiah Owyang http://www.web-strategist.com/blog/
Charlene Li http://forrester.typepad.com/groundswell/
Chris Brogan http://www.chrisbrogan.com/
Heidi Campbell
http://religionmeetsnewmedia.blogspot.com/feeds/posts/def
ault
Beth Kanter http://beth.typepad.com/
Laura Fitton http://pistachioconsulting.com/
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Thanks for Listening
[email protected] 979.229.6316
http://aggielandchialpha.com
www.emergingthunk.blogspot.com
www.twitter.com/xajondee www.twitter.com/chialphatamu
www.facebook.com/john.deisher