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 YOGA GURU

RAMDEV’S INSTANTATTA NOODLES

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 YOGA GURU RAMDEV

LAUNCHES INSTANT ATTA

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PATANJALI’S MAGGI

TAGLINE

Patanjali atta

noodles, launchednationally, has beenpositioned on thetagline 'jhatpat

banao, befkar

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RAMDEV’s THOUGHT ABOUTHIS NOODLE

Ramdev Baba said on the date of release ofPatanjali noodle:

"We are not doing business. We are doingcharity. Whatever happens anywhere in theworld we should not compromise our culture,

traditions and our self-respect. We have notstarted manufacturing domestic products forbusiness. This is the rst big experiment indomestic produce“

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CLAIMS OF BABA RAMDEV

Patanajali has priced its noodles of70 gram pac at Rs! #, claiming it

to be cheaper from competitors

$t is Rs! 0 cheaper from our rivals

noodles, %hich are selling attanoodles at Rs!

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Patanjali has not obtained mandatoryproduct approvals from the 'ood(afety and Regulatory )uthority of$ndia*FSSAI+

-cials said, even though Patanjali)tta .oodles pacets display an '(()$

licence number

NO FSSAI APPROVAL

FOR ATTA NOODLE

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HOW PATANJALI NOODLE CAN

BE SUCCESSFUL IN MARKET?

People are increasingly looing to put together a/uic meal and there is still a sieable populationthat is not hooed on to the taste of 1aggi instant

noodles

Patanjali noodles is priced much lo%er than thepopular brands in the maret and that can be its

competitive advantage

2o%er pricing has so far proven to be a %inningformula for Patanjali %ith almost all its products

 

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Future P!"s #$ B!%! R!&'e(

Ramdev Baba said the company Patanajali )yurved%ould also foray in childcare, cosmetics productsand health supplement by the end of this year

Ramdev Baba is planning to launch baby care under'Shishu Care3 brand, beauty care products under3Saundrya3 brand and health supplement po%derunder 3Po%er 4ita3 brand by the end of 5ecember

 6he company had sales turnover of Rs &,007 crore in&08# and e9pects to reach Rs #,000 crore thisyear

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